News

26 Nov - 2021

Kick-off for the 6th edition of Wisibilízalas, the contest that breaks down gender stereotypes in STEM

The sixth edition of the international competition Wisibilízalas, aimed at schools to break gender stereotypes in STEM (Science, Technology, Engineering, Mathematics), has already begun. Founded by th...
24 Nov - 2021

UPF-BSM creates China Global Strategy to attract and connect talents with China

China is an indisputable global player in the field of knowledge and for this reason UPF Barcelona School of Management wants to live up to its importance. With this objective, the school presented it...
23 Nov - 2021

Scarcity marketing: buy it before it runs out

Many companies have long been working with marketing strategies based on the psychology of scarcity, which translates into consumers' fear of running out of the product they want. In a situation of re...
23 Nov - 2021

Parrondo: "Catalonia is not a reference in blockchain because the involvement of the private sector is insufficient"

"Although the word disruption is usually used lightly, in the case of blockchain it is fully justified, and Catalonia cannot remain on the sidelines in this transformation process", warns the direct...
23 Nov - 2021

Nixi for Children, winner of the 2021 Catalan Startup Award

The Catalan startup Nixi for Children, incubated at the StartLab of the UPF Barcelona School of Management, has been awarded as the Catalan Startup of the year.
23 Nov - 2021

More industrial startups are needed

Industrial technology startups are scientific-technical based companies with a validated technology, which offer the market a tangible product. These startups are the great unknown of our entrepreneur...
17 Nov - 2021

UPF-BSM, classified as a school with “international influence” by EdUniversal

The UPF Barcelona School of Management has been distinguished with the recognition of academic excellence with "four palms of excellence" according to the EdUniversal classification. The agency classi...
16 Nov - 2021

Modify the environment to reverse excess body fat

The current food supply is a trap that leads to obesity. The sale of obesogenic products must be shifted to the tobacconist or to other specific establishments.
16 Nov - 2021

Greater availability at work does not mean greater productivity, according to a study by UPF-BSM

The UPF Barcelona School of Management's Business Leadership Observatory conducts a research on digital disconnection between more than 90 companies from up to 40 different occupational sectors.
16 Nov - 2021

Collective plans come to revolutionize the pension system

The Ministry will put a brake on individual pension plans and will give wings to company or collective plans, increasing their deduction margin and creating a plan to strengthen them. The UPF Barcelon...
10 Nov - 2021

“Cruelty-free and vegan products will be taken for granted in some years in the beauty sector”

José Gallart graduated from MSC in Marketing at UPF Barcelona School of Management and now he is Brand Manager of Max Factor, Sally Hansen and Astor. From his position he explains the challenges that ...
9 Nov - 2021

COP26: the limits of frustration (and certain leadership)

In the hyper-accelerated times we live, in an era of turbo-politics, the contrast between what leaders promise and what they do is more immediate. Therefore, if there is one, you first see the tr...
9 Nov - 2021

Four-day work week: is it too good to be true?

Even before the covid-19 pandemic the topic of a four-day work week was a hot one, and now, as companies are re-inventing themselves, the idea of a reduced workweek has gained momentum.
9 Nov - 2021

Present bookstores and their questions about the future

We celebrate the world day of bookstores as the pandemic begins to dissolve in the viral atmosphere, perhaps it is time to think seriously about what happened to them in March of last year.
4 Nov - 2021

The UPF Barcelona School of Management organizes a course on the Next Generation funds

The UPF Barcelona School of Management (UPF-BSM) co-organizes the course Los fondos europeos para la recuperación de la economía española: fundamentos y guía para su solicitud together with the Genera...