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Many companies have long been working with marketing strategies based on the psychology of scarcity, which translates into consumers' fear of running out of the product they want. In a situation of real shortages of raw materials, is this a useful strategy? The director of the Master in Marketing, Carolina Luis Bassa, analyzes it. 

Industrial technology startups are scientific-technical based companies with a validated technology, which offer the market a tangible product. These startups are the great unknown of our entrepreneurial ecosystem, but they have an important economic and social impact. And more industrial startups are needed in Catalonia.

"Although the word disruption is usually used lightly, in the case of blockchain it is fully justified, and Catalonia cannot remain on the sidelines in this transformation process", warns the director of the Postgraduate in Blockchain and other DLT Technologies, Luz Parrondo.

The UPF Barcelona School of Management has been distinguished with the recognition of academic excellence with "four palms of excellence" according to the EdUniversal classification. The agency classifies Pompeu Fabra University’s management school as “Top Business School With Significant International Influence”. Thus, the school rises one step in the international ranking.

The UPF Barcelona School of Management's Business Leadership Observatory conducts a research on digital disconnection between more than 90 companies from up to 40 different occupational sectors.

The current food supply is a trap that leads to obesity. The sale of obesogenic products must be shifted to the tobacconist or to other specific establishments.

The Ministry will put a brake on individual pension plans and will give wings to company or collective plans, increasing their deduction margin and creating a plan to strengthen them. The UPF Barcelona School of Management professor and Director of the Chair in Sustainable Finance, Marcos Eguiguren, believes that now is a good time to ensure the quality of future investments by these actors.

José Gallart graduated from MSC in Marketing at UPF Barcelona School of Management and now he is Brand Manager of Max Factor, Sally Hansen and Astor. From his position he explains the challenges that the make-up industry has overcome over the pandemic and how they are facing challenges like sustainability and innovation in this sector.

Even before the covid-19 pandemic the topic of a four-day work week was a hot one, and now, as companies are re-inventing themselves, the idea of a reduced workweek has gained momentum.

We celebrate the world day of bookstores as the pandemic begins to dissolve in the viral atmosphere, perhaps it is time to think seriously about what happened to them in March of last year.

In the hyper-accelerated times we live, in an era of turbo-politics, the contrast between what leaders promise and what they do is more immediate. Therefore, if there is one, you first see the trap, the simulation, the posture. If we add to this a policy which, in order to impact on the widespread attention of the public, must raise the decibels of its promises, we see summits as being one of the main causes of political disaffection in our times.

The UPF Barcelona School of Management (UPF-BSM) co-organizes the course Los fondos europeos para la recuperación de la economía española: fundamentos y guía para su solicitud together with the General Foundation of the Universidad Complutense de Madrid (FGUCM).

How many times have you thought your devices may be listening to you? The fact is you are not alone. According to a survey by The Independent, around 66% have some suspicious about their devices listening to them, which for some is awesome, yet for some others, plain frighting.

The forecasts for the Spanish economy have been drastically revised in recent days. From joy to restraint. The director of the Masters in Banking and Finance and professor at UPF Barcelona School of Management, Òscar Elvira, comments on the situation and analyses the forecasts of economic growth.

Investing in Bitcoin is more like investing in philately, where we invest in a small piece of paper in the hope that others will be willing to pay more for it in the future.