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Big cities, as New York, Paris, London, Lisbon, or Barcelona are managing large efforts to put the brands in top of the mind and, the importance of developing a brand image is getting more recognized than ever, as a successful place branding campaign can lead to the creation of attractiveness and a positive reputation of the city.

In a single century, humanity has more than doubled its lifespan. While at the beginning of the twentieth century, life expectancy in Spain was 35 years old, in 2018 it was estimated at 83.5. But will we live longer, better lives?

The coronavirus has forced a large number of businesses and institutions to organise their staff to work from home, in scenarios largely unexplored in Spain and Catalonia prior to the epidemic. The sudden incorporation of working from home without any prior preparation has not been as difficult as expected. According to a study carried out by the UPF Barcelona School of Management on the effects of lockdown and the shift to working from home in employment conditions, the implementation of the model has not generated significant differences in terms of gender, age, sector, professional category or company size. Among the 810 people surveyed, 89% had been forced to work from home, with 81% claiming to have done so without it affecting the quality of their work.