Mission and Values UPF-BSM

Oriol AmatWelcome to the UPF Barcelona School of Management!


To prepare leaders with a global vision in a research-based context, capable of managing companies, institutions and projects; promoting innovation, social transformation, commitment to culture and planetary wellbeing.


UPF-BSM has a culture based on the following values:

  • Transformation: We have a creative and transformative vision with critical thinking and considering international best practices.
  • Impact: We want to generate knowledge and economic and social impact.
  • Continuous improvement and rigour: Vocation for excellence in teaching, impactful research, knowledge transfer and management.
  • Ethics: We act with foundations based on social responsibility, sustainability, diversity, humanism, and culture.

We understand management as the ability to make ideas, projects and even dreams a reality, no matter the field of knowledge or professional sector.

Welcome to UPF Barcelona School of Management!

Oriol Amat
Dean of UPF Barcelona School of Management


Knowing is not enough; we must apply.
Willing is not enough; we must do.
(J.W. Goethe)

If you believe that "knowing" is not the same as "know-how", and that every professional project is unique, then you'll be pleased to hear that at UPF Barcelona School of Management you'll find the necessary knowledge and tools to make your ideas and projects become reality, through education based on:

  • personalization
  • scientific research and data analysis
  • professional innovation and experience
  • responsible management, social commitment and global sustainability
  • culture and the humanities as an analytical context and a source of creativity
  • a critical, open and challenging approach that questions the status quo

Annual Report UPF Barcelona School of Management

Annual report 19-20 Memoria 2017-18 Memoria 2017-18  Memoria anual 2016-17  Memoria anual 2015-16  Memòria 2014-15