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Master of Science in Management specialization in Marketing

Master of Science in Management specialization in Marketing

Master of Science in Management specialization in Marketing

UPF-BSMMaster of scienceMaster of Science in Management specialization in Marketing

Achieve the ultimate boost for your career with our Master of Science in Management, a program designed for an international audience. Specialize in Marketing: Learn how to analyse the data needed to develop and implement marketing plans from a global business perspective.

MarketingStrategic marketingDigital marketing

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Master of Science in Management

Find out all the details of the program from the academic management
Event informationDate: Wednesday, May 22, 2024Time: 16:00hLocation: OnlineLanguage: English
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Next edition
Classes start: September 2024
Duration10 months
ECTS credits60
Price18.500 €

The Master of Science in Management specialization in Marketing aims to provide you with a solid knowledge base in business management. The program specifically trains you in an area that has been highlighted as critical in today's business world: Marketing, based on the exhaustive knowledge of the market and the consumer.

The program is designed to turn you into a professional with a global vision and extensive knowledge in business management, strategy, innovation, and consulting. Marketing specialization provides you with a practical and complete understanding of the processes and techniques involved in creating, communicating, and providing value to customers. Enhance your ability to solve complex challenges in increasingly globalized marketing environments.

Our master's degree is a program accredited by AMBA, an international accreditation that recognizes the contents and excellence of the program. This is in addition to the EQUIS accreditation, granted to UPF-BSM

The Master of Science in Management specialization in Marketing is endorsed by Pompeu Fabra University: learn with the prestigious faculty of the Department of Economics and Business at UPF and the faculty of UPF-BSM. Let yourself be guided by top professionals and experts in the areas of management and marketing who will share their professional experience with you.

Program jointly offered with:Economics and Business UPF

Why choose this program


Face new challenges in the global market

Develop and execute a marketing plan tailored to the needs of the global market. Analyse data and evaluate markets, consumer behaviour, competition, and customer needs to implement successful marketing strategies.


Customize the program according to your needs

Specialize in Marketing and expand your knowledge through more than 30 elective courses from the other available specializations.


Expert faculty

Learn from the faculty of the Department of Economics and Business of UPF, UPF-BSM, and from professional experts in the areas of Business Administration, Commerce, Operations, Data Management, Entrepreneurship, and Marketing, among others.


Boost your professional future

Undertake curricular internships in companies that provide you with relevant work experience in the field of Marketing, Digital Marketing, Product Management, and Brand Management.


International recognition

Study at a school accredited by EQUIS, international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country.


Have a unique international experience with QTEM

Expand your master's degree with the QTEM Program: a unique opportunity to study abroad. Access an international network that brings together leading students and more than 20 recognized academic partners in the fields of Management, Economics, and Finance. 

Who is it for?

The master's degree is aimed at students who want to bring value to companies through strategic thinking, rigour, and business vision. Future professionals who wish to develop a career in Marketing, in a context of globalized markets and consumers. They may be both recent graduates and junior professionals in the field of Business Administration, Economics, Engineering, Mathematics, and Physics among others.


UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American university and the 16th placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking. 

UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.

The MSc in Management has AMBA accreditation from the Association of MBAs, which recognizes UPF-BSM for its academic quality and reputation. 

The MSc in Management is an official master's degree and has the academic recognition of the Ministry of Education of the Government of Spain. The Quality Agency of the University System of Catalonia (AQU) has also institutionally accredited UPF-BSM. This accreditation certifies all the official master's degrees that we teach and recognizes the quality of our educational model in accordance with the criteria of the European Higher Education Area (EHEA).

The program is part of the QTEM network, with more than 20 international universities specialized in economics, finance and management. UPF Barcelona School of Management is the first and only Spanish institution that is part of the QTEM network.

QS Business Masters ranking 2023
In 2023, MSc in Management, MSc in Finance and Banking and MSc in Marketing of the UPF-BSM have been ranked among the best in the world in the fields of knowledge of Management, Finance and Marketing, emphasizing aspects such as research leadership, diversity in the classroom and the ROI of the program.

