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7 May - 2025 The UPF-BSM redesigns its Executive MBA to incorporate the latest market trends
Artificial Intelligence, digital fluency, strategic agility, and sustainability-based decision-making are some of the new trends incorporated into the online EMBA.

Overseen by Academic Director Katharine D’Amico, the new edition of the Master will begin in March 2026, with a top-class international faculty.

The new EMBA will offer two specialization tracks: one in MedTech, which explores the latest advances in medical technology; and the other in AI and Big Data for decision-making.
30 Apr - 2025The UPF-BSM Executive MBA Ranked in the QS Executive MBA Ranking for the Third Consecutive Year
The Executive MBA at the UPF Barcelona School of Management (UPF-BSM) has been included for the third consecutive year in the QS Executive MBA Ranking 2025, which assesses the world’s top programs in executive education.
12 Mar - 2025The Skeye and UPF-BSM launch an Executive Program on Family Business Management
The new program will address the challenges faced by family businesses and provide the necessary tools and knowledge to ensure their sustainability and success
12 Feb - 2025The Master of Science in International Business at UPF-BSM, the best in Spain according to the QS International Trade Rankings
The Master of Science in International Business (Máster Universitario en Negocios Internacionales) at UPF Barcelona School of Management (UPF-BSM) has been recognized as the best in Spain by the QS International Trade Rankings 2025, a ranking that evaluates programs in the field of international business.
31 Jan - 2025ETL GLOBAL signs a collaboration agreement with the UPF-BSM to promote the connection between academia and business
The UPF Barcelona School of Management (UPF-BSM) and the international professional services group ETL GLOBAL have signed a collaboration agreement aimed at developing projects related to training and knowledge generation, strengthening the connection between the school and businesses.
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UPF-BSM Experts

If you want to speak with one of our experts, please contact our communication team by sending an email to irene.garcia@bsm.upf.edu

Ana TorresBusiness ManagementAcademic Co-Director of the Master of Science in Management at UPF-BSM
Enrique SchonbergBusiness ManagementCoordinator of the Executive MBA at UPF-BSM
Javier Gómez BiscarriBusiness ManagementAcademic Co-Director of the Master of Science in Management at UPF-BSM
Mercè RocaBusiness ManagementAcademic Director of the Master of Science in International Business at UPF-BSM
Ramon BastidaBusiness ManagementAcademic Director of the Full Time MBA
Nia PlamenovaBusiness ManagementCoordinator of the Full Time MBA at UPF-BSM
Manuel CienfuegosBusiness ManagementAcademic Director of the Master in International Business at UPF-BSM
Josep-Francesc VallsBusiness ManagementDirector of the Chair of future scenarios of retail, tourism and services at UPF-BSM
Xavier MoyaBusiness ManagementAcademic Co-Director of the Master in Sports Management at UPF-BSM

Albert BanalFinance & AccountingAcademic Director of the Master of Science in Finance at UPF-BSM
Andrei BoarFinance & AccountingDirector of the Department of Business Strategy and Management UPF-BSM
Jordi PerramonFinance & AccountingAcademic Director of the Master in Financial Management and Corporate Auditing at UPF Barcelona School of Management
Llorenç BagurFinance & AccountingDean and Academic Director of the Master's in Financial and Accounting Management at UPF-BSM
Luz ParrondoFinance & AccountingAcademic Director of the Master's in Financial and Accounting Management at UPF-BSM
Quico MarinFinance & AccountingDirector of the Department of Finance and Control at UPF-BSM
Oscar ElviraFinance & AccountingAcademic Co-Director of the Master in Finance and Banking at UPF-BSM
Xavier BrunFinance & AccountingAcademic Co-Director of the Master in Finance and Banking at UPF-BSM
Xavier FreixasFinance & AccountingAcademic Co-Director of the Master in Finance and Banking

Carles PontMarketing & CommunicationsCo-Academic Director of the Master's in Political and Institutional Communication at UPF-BSM
Carles RocaMarketing & CommunicationsAcademic Co-Director of the Master of Arts in Communication Management at UPF-BSM
Carolina LuísMarketing & CommunicationsAcademic Co-Director of the Master in Marketing at UPF-BSM
Joan Francesc CànovasMarketing & CommunicationsAcademic CoDirector of the Master's in Corporate and Strategic Communication at UPF-BSM
Jordi TorrentsMarketing & CommunicationsAcademic Co-Director of the Master in Brand Strategy and Creative Management at UPF-BSM
José Fernández CaviaMarketing & CommunicationsAcademic Co-Director of the Master of Arts in Communication Management at UPF-BSM
Sergi CortiñasMarketing & CommunicationsAcademic Director of the Master in Sports Journalism at UPF-BSM

