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With an increasingly demanding market, the UPF Barcelona School of Management Master in Marketing aims to raise marketing to its maximum potential. You will have a complete experience, where you will not only be provided with the necessary tools to design a marketing plan, but you will also learn to implement it according to your product, communicate it comprehensively, and determine its success.

  • Strategic marketing
  • Branding
  • Digital marketing

Next edition

Classes start: 26 September, 2023

Program ends: 04 July, 2024 (To be confirmed)





ECTS credits



Monday to Friday from 6 pm to 9 pm, and some Saturdays


13250 €

The Master in Marketing is the training you need to be able to access this professional market. It will provide you with the practical and strategic foundations to run a marketing department, incorporating the latest trends and tools from both online marketing and the latest offline marketing and communication techniques.

With this master you will obtain a transversal vision of marketing that will allow you to work in its multiple specialities: branding, corporate communication, and international marketing or digital marketing, among others. You will apply techniques to efficiently devise a brand strategy, knowing your consumer, who they are made up of, and the use of consumer insights for correct decision-making according to your market.

You will acquire the skills to design and execute the marketing mix, based on the marketing strategy and the financial analysis of your company. You will be an efficient expert in decision-making based on quantitative and financial techniques applied to marketing.

All this under the guiding hand of experts and professionals of marketing in companies, as well as researchers from UPF specialized in the analysis of markets and in the most strategic new marketing trends.

The Master in Marketing is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.

Why choose this program


International recognition

Study at a school accredited by EQUIS, an international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country.


Get to know the professional reality

The academic contents are updated year after year by active professionals in the sector and are fuelled by new marketing trends to develop both offline and online marketing strategies.


Position in rankings

Thanks to its contents and its analytical vision taught by teachers from national and international universities, it is internationally ranked among the 40 best master's in its speciality by Eduniversal.


Learn from great experts

You will be trained by a teaching team made up of professors from top-level national and international universities and professionals from renowned companies and institutions that will provide you with a fully functional knowledge of marketing.


Connect with the professional world

The program will give you access to professional practices in marketing departments of top-level companies in different sectors and fields.

Who is it for?

The Master in Marketing is aimed at university graduates in economics, statistics, communication, or business management. Candidates coming from other fields must prove some previous experience in the marketing sector.

Admission and enrolment


UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American university and the 16th placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking. 

UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.

The Master in Marketing is an official master's degree and has the academic recognition of the Ministry of Education of the Government of Spain. This accreditation certifies all the official university master's degrees that we teach and recognizes the quality of our educational model in accordance with the criteria of the European Higher Education Area (EHEA).



The Master in Marketing is divided into 4 large study modules with the Master's Final Project being carried out at the same time. 

Complementary activities

The Master in Marketing also includes the possibility of participating in practical activities and activities for personal and professional growth such as:

  • UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.
  • International mobility: The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.

Qualification obtained

Once students have completed the course they will obtain the Máster Universitario en Marketing / MSc in Marketing official Master's Degree awarded by Pompeu Fabra University.

Issuance of official Master's Degrees: The amount stipulated in the DOGC (Official Gazette of the Government of Catalonia) must be paid for the rights to issue the title. This rate varies annually and the rate in force at the time of application for the degree will be applied.

Note: Elective courses will be carried out in case of reaching a minimum number of enrolled students. The final offer for each academic year may be adapted depending on the academic planning. 


The teaching team of the Master in Marketing is made up of experts and professionals in the field of marketing, who have a strategic vision and a long track record in the field of research.

