News

The UPF Barcelona School of Management (UPF-BSM) has exceeded the demanding access requirements and has become an ICREA Host Institution.

Talking about sustainability in social media does not reverse negative feelings about a brand, but it increases trust in it and improves its image. This is proven by several recent studies and explained by Cristina Aced, professor in the Department of Business Strategy and Management and an expert in digital communication. 

The closing of bank branches is becoming more and more common and this situation is generating one problem. Among them, doubts among the beneficiaries of bank guarantees to present their requirements. Lecturer of International Banking, Xavier Fornt, brings light to the situation.

Our productive system has significant inefficiencies and, when a crisis like the current one arises, it punishes us more severely. In view of this situation, Tomàs Rubió explains the future ahead with what has now been agreed between the Spanish government and the social agents.

The UPF Barcelona School of Management and the Catalan Association of Accounting and Management (ACCID) sign an agreement to create the ACCID Chair of Transparency and Control.

Carla Maria Drury Salgado master thesis' Effective communication to support attitudinal and associated behavioural change to decrease the transmission of malaria has won the UNESCO ESCI-UPF and UPF Barcelona School of Management Chair Award for the best master's thesis  on Planetary Wellbeing.

What are smart cities? Can new technologies really help to work for a more sustainable planet? The director of the Postgraduate Course in Innovation and Design Thinking, Susana Domingo, explains the case of Barcelona, which has been applying innovation to this end for years.

The progress of bigtech in finance seems unstoppable, with a trajectory marked by their ability to attract new users to their platform and to offer activities that complement their core business. What will their fields of action be, and how should they be regulated? Lecturer David Igual analyzes the future of these large technology companies. 

Integrating sustainability into Human Resource Management (HRM) was a necessity even before the COVID-19 induced transformation of work. We have yet to see what a "post-COVID" world looks like, hence, sustainable people management needs to be constantly and consistently re-imagined. 

International teleworking is a reality with a remarkable level of complexity, currently lacking regulation and not exempt from risks, but it can generate various international opportunities for a company or organization.

The Spanish economic pillars have been adapting to the new world economic reality at the same speed as the tectonic plates: a few centimeters a year, or what is the same, one kilometer every 250 years. This speed is what allows us to understand why it is difficult for our ailing economy to grow.

The three fundamental pillars of the next tax reform are the taxation of corporate tax, the taxation of the digital economy and emerging activities, and the taxation of wealth.

Quins són els temes que han marcat l'agenda mediàtica del 2021? Com evolucionaran de cara a l'any 2022? El professorat de la UPF Barcelona School of Management que ha abordat algunes d'aquestes qüestions més destacades n'analitza la continuïtat de cara al nou any.

How much does a drug cost? How long does it take to produce? And how long does it take to market? The process of researching, developing and bringing a drug to the patient is long, complex and costly. Maica Fernández, Teacher Assistant of the Health Economics and Pharmacoeconomics programs at UPF-BSM illustrates the process and answers questions about the case of covid-19 vaccines. 

Winning the lottery is always a reason to rejoice, but you have to know how to manage the money you win so that it does not lose value. What are the options? Andrei Boar, professor of Finance, Accounting and Control, suggests some alternatives according to investor profiles.