Eva VilaArts & SciencesAcademic Co-Director of the Master's in Creative Documentary at UPF-BSM
Javier Aparicio MaydeuArts & SciencesDirector and Creator of the Master in Publishing at UPF-BSM
Jordi BallóArts & SciencesAcademic Co-Director of the Master's in Creative Documentary at UPF-BSM
Jorge CarriónArts & SciencesCo-Director of the Master in Literary Creation at UPF-BSM
José María MicóArts & SciencesCo-Director of the Master's in Literary Creation at UPF-BSM

Carles RamióPublic Sector ManagementCo-Director of the Master in Governance and Public Management in Latin America at UPF-BSM
David SanchoPublic Sector ManagementCo-Director of the Master's in Governance and Public Management in Latin America at UPF-BSM
Javier WhilhelmPublic Sector ManagementAcademic Co-Director of the Master in Professional Mediation at UPF-BSM
Rodrigo CetinaPublic Sector ManagementAssociate Dean of Education and Academic Affairs at UPF-BSM
Toni AiraPublic Sector ManagementAcademic Co-Director of the Master in Political and Institutional Communication at UPF-BSM

Gema RevueltaHealth ManagementAcademic Director of the Master in Scientific, Medical and Environmental Communication at UPF-BSM
Juan Luis FernándezHealth ManagementCo-Academic Director of the Master's in Pharmaceutical Marketing at UPF-BSM
Jaume Puig-JunoyHealth ManagementAcademic Co-Director of the Online Master's in Health and Pharmaceutical Economics at UPF-BSM
Josep-Maria FàbregasHealth ManagementCo-Academic Director of the Master's in Pharmaceutical Marketing at UPF-BSM

Manel Jordi LópezHHRR & People ManagementAcademic Director of the Postgraduate Program in Coaching at UPF-BSM
Merce MartínHHRR & People ManagementAcademic Co-Director of the Master's in Human Resources, Labor Relations, and Talent Management at UPF-BSM
Mariano de las HerasHHRR & People ManagementAcademic CoDirector of the Master in Human Resources, Labor Relations and Talent Management at UPF-BSM

Alain CasanovasLawAcademic Co-Director of the Postgraduate Program in Compliance
Alberto CarrioLawDirector of Research Projects at UPF-BSM
Antoni RubíLawAcademic Director of the Postgraduate Program in Data Protection and Information Security at UPF-BSM
Jacobo DopicoLawAcademic Co-Director of the Postgraduate Program in Compliance
Julia LópezLawAcademic Director of the Master in Labor Law and Social Security at UPF-BSM
Maria MunnéLawAcademic Co-Director of the Master in Professional Mediation at UPF-BSM
Pere NotóLawAcademic Co-Director of the Master in Professional Mediation at UPF-BSM
Ramon RaguésLawAcademic Director of the Master's Degree in Law and Prosecution at UPF-BSM
Raquel MontanerLawAcademic Co-Director of the Postgraduate Program in Compliance
Ricardo RoblesLawAcademic Co-Director of the Master in Law and Legal Practice and the Master in Economic Criminal Law and Compliance at UPF-BSM

Ana FreireTech, Data & InnovationVice Dean of Social Impact and Academic Innovation & Academic Director of the Master in Data Analytics for Business at UPF-BSM
Carles SanabreTech, Data & InnovationAcademic Co-Director of the Online Master in Search Engines and the Online Master in UX at UPF-BSM
Susana DomingoTech, Data & InnovationAcademic Director of the Master's in Innovation, Strategy, and Entrepreneurship at UPF-BSM
Josep LlachTech, Data & InnovationDirector of the Department of Operations, Technology, and Science at UPF-BSM

Oriol MontanyàOps & ProcessesAcademic Director of the Master in Supply Chain Management, Technology, and Sustainability at UPF-BSM
Marc OliverasOps & ProcessesAcademic Co-Director of the Master in Project Management and Change Culture at UPF-BSM

Explore the reports and studies conducted by the research teams at UPF-BSM

The studies conducted by researchers at UPF Barcelona School of Management reflect the core topics of the research agenda established by the institution.

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