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Monika Jiménez Morales

Monika Jiménez Morales

Associate Professor UPF
Faculty

Mònika Jiménez Morales is a Doctor in Audiovisual Communication from Pompeu Fabra University, with a degree in Communication and Humanities from the same institution. She is a professor of the Master of Arts in Communication Management and the Master's Degree in Communication and Business Relations.

Mònika is Director of the Degree in Advertising and Public Relations at Pompeu Fabra University, of which she has been a professor since 2006. Her lines of research are linked, on the one hand, to strategic communication and, on the other hand, to communication and health, specifically the impact of advertising on body image and diet....


  • Management, Law, Society & Humanities

  • Doctor, Social and Legal Sciences, Communication, journalism and translation
  • Graduate, Social and Legal Sciences, Communication, journalism and translation

  • Faculty - UPF Barcelona School of Management
  • Associate Professor - Universitat Pompeu Fabra

Actividad Investigadora y transferencia

  • LOPERA-MÁRMOL, M., JIMÉNEZ MORALES, M., JIMÉNEZ MORALES, M. (2023). Narrative representation of depression, ASD, and ASPD in «Atypical», «My Mad Fat Diary» and «The End of The F***ing World». Communication & Society.
  • SÁNCHEZ-REINA, J.-R., JIMÉNEZ MORALES, M., MONTAÑA-BLASCO, M. (2023). Body satisfaction and screen media usage in Spanish schoolchildren. Revista Mediterránea de Comunicación, Valéncia, España.
  • LOPERA-MÁRMOL, M., JIMÉNEZ MORALES, M., JIMÉNEZ MORALES, M. (2022). Communicating Health: Depictions of Depression, Antisocial Personality Disorder, and Autism without Intellectual Disability in British and U.S. Coming-of-Age TV Series. Humanities and Social Sciences Communications.
  • LOPERA-MÁRMOL, M., JIMÉNEZ MORALES, M., JIMÉNEZ MORALES, M. (2022). Aesthetic Representation of Antisocial Personality Disorder in British Coming-of-Age TV Series. Mathematical Social Sciences.
  • JIMÉNEZ MORALES, M. (2021). Presence and strategic use of the Mediterranean Diet in food marketing: Analysis and association of nutritional values and advertising claims from 2011 to 2020. NFS Journal.
  • JIMÉNEZ MORALES, M., MONTAÑA BLASCO, M. (2021). Presence and strategic use of the Mediterranean Diet in food marketing: Analysis and association of nutritional values and advertising claims from 2011 to 2020. NFS Journal.
  • JIMÉNEZ MORALES, M. (2021). Breakfast Food Advertising and Prevention of Obesity: Analysis of the Nutritional Value of the Products and Discursive Strategies Used in the Breakfast Ads from 2015 to 2019. Nutrients.
  • JIMÉNEZ MORALES, M. (2020). Soft Drinks and Sugar-Sweetened Beverages Advertising in Spain: Correlation between Nutritional Values and Advertising Discursive Strategies. International Journal of Environmental Research and Public Health.
  • JIMÉNEZ MORALES, M. (2020). Childhood use of mobile devices: Influence of mothers’ socio-educational level. Comunicar, Huelva, España.
  • JIMÉNEZ MORALES, M., MONTAÑA, M., MEDINA-BRAVO, P. (2020). Childhood use of mobile devices: Influence of mothers’ socio-educational level. Comunicar, Huelva, España.
  • JIMÉNEZ MORALES, M. (2019). Food Advertising and Prevention of Childhood Obesity in Spain: Analysis of the Nutritional Value of the Products and Discursive Strategies Used in the Ads Most Viewed by Children from 2016 to 2018. Nutrients.
Cargar más (10/12)
  • JIMÉNEZ MORALES, M., JIMÉNEZ MORALES, M., LOPERA-MÁRMOL, M. (2021). Depictions of depression and eating disorders in My Mad Fat Diary. Routledge, London, Gran Bretaña.
  • LOPERA-MÁRMOL, M., JIMÉNEZ MORALES, M., JIMÉNEZ MORALES, M. (2020). Normalizing Mental Illness and Neurodiversity in Entertainment Media. Routledge, London, Gran Bretaña.
  • SÁNCHEZ-REINA, J. R., JIMÉNEZ MORALES, M., MEDINA-BRAVO, P. (2020). Niños, cuerpos y publicidad: La representación mediática de la imagen corporal en los anuncios consumidos por menores en España.. EdUFMT.
  • JIMÉNEZ MORALES, M. (2019). Espejos y espejismos de una realidad desenfocada. Catarata, Madrid, España.
  • SÁNCHEZ-REINA, J. R., JIMÉNEZ MORALES, M., MEDINA-BRAVO, P. (2019). Mi cuerpo, ¿me gusta? Experiencias y retos para una alfabetización publicitaria en imagen corporal... Media Education Today.
  • JIMÉNEZ MORALES, M. (2022). Advertising literacy skills in school children from Barcelona. International Association for Media and Communication Research.
  • JIMÉNEZ MORALES, M. (2018). La Gestió d'esdeveniments corporatius i institucionals coma estudi de cas en l'aplicació de tècniques d'innovació docent. Congrés Internacional de Docència Universitària i Innovació.