Master in Marketing

26 MAY 2021
Information sessions
16:00h, Online
Sign up
27 APR 2021
Early-bird

5% discount available to applications submitted before 27/04/21 

With an increasingly demanding market, the UPF Barcelona School of Management Master in Marketing aims to raise marketing to its maximum potential. You will have a complete experience, where you will not only be provided with the necessary tools to design a marketing plan, but you will also learn to implement it according to your product, communicate it comprehensively, and determine its success.

  • Marketing
  • Official
  • Marketing Strategy
Next edition
Classes start
27 September, 2021
Program ends
01 July, 2022 (To be confirmed)
Schedule
Monday to Friday from 6 pm to 9 pm, and some Saturdays
Language
Spanish
Modality
On-campus
ECTS credits
60
Price
12500 €

The Master in Marketing is the training you need to be able to access this professional market. It will provide you with the practical and strategic foundations to run a marketing department, incorporating the latest trends and tools from both online marketing and the latest offline marketing and communication techniques.

With this master you will obtain a transversal vision of marketing that will allow you to work in its multiple specialities: branding, corporate communication, and international marketing or digital marketing, among others. You will apply techniques to efficiently devise a brand strategy, knowing your consumer, who they are made up of, and the use of consumer insights for correct decision-making according to your market.

You will acquire the skills to design and execute the marketing mix, based on the marketing strategy and the financial analysis of your company. You will be an efficient expert in decision-making based on quantitative and financial techniques applied to marketing.

All this under the guiding hand of experts and professionals of marketing in companies, as well as researchers from UPF specialized in the analysis of markets and in the most strategic new marketing trends.

Why choose this program

01

Get to know the professional reality

The academic contents are updated year after year by active professionals in the sector and are fuelled by new marketing trends to develop both offline and online marketing strategies.

02

Position in rankings

Thanks to its contents and its analytical vision taught by teachers from national and international universities, it is internationally ranked among the 50 best master's in its speciality by Eduniversal.

03

Learn from great experts

You will be trained by a teaching team made up of professors from top-level national and international universities and professionals from renowned companies and institutions that will provide you with a fully functional knowledge of marketing.

04

Connect with the professional world

The program will give you access to professional practices in marketing departments of top-level companies in different sectors and fields.

Who is it for?

The Master in Marketing is aimed at university graduates in economics, statistics, communication, or business management. Candidates coming from other fields must prove some previous experience in the marketing sector.

Admission and enrolment

Accreditations

Given a Favourable assessment by AQU Catalunya, Agency for the Quality of the University System of Catalonia, an entity dependent on the Ministry of Education of the Spanish Government and the main instrument for the promotion and evaluation of quality in the Catalan university system.

Its mission is to evaluate, accredit, and certify the quality of Catalonia's universities and higher education centres (degrees, teachers, centres, and services). It was the first European quality agency certified with the ISO standard.

It is a member of the Spanish Network of University Quality Agencies (REACU), of the International Network for Quality Assurance Agencies in Higher Education (INQAAHE) and a founding member of the European Association for Quality Assurance in Higher Education (ENQA).

AQU-013958-EN

Curriculum

The Master in Marketing is divided into 4 large study modules with the Master's Final Project being carried out at the same time. In addition, you must undertake professional work experience in a company as part of the apprenticeship.

Complementary activities

The master includes BSM Inside, a transversal and interdisciplinary module, common to all master's and postgraduate degrees at UPF Barcelona School of Management, which has been conceived to work on a set of key competencies for professional development in conjunction with the real needs of today's organizations.

This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities

All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way.

Qualification obtained

Once students have completed the course they will obtain the Máster Universitario en Marketing / MSc in Marketing official Master's Degree awarded by Pompeu Fabra University.

Issuance of official Master's Degrees: The amount stipulated in the DOGC (Official Gazette of the Government of Catalonia) must be paid for the rights to issue the title. This rate varies annually and the rate in force at the time of application for the degree will be applied.

Note: Elective courses will be carried out in case of reaching a minimum number of enrolled students. The final offer for each academic year may be adapted depending on the academic planning. 

Faculty

Academic directors

Antonio Ladrón de Guevara Martínez

Associate Professor UPF-BSM

Carolina Luis Bassa

Senior Lecturer BSM

Faculty

Andrei Boar Boar

Teaching  BSM

Manuel Guerris Larruy

Adjunct professor BSM

Antonio Ladrón de Guevara Martínez

Associate Professor UPF-BSM

Carolina Luis Bassa

Senior Lecturer BSM

José Luis Marín Arandia

Adjunct professor BSM

Roger Pagà Peris

Lecturer BSM

Luz Parrondo Tort

Head of Accounting and Finance
Senior Lecturer BSM

Jordi Torrents Cruz

Adjunct professor BSM

  • Josep Estalella Camós
    CRM Project Manager at Hewlett Packard (HP)
    MBA from ESADE
  • Jordi Garolera Berrocal
    Professor at ESCI-UPF
    PhD in Business Administration from IESE
  • Thibisay Coromoto González Rodríguez
    Professor at Pompeu Fabra University.
    Strategic Communications and Change Management Consultant.
    Master in Integrated Communication and Master in Corporate Event Management and Protocol by Complutense University of Madrid.
  • Alberto Lempira Guevara
    PhD in Business (Candidate) from Barcelona University
    Marketing Consultant specialized in Business Development and Digital Marketing Strategies

   

Methodology

The Master in Marketing is characterized by offering an interactive learning experience. Classes are complemented by conferences and seminars so that the student acquires all the necessary knowledge to become a marketing professional.

01.

Seminars

The seminars will allow you to delve into aspects of marketing and business through practical cases so that you can get a professional vision on what the latest marketing trends used by multinationals are.

