Online Master in Sports Management

The Online Master in Sports Management is ranked 13th in the Top 50 in Sports Management worldwide by the EdUniversal ranking. The master's degree will give you a transversal vision of the sports sector and the possibility of specializing in the most demanded areas of a market in constant growth and change. 

  • Sports Management Online
  • Sports business
  • Sports Management
Next edition
Classes start
26 January, 2022
Program ends
25 January, 2023
ECTS credits
6700 €

The Online Master in Sports Management is the training you need to take the leap and work on your true passion: sport.  Its contents are adapted to current trends, which will allow you to manage any department in clubs, federations or local or multinational sports companies. With these studies you will be trained in sports management and in the strategic planning of any entity, facility, sponsorship action, or sports event. It will also enable you to carry out marketing plans, interpret an income statement, prepare business plans, organize sporting events, search for new market niches for your organizations, or detect the most common mistakes in the management of sports entities.

With a  face-to-face week and the rest in online mode, you will carry out practices and visits to reference sports centres and organizations, learn first-hand what the management of a sports company is like and gain experience on the organization of events. It also offers you the opportunity to network with a wide variety of students of diverse geographical and academic origin as well as all the professionals from the sports sector that you will find in the virtual classroom.

Your teachers, active experts in the sports organizations sector and who know its peculiarities first-hand, will help you develop your work profile with the ability to manage sports companies and organizations, and understand both the sports sector market and online sports management. The Master in Sports Management is an education that will train you to be autonomous in decision-making for an organization and to have a transversal vision of any sports multinational.

Considered the best training in its specialty at the national level by EDUNIVERSAL, its contents are highly adapted to the management of sports entities and the constant changes that sport experiences in our society, and how companies deal with them. As such, you will be able to specialize according to your professional aspirations, in sports marketing, business management, online sports management, sporting events, or technology innovations in sport.

Program jointly offered with:

UPF Sports Lab


Why choose this program


Gain access to a quality study plan

This is a program in the vanguard, but at the same time consolidated and of value for students, both academically and professionally, training students from more than 20 countries in its 15 courses and allowing them to learn about sports management online. As such, it is considered the best Master in Sports Management at the national level by the Eduniversal ranking.


Learn from specialist teachers

Prominent personalities from the world of sports management will regularly appear in the classroom, and will provide you with a current vision of the trends in the market of sports management online.


From general to specific

You will start from general knowledge of the management of sports entities to more specific concepts (marketing, technology, and business) according to your professional aspirations and the chosen credits.

Who is it for?

Aimed at university graduates, professionals, and athletes who wish to direct their work activity towards the field of sports management, the organization of sports events, and related activities and sectors.

Admission and enrolment


Por su excelencia académica y sus contenidos actualizados y vanguardistas, y su orientación a las organizaciones deportivas, el máster está reconocido por el ranking Eduniversal a nivel nacional como el mejor máster en Sports Management y el número 11 a nivel internacional.


On the Online Master in Sports Management you must take all the compulsory and practical subjects, in addition to choosing 2 itineraries and 2 of the optional subjects of the sports management course online.

You will also have to carry out a Master's Final Project that will consist of an improvement plan for an existing business model in the sports sector, a Business Plan, or market research linked to the sports industry.

Compulsory Subjects

Sport, economy, and society
Strategic environment of the sports industry
Strategic and operational marketing
Finance and accounting in sport
Sports Law

Itinerary 1: Sports Marketing

Market research
Digital Marketing
Communication in sport
Brand Management: sports sponsorship
Representation of athletes
Business Simulator

Itinerary 2: Management of Sports Companies

Management of sporting events
Management of sports facilities and equipment
Organization and competition models
Human resources management
Technology and Sports
Business Simulator

Itinerary 3: Innovation and Technology in Sports

Technology and sport
Digital marketing
Entrepreneurship and business creation
Innovation and creativity
Business Intelligence

Elective Subjects

Management and Communication Skills
Quality management
Itinerary subjects
Finanzas en el deporte profesional
Economía del deporte

Master's Final Project

Master's Final Project

The master's project is an applied research work linked to the management of sports entities, in which the participants use the skills learned and their know how to use the instruments and methods for the identification and resolution of problems that will have been dealt with in the course. This is a  project that has the support of a mentor specialized in the management of sports entities.

Note on elective courses

Elective courses will be offered if a minimum number of students are enrolled. The final offer for each academic year may be adapted according to academic planning.

