Master of Arts in Communication Management


The program takes place in a full-time and in-person format. The core courses will be taught in the first trimester and the elective courses will be taught in the second and third. One of the key elements of the master is the individual Master's Project, structured in various milestones and supervised by a mentor. In addition, students will develop skills necessary for their professional development.

The Master’s Project

The Master of Arts in Communication Management includes an individual project which the student must define at the beginning of the course and will work on throughout the year.

The Master’s Project will be an essential part of the programme. There will be two options: the first option involves an original research carried out by the candidate, leading to the implementation of a research project. The second option involves a practical approach, it should solve a professional challenge related to a real situation. It can deal with any problem, opportunity or initiative of interest to the student.

The Mentor

As a central part of its teaching model, the Master of Arts in Communication Management has a central figure: the mentor.

The Programme Directors will assign each student a mentor based on the characteristics of their project. The mentor:

  • Acts as a guide and challenges the student’s thinking and ideas.
  • Helps the student to identify teachers, projects, businesses and activities that can be used to support and enrich the project.

Learning phases

To follow the coherent style of learning via projects that the BSM offers, the programme will be developed according to the following phases:

  • Immersion: This will allow a deeper look into the fundamental aspects of Communications Management and the definition of the idea of the project that each participant will develop. An initial Inspirational week will take place as a starting point, in which a personalized competence evaluation will be carried out and design thinking, ideation, and creative techniques sessions will be led. These will help to devise the Master’s project and to resolve the challenges that will arise from its development during the programme.
  • Development: The participant will progress by working towards different project milestones, that will require partial submissions. The participants will be made aware of these targets from the start of the programme and their submissions will be displayed in the hall, according to a peer to peer methodology. Thanks to this, the participants will share the advances, difficulties, and lessons learned as part of the various projects with all the participants of the programme, the programme’s teaching team and professionals in the sector.
  • Emersion: The programme concludes with an emersion phase in which the participants put into practice the skills they have acquired throughout the programme, via the submission and public presentation of their project and the completion of a personal professional development plan.


The assessment will be based on written exams and multiple-choice tests, oral presentations, individual essays, group projects and class participation and debates.

Professional Development Skills

Alongside the inherent contents of each technical specialty, the ability to communicate effectively will be particularly enhanced during the development of the programme. To achieve this, the following skills linked to communication will be worked on in a transverse and integrated manner:

  • Interpersonal communication
  • Written communication
  • High-impact presentations
  • Negotiation
  • Digital identity


The Master of Arts in Communication Management offers an interactive learning experience and combines different teaching methodologies:

  • Seminars and lectures
  • Practical cases
  • Group-based activities
  • Simulations
  • Reading articles
  • Viewing videos
  • Written analysis and examinations


Face-to-face masters programs, postgraduate courses and short courses at UPF Barcelona School of Management combine active student participation with the teaching of theoretical and practical concepts. This type of learning focuses on discussing and resolving case studies in the classroom and applying the knowledge acquired to real-life situations. Face-to face programs use Aula Global, the virtual campus, to maintain continuity between classroom sessions.