EQUIS-AccreditedAMBA logoAQU-MSCMGT-ENQtemQS-ranking


The MSc in Management specialization in Marketing is organized over three terms.

During the first term of the master all students take a set of five core courses. In the second and third term of the master students make a personal selection of elective courses of the Marketing specialization, and can complement them with elective courses from the other specializations. 

Students have the option to do curricular internships in companies (the internship will earn study credits equivalent to two elective courses). Career development sessions will be offered to aid students in finding the placement and prepare them for their professional future.

From October to June, students will work on their MSc Project supervised by a specialized faculty member.

Upon completing the Master, those who wish to pursue a PhD can apply and be evaluated to the program offered by the UPF's Department of Economics and Business.

Classes of the MSc in Management take place at UPF Ciutadella Campus.

Core Courses

Analytical Tools
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Management Theory
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Elective Courses

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Business Analytics
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Operations and Supply Chain Management
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General Management
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MSc Final Project

Internship (optional)

Note on elective courses

Note on the Curriculum

The information contained in these pages is for information purposes only and may be subject to change in the adaptation of each academic year. The definitive guide will be available to students in the virtual space before the start of each subject.

Complementary activities

The Master of Science in Management specialization in Marketing also includes the possibility of participating in practical activities and activities for personal and professional growth such as:

  • Brush-up Courses: preparatory crash-courses on business and economy-related subjects which take place two weeks prior to the beginning of the program.
  • Spanish Course: 80% discount during the first term. 3 hours/week course at the UPF's language school.
  • Career Development Program: career sessions and workshops where students obtain specific training on how to improve their professional profile, approach potential employers and develop professional soft skills.
  • QTEM Program: After successfully completing the Master of Science in Management students have the opportunity to participate in the QTEM Program, a unique study abroad experience at more than 20 top international universities which are leaders in the field of Economics. 
    Find more information about QTEM here.
  • International mobility: The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.
  • UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.

Double Degrees

UPF Barcelona School of Management Master of Science in Management offers a Double Degree option with:

  • BI Norwegian Business School (Norway)
    • MSc in Innovation and Entrepreneurship
    • MSc in Strategic Marketing Management
  • EBS Business School (Germany):
    • MSc in Automotive Management
    • MSc in Finance
    • MSc in Real Estate
    • MSc in Management

Qualification obtained

Once students have completed the course they will obtain the Màster Universitari en Ciències Empresarials / Master of Science in Management - Máster Universitario en Ciencias Empresariales / Master of Science in Management official Master Degree, awarded by Pompeu Fabra University.

Students who choose any of the specializations availabe will also receive an additional completion certificate awarded by the UPF Barcelona School of Management.

Issuance of official Master's Degrees: The amount stipulated in the DOGC (Official Gazette of the Government of Catalonia) must be paid for the rights to issue the title. This rate varies annually and the rate in force at the time of application for the degree will be applied.        

Note: The information contained in these pages is for information purposes only and may be subject to change in the adaptations of each academic year. The definitive guide will be available to students enrolled in the virtual space before the start of each subject.


The MSc in Management specialization in Marketing benefits from the outstanding faculty of the UPF's world-ranked Department of Economics and Business and the UPF-BSM faculty. In addition to the regular program faculty, experienced professionals from diverse sectors are invited during the year to share their expertise and professional experience in management.

Academic directors


Collaborating faculty

  • Lluis Ferran Blanch Colino
    Lecturer at the Department of Communication of Pompeu Fabra University
    MBA in Marketing from ESADE. Member of the Board of Judges and Advisors since 1996.
  • Alberto Lempira Guevara
    Marketing Consultant specialized in Business Development and Digital Marketing Strategies
    PhD in Business (Candidate) from Barcelona University. He is also MSc in Marketing from Pompeu Fabra University. Has a Postgraduate in Social Media and Digital Marketing from Tecnocampus, a Posgraduate in Transmedia Storytelling & Branded Content and a Postgraduate in Inbound Marketing, both from INESDI and a BE in Production Engineering from Metropolitana University (Caracas). He has worked with different organizations from corporate to political marketing. He is the host of the NotYourMarketer podcast.
  • Pablo Martin 
    Data Engineer at Lola Market, and Adjunct Lecturer at UPF.
    Develops his activity in Data Science and Data Engineering projects in industry. He has previous experience in consulting as well as in research. He holds a MSc in Data Science from the University of Amsterdam, as well as a Bachelor's degree in Business & Technology from the Autonomous University of Barcelona. Besides that, he enjoys contributing to open source software projects.
  • Daniel Stone Del Pozo
    Cofunder and Chief Operations of Smaze
    Bsc Marketing Degree at Lancaster University. Marketing Head of inMOtion Real State Media
  • Linda Reichard
    MIM from Thunderbird School of Global Management
  • Ana María Varela Otero
    MSc in International Management from Thunderbird School of Global Management