Complementary activities

BSM Inside is a transversal and interdisciplinary module, common to all master's and postgraduate degrees at UPF Barcelona School of Management, which has been conceived to work on a set of key competencies for professional development in conjunction with the real needs of today's organizations.

This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities.

All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way.

International mobility

The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.

Qualification obtained

Once you have passed the program, you will be awarded the degree of Máster en Gestión Deportiva, issued by the Pompeu Fabra University.


Connected with the sports world and the management of sports entities, the teachers of the Master in Sports Management will offer you the knowledge you need to qualify for this growing sector.

Academic directors

Carles Murillo Fort

Academic Director


Xavier Moya Illa

Teaching Assistant BSM


Xavier Moya Illa

Teaching Assistant BSM

Nicole Kalemba

Lecturer BSM

Christopher Tulloch

Associate Professor UPF

Carles Murillo Fort

Academic Director

Antoni Rubí Puig

Associate Professor UPF

  • Álex Armero
    Director of the Personnel Department of Duet Sports. 
    Graduate in Law from the University of Barcelona and Master in Human Resources from ESERP.
  • Josep Maria Bagudà Serenó
    Managing Director of Ávoris Bedbank.
    Master in Economics and Business Management from IESE.
  • Xavier Boixeda Creixell
    Co-Founder & CEO at Globick.
    Telecommunications Engineer from Ramon Llull University and PDD from IESE.
  • Anna Buira
    Executive and team coach.
    Graduate in Audiovisual Communication from the Universitat Autònoma de Barcelona.
  • Santi Cabrera
    Director at Solo Advertising.
    Degree in Information Sciences from the Universitat Autònoma de Barcelona.
  • Albert Camprubí
    Nike Digital Direct Manager.
    Graduate in Sports Sciences from Ramón Llull University and Master's in Sports Management from UPF-BSM.
  • Aina Conca Ruzafa
    Director of Operations of Kaptiva Sports.
    Degree in Business Administration and Management from UPF and Master's Degree in Entrepreneurship and Innovation from UPF.
  • Óscar Durán
    Director of Sports Equipment for the Hospitalet de Llobregat City Council.
    Master in Public Management from the UAB, UPF, and UB.
  • Josep Maria Figueras Alcina
    Director of You First Sports in Barcelona.
    Degree in Business Administration and Management from ESADE and Master of Business Administration from ESADE.
  • Pablo Garcia-Manitz
    Co-Founder and CEO of bewolfish.
    Graduate in Business Administration from Staffordshire University.
  • Alberto Guevara
    Marketing and business development consultant. 
    Production Engineer from the Metropolitan University (Venezuela).
  • Marc Madruga
    Founder and technical director of bewolfish and reQsport.
    Doctor in Physical Education and Sports Sciences.
  • José Luis Marín Arandia
    Consultant in the field of entrepreneurship.
    Industrial and Systems Engineer from ITESM and MBA in International Business, University of Texas.
  • Xavier Moyano Vijuesca
    Manager at the Royal Spanish Skating Federation.
    MBA from EADA.
  • Albert Navas
    Director of the Barà Tennis Club.
    Master in Sports Business Management at ESERP Business School.
  • Fernando Ozores Barbany 
    Specialist in creativity, innovation, and entrepreneurship.
    Graduate in Business Administration and MBA from ESADE.
  • José Piñeiro
    Partner and lawyer at Casas & Lacambra.
    Doctor of Law at the Pompeu Fabra University.
  • Esteban Recolons
    Collaborator in the Finance Consulting restructuring area.
    Graduate in Economics from the University of Barcelona.
  • Isidre Rigau
    Director at Summa Sports.
    Degree in Architecture from the Vallès School of Architecture (Barcelona).
  • Jordi Soler
    CEO of the Professional League of Videogames.
    Graduate in Engineering and Telecommunications from the Ramon Llull University.
  • Oscar Ugaz
    Strategy director at Atomikal.
    Graduate in Information Sciences from the University of Lima and MBA from the Universidad del Pacífico.
  • Antoni Valls
    HUMAN SUCCES® Executive Development Consultant.
    Mercantile Professor (ADE) for the Escuela de Altos Estudios Mercantiles of the University of Barcelona.
  • Stephan Van Uijtregt
    Founder of Nuevola Sports Technology.
    Master in Industrial Engineering from the Eindhoven University of Technology.
  • Manel Vericat
    Solutions Specific Knowledge Leader Technology at Everis - an NTT Data Company.
    Telecommunications Engineer from the UPC.
  • Mariona Violan*
    Co-director of the PAFES Program, Catalan Sports Council of the Generalitat of Catalonia.
    Specialist in Medicine for Physical Activity and Sports.
  • Federico Winer
    Consultant specialized in eSports and sports technology.
    Graduate in Journalism and Communication from TEA Institute and eMBA from EADA Business School.