Academic directors

Antonio Ladrón de Guevara Martínez
Antonio Ladrón de Guevara Martínez

Associate Professor UPF

Carolina Luis Bassa
Carolina Luis Bassa

Senior Lecturer UPF-BSM
Program Academic Director


Alberto Lempira Guevara Chacon

Teaching Assistant

Andrei Boar Boar

Teaching Assistant UPF-BSM

Susana Domingo Pérez

Senior Lecturer UPF-BSM
Director of the Academic Department of Business and Management Strategy

Monika Jiménez Morales

Associate Professor UPF

Antonio Ladrón de Guevara Martínez

Associate Professor UPF

Carolina Luis Bassa

Senior Lecturer UPF-BSM
Program Academic Director

José Luis Marín Arandia

Lecturer UPF-BSM

Oriol Montanyà Vilalta

Senior Lecturer UPF-BSM
Vice-Dean for Development & Partner Programs

Roger Pagà Peris

Lecturer UPF-BSM

Jordi Torrents Cruz

Lecturer UPF-BSM
Strategic Planning Director at Ogilvy


The Master in Marketing is characterized by offering an interactive learning experience. Classes are complemented by conferences and seminars so that the student acquires all the necessary knowledge to become a marketing professional.



The seminars will allow you to delve into aspects of marketing and business through practical cases so that you can get a professional vision on what the latest marketing trends used by multinationals are.



The mentor will guide you throughout your Master's Final Project. Coming from different companies, they will help you expand your critical thinking, develop your project, and challenge your own ideas about marketing.


Master's Final Project

The Master's Final Project will respond to a real challenge, with a marketing plan and a project connected to your professional interests. It is the common thread that covers all the subjects. In addition, you can develop, together with your mentor, skills and abilities of a marketing professional such as the ability to solve problems, analyse, and interpret the results or defend your proposals in an efficient way.


  • Exams: evaluation of each subject through exams.
  • Master's Final Project: completion and public defence of an individual thesis.
  • Individual and group work: realization of exercises using real cases.
  • Attendance: a high level of attendance is required for course lectures and seminars.


The On-Campus&Live methodology allows you to follow the program in person and also remotely.

In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.

Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.

You will have:

  • Master's or postgraduate work to learn by doing
  • A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops
  • Digital resources and audiovisual blocks for online learning
  • Active methodologies for transferable learning

Professional Future

The Master in Marketing is aimed at young professionals who want to access the marketing department of a company through rigorous, updated, and transversal training.

At the end of the course, you will have acquired the knowledge and skills necessary to create a marketing strategy, online and offline, for any company. You will also put into practice the mode and dynamics of leadership, with a serious and professional behaviour, using practical and theoretical tools that allow you to choose markets and strategic planning of marketing management according to your product or brand.

Student profile

The Master in Marketing is made up of students from different countries who are looking for an official and updated training, all of them with a common goal: to train to the maximum in the field of Marketing with a global dimension and an international perspective.


Average age


Number of years of professional experience


International students

Career opportunities

With the Master in Marketing you will be able to work in any multinational company where you will develop the commercial strategy of a product and its implementation in each market. You will also be able to convey the vision, mission, values, and objectives of your company.

By knowing how to define the strategy of your product and brand, you will be able to develop yourself in mass consumption marketing, where you will achieve a good position in the market to increase the income and sales of your company.

  • Product Manager
  • Brand manager
  • Communication departments
  • Head of Sales Department and Sales Manager
  • Digital Marketing Manager

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

University graduates in economics, statistics, communication, or business management. Candidates coming from other fields must prove some previous experience in the marketing sector.

As it is an official master's degree, it is mandatory for the student to be a graduate before starting it.

In order to optimally follow the course, it is highly recommended to have an English level equivalent to B1 (CEFR) or similar.

Those participants who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must prove that they have at least a B2 level of Spanish (Common European Framework of Reference), as well as fluently take part in a personal interview with the academic director, if necessary. In case of not showing fluency in oral comprehension, additional certifications or tests may be requested to allow adequate and sufficient following of the sessions.


How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through its form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Applications are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Resgistration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
    • Stamped and/or authenticated photocopy of your transcript of records.
  • If you have a foreign degree, we will indicate you in the admission letter the specific instructions of the documents required
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1548.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Grants and discounts


Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

In addition, we collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links. 

Master in Marketing