Master in Sports Management

Program curriculum and final degree

Program Curriculum

Master in Sports Management's program curriculum - second partMaster in Sports Management's program curriculum - third partMaster in Sports Management's program curriculum - fourth part


  1. Introduction
    • Module 1: Sports, economy, and society
      • Sports in the context of the current society
      • Sports entities
      • Sports economy
  2. Core modules
    • Module 2: Management and organisation of sports companies
      • Sports companies as service companies
      • Strategy
      • Organisational culture and management resources.
    • Module 3: Sports marketing
      • Analysis of the new environment
      • Marketing and strategic creativity principles and processes in sports services companies
      • Sports sponsorship
    • Module 4: Sports law
      • Sports law and justice
      • Sports accidents
      • Sports law and marketing
    • Module 5: Economic, financial and fiscal analysis
      • The balance sheet and profit and loss account.
      • Profitability, self-financing and feasibility
      • General tax framework
  3. Subject application module
    • Module 6: Sports facilities and equipment
      • Feasibility planning in sports facilities
      • Design, building and opening of a sports facility
      • Management and evaluation of sports facilities
    • Module 7: Sports Competition
      • The competition plan. Product and competitive balance
      • Ticket management, labour market and sports betting
      • The media and sports
    • Module 8: Sports events
      • Fundamentals of the organization
      • Strategic planning and resources for an event
      • Operational planning
    • Module 9: Sports industry
      • Manufacturing of sports gear
      • Distribution and sale of sports products
  4. Transversal skills
    • Module 10: Management and communication skills
      • Leading, motivating and managing teams
      • Negotiation and management of stress.


5. MODULE UPF Barcelona School of Management INSIDE

This module deals with three key skills that future professionals need in order to achieve success in any area, and to quickly and efficiently respond to the constant challenges that emerge in business. The subjects coincide with UPF Barcelona School of Management's key identifying features: analytical capacity, communication and social purpose.

  • Evidence-based management: This subject brings us closer to professional decision making through prudent, clear and precise data analysis. Real life, relevant examples give students an opportunity to discover the manifold opportunities that big data can provide to different professional sectors.
  • Storytelling: In this subject we develop the functions and mechanisms of audiovisual narrative (storytelling) and we apply them to professional communication. We tackle issues such as how to create communications that make an impact (on a personal, project and corporate level) as well as interpersonal communication and team motivation. The goal is to help professionals transmit any idea successfully, with creativity and energy.
  • Ethics and sustainability: Professionals in all sectors have to deal with issues relating to ethics and sustainability throughout their working lives. In this subject, we focus on identifying, analysing and effectively responding to these questions.

Master's dissertation

The master's dissertation is applied research work where participants are intended to use the knowledge gained and show they know how to use the methods for identifying and solving problems dealt with throughout the course. It is done in group with the support of a tutor.

Final Degree

Master's in Sports Management and Direction, issued by the Universitat Pompeu Fabra