At UPF Barcelona School of Management we are committed to a flexible and dynamic online model, the objective of which is to place the student at the centre of the process and for you to be the owner of the development of your learning.

To facilitate day-to-day management and the achievement of academic goals, you will have 24/7 access to the virtual environment so that you can organize your study and work on your credits without schedules and at your own pace.

In this way, you will acquire instrumental and aptitude skills combining training with your work and personal life, making the most of the time you have for it and making the most of your experience with our teachers linked to the sports environment.


Interactive teaching materials

Various materials and formats will make your experience as a student more motivating: videos, case studies, content maps, and downloadable resources. Designed and updated periodically by professionals and experts in the field, they provide you with the latest knowledge, skills, and tools to take your career to the level demanded by current organizations.


Active and collaborative learning

Participation and discussion with your classmates and teachers are essential to the collaborative learning and education process. We will provide you with various tools such as the Discussion Forum, where you can show your experience, propose new discussion topics, comment and respond to proposals presented by the teacher or to interesting comments related to the subject of your degree.


Streaming sessions with experts

Through videoconference sessions with expert teachers or special guests, you will be able to ask questions, discuss your learning and credits or connect in real time as if you were all in the same place. To ensure the flexibility of the training, in our degrees we record the sessions so that you can consult them if you have not been able to connect.


Personalized support

You will have the support of the expert tutor, who will guide you through each didactic or practical unit, the help of the coordinator and the program manager in the delivery of activities, qualifications, management of procedures or access to services, and the guidance of the career advisor for the improvement of your personal brand and the search for professional opportunities in different organizations.



Throughout the program, you will develop your final project and, for this, you will be assigned an expert mentor on the subject of sports management, who will be in charge of advising you and supervising its development until the presentation and final defence in which you will show all the experience gained during the degree.


The learning process is characterized by its flexibility, since, in the virtual learning environment, the structure of the school calendar and the diversity of multimedia resources which are made available to the student allows them to acquire knowledge in a self-regulated manner.

The support of the teaching staff and interaction with classmates is carried out by making use of a wide variety of communication channels that facilitate proximity and didactic dialogue. 


Professional Future

The Online Master in Sports Management will allow you to work on your passion: sport.

You will start from a general knowledge of sports management that will allow you to master the strategies of any sports company and organization dedicated exclusively to sports business and clubs to specialization in specific areas thanks to the different itineraries that we offer within the Online Master in Sports Management: Marketing, Management and New Technologies.

Student profile

The classroom is made up of national and international students from different backgrounds and professions who want to enter the professional sports sector or who want to improve their professional profile. This diversity is what gives a differential value to the master in sports management since you will be able to improve yourself with the knowledge, vision, and experiences of your colleagues.


Average age


Number of years of professional experience


International students

Career opportunities

The Master in Sports Management enables you to develop a professional career in any sports organization, sports club, or company connected to this sector.

With experts from different companies in the classroom, you will establish lasting professional relationships and increase your network of contacts. In addition, the professional careers service of the UPF Barcelona School of Management will help you improve your soft skills to face any selection process and to sharpen your personal skills with continuous workshops and coaching sessions, which will increase your professional opportunities.

  • Sports consultant for public and private organizations
  • Manager of Federations, Clubs, Leagues, and Associations
  • Manager in both public and private Sports Centres
  • Product marketing in sports companies
  • Organizer of sporting events of any kind
  • Representative of Athletes
  • Data analyst and specialist in digital marketing in sports


Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

University graduates.

The academic management requires a letter of recommendation for the evaluation of the candidate (there is the possibility of sending two letters so that a greater academic and professional perspective of the candidate can be obtained). These letters must be signed or stamped by the person or institution that wrote them.

Those students who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must have at least a B2 level of Spanish (Common European Framework of Reference) accredited by a certified institution, as well as to pass fluently, where necessary, a personal interview with the academic director. In case of not showing fluency in oral comprehension, additional certifications or tests may be requested that allow the student to adequately follow the sessions.

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1286.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education, or through collaboration agreements with financial entities.

Grants and discounts

Application for admission
You are applying for admission to the program:
Online Master in Sports Management
Modality: Distancia
Language: Spanish
Price: 6700
Admission fee: 120
We will deduct this amount from the total registration fee if your application is accepted. If your application is rejected, we will reimburse you.

Online Master in Sports Management