The Master of Science in Management specialization in Marketing is an on-campus program that combines different teaching methodologies in its various courses to offer a rigorous and interactive learning experience, involving both individual and group work.



Theoretical concepts and methodologies are introduced by experts in the subject matter.


Practical cases

Learn from the successes and failures of real organizations, and train problem solving skills based on acquired competences.


Group-based activities

Debates, discussions, joint projects, and role-playing allow you to learn how to contribute to and respond to group dynamics.


Company visits

Learn about and from organizations of diverse sectors, and see their business strategies and operations.



A platform that reproduces a real market where students can test business management theories and make decisions, and learn from their mistakes and successes.


The assessment criteria for each subject will be explained at the beginning of the term. The evaluation system may vary from subject to subject and will be based on the student's performance on a selection of the following activities:

  • Written exams and multiple choice tests
  • Oral presentations
  • Individual assignments and essays
  • Group projects
  • Class participation and debates
  • Ranking in a simulation


Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.

You will have:

  • Master's Final Project (TFM) or  Postgrad Final Project (TFP)
  • A personal mentor to monitor your final project (TFM or TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops

Professional Future

The Master of Science in Management specialization in Marketing is aimed at recent graduates and junior professionals from analytical fields who want to acquire a practical and professional perspective on the management of companies, in general, and marketing strategy, in particular. The program prepares you for management positions and to lead strategic projects in the Marketing area, while providing you with a global, innovative, and strategic vision of business management.

Student profile

Be part of a multicultural environment, with colleagues from all over the world, who will enrich you personally and professionally, in an international climate of work. In this way, the master's degree becomes a first step to working, communicating, and negotiating globally in the management sector.


Average age


International students


Previous studies in Business/Management


Previous studies in Economics


Previous studies in Engineering

Career opportunities

Access management positions in companies, multinationals, and startups with a global vision. The management of marketing in companies has become a vital and strategic tool of global organizations. Benefit from this business mindset and access positions related to consulting, market research, products, and consumers in order to carry out correct planning and marketing strategies in companies. Positions in this area are increasingly valued and in demand in the global market.

The Master of Science in Management specialization in Marketing offers you curricular internships or extracurricular internships (optional). Our Professional Careers Service provides you with resources and assistance to support you in your search for internships and jobs.

  • Consultancy Services
  • Brand Management
  • Communication Management
  • Digital Marketing
  • Strategic Marketing
  • Market Research
  • Marketing

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Master of Science Scholarships

Specifically awarded to master of Science students who can demonstrate an good academic, professional, and/or personal trajectory.

Learn more

Grants and discounts

External financial aid

A large number of external entities and institutions offer financial aid options to students who want to enrol on one of our master programs and postgraduate courses.


    Learn more

    Alumni discounts

    If you are a member of our alumni associations or of one of our partner universities, we offer you a series of applicable discounts on the amount of tuition for your program.

    Learn more

    UPF Employee Discounts

    If you are a member or family member of an employee of the UPF group or belonged to the collaborating institutions of the UPF Barcelona School of Management, you can enjoy a series of applicable discounts on the tuition fees for your program.

    Learn more

    UPF Partner Universities Discount

    Check if the university where you took your undergraduate studies is a UPF partner university and obtain a 10% discount on your master's tuition fees. 

    *Discount not compatible with other scholarships, discounts and reductions.

    Learn more
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