News

14 Dec - 2021

Health of teleworking women particularly affected by digital overconnection

Teleworking, as applied in the wake of the pandemic, generates a digital overconnection that becomes detrimental to health, especially for women. This is the main conclusion reached by the latest stud...
14 Dec - 2021

"White Nights" by Dostoyevsky, fifth volume of the UPF literary collection

UPF and UPF-BSM commemorate the bicentennial of the birth of Fyodor Dostoyevsky with the publication of White Nights, co-published with Angle Editorial. 
14 Dec - 2021

Spotlight on companies for carbon footprinting

With the new Spanish Climate Change Law, companies will have to calculate their carbon footprint, as well as draw up and publishing greenhouse gas reduction plans. What impact will this have on the fu...
14 Dec - 2021

All paths lead to consumption revitalization

Christmas campaign this year forecasts an increase in household spending of between 14 and 22 percent compared to 2019. Now, how will this consumption revitalization have an impact on small businesses...
14 Dec - 2021

Tomorrow's mental health depends on emotional education and technology

3,941 people took their lives in Spain in 2020, the highest number ever recorded in history. What tools exist to put a stop to this reality? The Director of Technology Academic Area, Ana Freire, advoc...
14 Dec - 2021

"Artists can raise awareness toward a more sustainable and equitable future"

Catalina Lobo-Guerrero, Premio al Libro Periodístico Los Restos de la Revolución winner alumni interview.
7 Dec - 2021

Metaverse, an opportunity for brands and companies

The metaverse is the evolution of social technology and refers to a collection of digital worlds, where the defining quality is presence, that is, the feeling of actually being there with people, whic...
30 Nov - 2021

Banks want to save the environment

Historian and writer Yuval Noah Harari writes in his book Sapiens, From Animals to Gods: “70,000 years ago, homo sapiens was still an insignificant animal minding its own business in a corner of Afric...
30 Nov - 2021

Are we PrEPared?

PrEP is an oral treatment, in pill format, that helps prevent HIV infection in at-risk populations. The success of oral PrEP is more than demonstrated in numerous clinical studies over the last decade...
30 Nov - 2021

Regulation to finance sustainable growth: less is nothing

The European Union (EU) has been working for years on how to encourage private capital to focus on financing sustainable activities. Measures have already been put in place within the action plan for ...
26 Nov - 2021

Kick-off for the 6th edition of Wisibilízalas, the contest that breaks down gender stereotypes in STEM

The sixth edition of the international competition Wisibilízalas, aimed at schools to break gender stereotypes in STEM (Science, Technology, Engineering, Mathematics), has already begun. Founded by th...
24 Nov - 2021

UPF-BSM creates China Global Strategy to attract and connect talents with China

China is an indisputable global player in the field of knowledge and for this reason UPF Barcelona School of Management wants to live up to its importance. With this objective, the school presented it...
23 Nov - 2021

Parrondo: "Catalonia is not a reference in blockchain because the involvement of the private sector is insufficient"

"Although the word disruption is usually used lightly, in the case of blockchain it is fully justified, and Catalonia cannot remain on the sidelines in this transformation process", warns the direct...
23 Nov - 2021

Scarcity marketing: buy it before it runs out

Many companies have long been working with marketing strategies based on the psychology of scarcity, which translates into consumers' fear of running out of the product they want. In a situation of re...
23 Nov - 2021

Nixi for Children, winner of the 2021 Catalan Startup Award

The Catalan startup Nixi for Children, incubated at the StartLab of the UPF Barcelona School of Management, has been awarded as the Catalan Startup of the year.