Online specialization course in becoming a sports agent

Professional sportspeople are increasingly as concerned with the performance of their image and brand as they are with achieving their sporting goals. Acquire all the tools and knowledge necessary to manage the professional career and image of a sportsperson.

  • 'Sports marketing
  • Representation of sportspeople
  • Sports agents
Next edition
Classes start
30 June, 2021
Program ends
20 July, 2021
ECTS credits
450 €

One of the most in-demand professional opportunities today is related to the activity of agencies that represent sportspeople. Sports agents need to be complete knowledge about the life of the represented sportsperson and his or her short and long term career. Sports agencies are in responsible for advising the represented sportsperson on all contractually agreed matters, which cover both the sporting area and the financial area as a taxable individual. Image rights management is essential in a sportsperson's career plan. This requires a combination of marketing, law and sports taxation knowledge. 

By the end of this course, participants will be able to:

  • Know how to manage the career of a sportsperson.
  • Identify the key aspects in the management of a sportsperson's career.
  • Identify the key aspects in the management of a sportsperson's image.
  • Indicate the content of the relationship between the agent and the sportsperson.

The program content is as follows:

  • The management and representation of sportspeople.
  • Agents and agencies: who is who.
  • Benefits of representation. 
  • Conflict of interests.
  • The agent-client relationship.
  • Image rights. Ownership and management.
  • Personal branding. Sponsorship and sportspeople. What are brands looking for? Why an endorsement?
  • Evolution of the image rights of sportspeople.
  • Profitability of image rights.
  • Case studies. Ona Carbonell. NBA players (special guest) 

Once you have passed the program, you will obtain the certificate of Curso en Representación de deportistas, issued by UPF Barcelona School of Management.

Why choose this program


The representation of sportspeople: a profession on the rise

The work of sports agencies and agents is increasingly important to ensure talent is valued appropriately. The course material will teach you about the current context and make you aware of the main agents in the sector: agencies and representatives and the sportspeople themselves.


Expand your training at the end of the course

This course entitles you to transfer 3 ECTS toward the Online Master in International Business.


Adapted to you

Its online methodology gives you the flexibility to cover its content and undergo the necessary evaluations at your convenience.



You will be in permanent contact with lecturers and classmates through the forum and webinar sessions, where you can ask questions, share experiences and generate new contacts.


Prestigious qualification

You will obtain a qualification endorsed by the international prestige of Pompeu Fabra University which will allow you stand out and take on new professional challenges.

Who is it for?

The course is aimed at graduates in business sciences, business administration, economics and the like, graduates in law, public relations, advertising, journalism and communication and, in general, anyone who wants to explore a future career in brand management and sponsorship in the entertainment sector and, in particular, the sports industry.

Admission and enrolment




Xavier Moya Illa

Teaching Assistant BSM

  • Josep Maria Figueras Alcina
    Director of You First and Manager of Ona Carbonell.
    Advisor to Management and Business Management for ESADE.
    Master of Business Administration for ESADE


At UPF Barcelona School of Management we are committed to a flexible and dynamic online model whose objective is to place you at the heart of the process so that you have control over the way you learn.  

To help you with your day-to-day management and to achieve your academic goals, you will have 24/7 access to the virtual environment so you can study at your own pace without a fixed timetable.

This will allow you to acquire key knowledge and skills while combining your education with your work and personal life, allowing you to make the most of the time you have available.  


Interactive teaching resources

Resources in different formats will provide you with a more motivating experience: videos, interactive material, links and downloadable resources. Designed and updated periodically by professionals and experts in the field, putting the latest knowledge, skills, and tools at your fingertips so you can take your career to the next level.


Collaborative learning

Participation and discussion with your classmates and lecturers are essential to the learning process. We will provide you with various resources such as the Forum, where you can propose new topics for debate, comment on and answer questions asked by the lecturer or respond to interesting comments.


Streaming sessions with experts

Videoconferences sessions with the expert lecturer or special guests will allow you to ask questions, discuss what you have learned and connect in real time as if you were all in the same place. To guarantee flexibility, we will record the sessions to make them available to you for subsequent consultation.


Personalized support

You will have both the support of the expert lecturer, who will guide you through the contents and answer your questions, as well as the program manager who will accompany you in the day-to-day running of the program and facilitate access to the different services.


The course is evaluated based on the result of participation in the programmed practical activities and a discussion forum. The activities are evaluated through a rubric system that guides the purpose of each activity and, in turn, leads to a score accompanied by comments for each participant on their areas for improvement. This system is seen as a complementary tool that helps ensure the set goals and skills of the course are achieved.


The learning process is characterized by its flexibility, since, in the virtual learning environment, the structure of the school calendar and the diversity of multimedia resources which are made available to the student allows them to acquire knowledge in a self-regulated manner.

The support of the teaching staff and interaction with classmates is carried out by making use of a wide variety of communication channels that facilitate proximity and didactic dialogue. The completion of activities and the Master's Final Project or Postgraduate Final Project is oriented towards professional practice for a high-impact professional transfer.


Professional Future

Admission and enrolment

The admission and enrolment process for this course consists of a few simple steps.

Who can apply?

The online specialization courses are aimed at professionals who want to acquire new specific skills to expand their knowledge and improve their professional career.

How to apply?

To enrol in this program, you must read and accept the Contract Terms and Conditions and fill in the registration form.

The following steps need to be taken to register for the course:

1. Fill in the admission application form. You will receive a username and password to access the eSecretaría platform.
2. On the platform, upload a scanned copy of your ID (both sides).
3. Go to the "Enrolment" section to pay for the course by credit card or bank transfer.

In certain cases, additional documentation may be requested. 

The application is subject to the availability of places.

Application for admission
You are applying for admission to the program:
Specialization in Representation of athletes
Modality: Distancia
Language: Spanish

Online specialization course in becoming a sports agent