Cross-cutting approaches to sustainability

Cartell Sustainability ENG

The concepts of ethics, responsibility and sustainability are the heart of the educational offer of the UPF Barcelona School of Management (UPF-BSM). The school's mission includes a clear desire to make a positive impact on society, promoting a vision of management that prioritises, among other things, planetary wellbeing. Centres such as the UPF-BSM Sustainability Observatory, which is dedicated to study, reflection and transfer of knowledge in the field of sustainability in the business sector, are working along these lines. 

Aiming to make its work more visible, the Observatory –directed and coordinated by Oriol Montanyà and Erola Palau Pinyana–, is organising "Cross-cutting approaches to sustainability", a conference to present the monographic book on sustainability, which includes contributions form UPF-BSM lecturers in fields as diverse as finance, housing, mobility, technology and sport, among others. 

The event, to be held on June 1st at the Balmes Auditorium of UPF-BSM, will feature several panels in which the authors of the articles, leading professors, will talk to experts from the business world and public administration about the future challenges of sustainability in any of its three dimensions: economic, social and environmental. 

Over the next few days, the programme will be completed with the corporative and institutional speakers for the different panels. On-site attendance at the conference, which is supported by the International Chair in Sustainable Finance, will require prior registration, although it will also be possible to follow the event online. 


10 am – Welcome

Monographic Book Presentation

  • Erola Palau Pinyana, Academic Coordinator of the UPF-BSM Sustainability Observatory

Panel about Logistics and Mobility

11:30 am – Coffee break

"Greenwashing: is it always a bad idea?" Panel

  • Marcos Eguiguren, Associate Provost for Strategic Projects of the UPF-BSM and Director of the International Chair in Sustainable Finances
  • Ana Palencia, Corporate Communications Director of Unilever Spain
  • Fàtima Vidal, Lecturer of the Business & Management Strategy Department of the UPF-BSM

"Well-being at a click: a new era for companies and workers" Panel

  • Ana Freire, Director of the Operations, Technology and Science Department. Artificial Intelligence Expert.
  • Nia Plamenova, Lecturer at the UPF-BSM Master in Human Resources Management

14h – Closing

Register here!