Information for:

Future student
Alumni
Organisations
  • Masters
  • Postgrad courses
  • Courses
  • Faculty and research
  • About UPF-BSM

Information for:

Future student
Alumni
Organisations
E-Campus
E-Secretaria
Jordi Torrents Cruz

Jordi Torrents Cruz

Part-time Lecturer UPF-BSM
Academic Director, Business & Management Strategy

Jordi Torrents Cruz is a professor at UPF Barcelona School of Management and co-director of the Master's Degree in Strategy and Creative Brand Management. Previously, he was an associate professor at UPF on the Advertising and Public Relations Degree.

Jordi combines his teaching activity with the general management of Collaborabrands, a research, ideation and strategy services company for the creation of brand value through innovation, communication and social and environmental impact. From Collaborabrands, he works for leading brands such as Vodafone, Mahou, Coca-Cola, Schweppes, Volkswagen, Campofrio, ING, McDonalds and BBVA, among others. He has been working for more than 25 years...

  • Business & Management Strategy
  • Degree in Philosophy and Education Sciences (Psychology Section)e

Director

  • Master in Brand Strategy and Creative Brand Management
  • Postgraduate in Strategic Brand Planning and Brand Meaning

Professor

  • Master in Marketing
  • Master in Brand Strategy and Creative Brand Management
  • Postgraduate in Strategic Brand Planning and Brand Meaning
  • Country Manager - Ogilvy
  • Partner Director - Collaborabrands
  • Teaching Collaborator - ESADE
  • Academic Director, Business & Management Strategy - UPF Barcelona School of Management
  • Chief Executive Officer - Added Value Spain
  • Partner Director - Planners Estrategias de Marca
  • Director de Planificación Estratégica - Alta Definición & Washington Olivetto