02.

Mentor

The mentor will guide you throughout your Master's Final Project. Coming from different companies, they will help you expand your critical thinking, develop your project, and challenge your own ideas about marketing.

03.

Master's Final Project

The Master's Final Project will respond to a real challenge, with a marketing plan and a project connected to your professional interests. In addition, you can develop, together with your mentor, skills and abilities of a marketing professional such as the ability to solve problems, analyse, and interpret the results or defend your proposals in an efficient way.

Evaluation

  • Exams: evaluation of each subject through exams.
  • Master's Final Project: completion and public defence of an individual thesis.
  • Individual and group work: realization of exercises using real cases.
  • Attendance: a high level of attendance is required for course lectures and seminars.

Tools

The On-Campus&Live methodology allows you to follow the program in person and also remotely.

In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.

Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.

You will have:

  • Master's or postgraduate work to learn by doing
  • A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops
  • Digital resources and audiovisual blocks for online learning
  • Active methodologies for transferable learning
 

Professional Future

The Master in Marketing is aimed at young professionals who want to access the marketing department of a company through rigorous, updated, and transversal training.

At the end of the course, you will have acquired the knowledge and skills necessary to create a marketing strategy, online and offline, for any company. You will also put into practice the mode and dynamics of leadership, with a serious and professional behaviour, using practical and theoretical tools that allow you to choose markets and strategic planning of marketing management according to your product or brand.

Student profile

The Master in Marketing is made up of students from different countries who are looking for an official and updated training, all of them with a common goal: to train to the maximum in the field of Marketing with a global dimension and an international perspective.

25

Average age

2

Number of years of professional experience

60%

International students

Career opportunities

With the Master in Marketing you will be able to work in any multinational company where you will develop the commercial strategy of a product and its implementation in each market. You will also be able to convey the vision, mission, values, and objectives of your company.

By knowing how to define the strategy of your product and brand, you will be able to develop yourself in mass consumption marketing, where you will achieve a good position in the market to increase the income and sales of your company.

  • Product Manager
  • Brand manager
  • Communication departments
  • Head of Sales Department and Sales Manager
  • Digital Marketing Manager

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

University graduates in economics, statistics, communication, or business management. Candidates coming from other fields must prove some previous experience in the marketing sector.

As it is an official master's degree, it is mandatory for the student to be a graduate before starting it.

In order to optimally follow the course, it is highly recommended to have an English level equivalent to B1 (CEFR) or similar.

Those participants who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must prove that they have at least a B2 level of Spanish (Common European Framework of Reference), as well as fluently take part in a personal interview with the academic director, if necessary. In case of not showing fluency in oral comprehension, additional certifications or tests may be requested to allow adequate and sufficient following of the sessions.

 

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through its form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution
111/11/202026/11/2020
203/12/202018/12/2020
317/12/202031/12/2020
412/01/202128/01/2021
502/02/202117/02/2021
623/02/202110/03/2021
716/03/202131/03/2021
808/04/202123/04/2021
927/04/202112/05/2021
1013/05/202128/05/2021
1127/05/202111/06/2021
1208/06/202123/06/2021
1322/06/202107/07/2021
1406/07/202121/07/2021
1520/07/202130/07/2021
1602/09/202117/09/2021
1716/09/202101/10/2021
1805/10/202120/10/2021
1921/10/202105/11/2021

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Applications are subject to the number of places available on the program.

Admission

  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.

Enrolment

  • Resgistration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
    • Stamped and/or authenticated photocopy of your transcript of records.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1548.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing

Scholarships

The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Talent Scholarship

Apply for one of our Talent Scholarships, specifically awarded to master students who can demonstrate an exceptional academic, professional or personal trajectory.

Partner Talent Scholarship

If you are a graduated from one of the UPF Barcelona School of Management partner universities you can apply to the Partner Universities Scholarships.

Beca UPF-BSM

Apply for one of our UPF-BSM Scholarships, awarded specifically to Pompeu Fabra University students with a good academic record.

Social Value Scholarships

UPF Barcelona School of Management, for this next academic year, and aiming at the commitment for social welfare, offers the Social Value Scholarships with the objective of supporting and favoring the groups that the School considers a priority. Enter and consult the details.

Grants and discounts

Alumni discounts

If you are a member of our alumni associations or of one of our partner universities, we offer you a series of applicable discounts on the amount of tuition for your program.

UPF Employee Discounts

If you are a member or family member of an employee of the UPF group or belonged to the collaborating institutions of the UPF Barcelona School of Management, you can enjoy a series of applicable discounts on the tuition fees for your program.

Early Bird discount

Discount available to applications submitted before the stated deadline.

UPF Partner Latinoamerican Universities Discount

If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).

UPF Partner Universities Discount

Check if the university where you took your undergraduate studies is a UPF partner university and obtain a 10% discount on your master's tuition fees. 

Funding

Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

In addition, UPF Barcelona School of Management collaborates with various banks and financial entities which provide study loans on favorable terms. For more information you can contact any of the following links (in Spanish).

Note, however, that in order to benefit from these special conditions you must have a NIE if you are not a European Citizen. Therefore, UPF Barcelona School of Management strongly recommends international students to seek first for students loans at bank entities of their country of origin, or to search for funding opportunities through international entities.

The Agency for Management of University and Research Grants of Catalonia (AGAUR, in Spanish) also offers loans to university students with legal residence in Catalonia through the PREPOST program.

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Application for admission
You are applying for admission to the program:
Máster Universitario en Marketing. MSc in Marketing
Modality: Presencial
Language: Spanish
Price: 12500
Admission fee: 120
We will deduct this amount from the total registration fee if your application is accepted. If your application is rejected, we will reimburse you.
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