José Fernández Cavia is a Doctor in Communication Sciences and a Bachelor of Advertising and Public Relations from Universitat Autònoma de Barcelona, and a Bachelor of Hispanic Philology from the Universitat de Barcelona. He is the Director of the Master of Arts in Communication Management and the Master in Communication and Business Relations, both from the UPF Barcelona School of Management.
José is an Associate Professor of the Department of Communication of the Pompeu Fabra University. His research areas are Place Branding, Advertising, and Public Relations.
- Management, Law, Society & Humanities
- Doctor, Social and Legal Sciences, Other
- Graduate, Social and Legal Sciences, Marketing and Branding
- Graduate, Arts and Humanities, Other
Director
- Master in Communication and Business Relations
- Master of Arts in Communication Management
- Master in Communication and Business Relations B2B
Professor
- Master in Communication and Business Relations
- Master of Arts in Communication Management
- Director of the Department of Communication - Universitat Pompeu Fabra
- Academic Director - UPF Barcelona School of Management
Actividad Investigadora y transferencia
- FERNÁNDEZ CAVIA, J., VINYALS MIRABENT, S., OTROS , O. (2025). Nation branding: a strategic tool for attracting talent globally. Journal of Global Mobility: The Home of Expatriate Management Research, Gran Bretaña.
- FERNÁNDEZ CAVIA, J., OTROS , O. (2024). Differences Across Generations in the Perception of the Ethical, Social, Environmental, and Labor Responsibilities of the Most Reputed Spanish Organizations. Profesional de la Información, Madrid, España.
- FERNÁNDEZ CAVIA, J., OTROS , O. (2024). Accelerating research processes with Scopus AI: A place branding case study. Revista panamericana de comunicación, México.
- FERNÁNDEZ CAVIA, J., OTROS , O. (2024). Place branding and sustainable development: a scoping review. Place Branding and Public Diplomacy, Gran Bretaña.
- VINYALS MIRABENT, S., FERNÁNDEZ CAVIA, J., OTROS , O. (2024). Nation Brand and Tourism: Familiarity, Perception, and Intention to Visit. Profesional de la Información, Madrid, España.
- FERNÁNDEZ CAVIA, J. (2021). Place branding research in times of pandemic. Place Branding and Public Diplomacy.
- FERNÁNDEZ CAVIA, J. (2020). Tourist information sources at different stages of the travel experience. El profesional de la información, León, España.
- FERNÁNDEZ CAVIA, J. (2020). Tourist information sources at different stages of the travel experience. El profesional de la información, León, España.
- VINYALS MIRABENT, S., KAVARATZIS, M., FERNÁNDEZ CAVIA, J. (2019). The role of functional associations in building destination brand personality: When official websites do the talking. Tourism Management.
- TORRAS-VILA, J., FERNÁNDEZ CAVIA, J. (2018). DIPLOCAT’s public diplomacy role and the perceptions towards Catalonia among international correspondents. Place Branding and Public Diplomacy.
- FERNÁNDEZ CAVIA, J. (2018). Percepción de profesionales y académicos sobre los conocimientos y competencias necesarios en el publicitario actual. Revista Latina de Comunicación Social.
Cargar más (10/13)
- FERNÁNDEZ CAVIA, J. (2025). Playing With Words: The Use of GenAI by Advertising Copywriters. AI Impacts on Branded Entertainment and Advertising, Estados Unidos.
- FERNÁNDEZ CAVIA, J. (2021). 5th Annual Conference International Place Branding Association. Documenta Universitaria, Girona, España.