News

Ten years ago, SMEs could choose to be oblivious to digitalization and thrive. Today, they could hardly survive. Albert García Pujadas, Academic Coordinator of the Master in Digital Marketing Management, analyzes the report on the digitalization of SMEs 2021, prepared by ONTSI.

The UPF Barcelona School of Management hosts the conference The Future of Digitization, dialogues promoted by the Spanish Government and the European institutions, as well as 70 other institutions with the participation of experts and company managers.

Melancholia. This is how the depression was called until the beginning of the 18th century. This melancholy was usually cured with rituals close to magic or more effective therapies such as walking or listening to music. Currently, psychotherapy or pharmacological treatments are the usual ways to cushion the "disease of the XXI century".

Between 30th September and 12th October, several strike days were called which affect Renfe throughout Spain. The causes indicated by the Semaf Machinery Union as a cause of the strike affect their working conditions, the availability of trains and the transfer of Renfe's powers to the Autonomous Communities that request it.

The structural deficits of the labour market will not be solved only by the aid received, if it is not accompanied by policies clearly aimed at improving skills, which would help to ensure that the workforce was adapted to the requirements of new realities.

The inauguration of the academic year 2021/2022 of the UPF Barcelona School of Management has been held in the Balmes auditorium with the presence of students and school teachers and has also been broadcast live online.

What do car sharing , telematic meetings via Zoom, and recycling have in common? The three activities are examples of what is known as circular economy. The circular economy represents a paradigm shift from traditional economic models.

The situation of exceptional collapse that international maritime logistics is suffering may jeopardize the supply of all kinds of products, especially in periods of peak consumption such as those that will occur at the end of the year. This is explained by the director of the Sustainability Observatory, Oriol Montanyà.

In recent years, the use of the term “gender analysis” has become popular for talking about parity and women in different fields. There are different rankings that seek to indicate the lack of a female presence in some professional fields. Every day there are more and more demands for parity in lists of political parties, boards of directors, institutions, or in any working group. 

The dream of many technological entrepreneurs is to see their startup acquired by one of the major global technology corporations. This is a way of dreaming, or thinking, quite different from that of entrepreneurs fifteen or twenty years ago. The major technological innovations we have experienced in recent times have led to this radical change.

In this ranking promoted by the European Commission, the UPF is the university of the State which obtains more indicators with the highest rating (A), with a total of sixteen, six of which in the field of research.

German Chancellor Angela Merkel steps down, ending an era of leadership in Germany, the European Union and global politics. The professor and director of the Master in Political and Institutional Communication, Toni Aira, analyzes Merkel's goodbye.

The organization of the joint meeting between the opposing parties, in negotiations with a high level of conflict, such as the negotiating table or dialogue table between the Spanish government and the Catalan, must be thoroughly prepared. Professor Maria Munné, Director of the Master of Professional Mediation, analyses the scale of the conflict for negotiation.

The Almirall Chair for Innovation Management in Pharmaceutical Policies in the National Health System will be led by Professor Jaume Puig-Junoy, director of the Master in Health and Medicinal Economics, and Professor Natalia Pascual Argenté.

It is clear that a better use of limited resources can guarantee the quality of life of elderly people, allowing to extend the benefits of these home cares to an increasing ageing population. This will help decision makers, policymakers, and care managers to make better decisions leading to a positive impact on the society in terms of health, social benefit (quality of life, increasing satisfaction of patients and caregivers), and cost efficiency.