"Cultura Snack" (Snack Culture)
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If saying everything leads to boredom, saying little implies deciding what to include and what to ignore. Carlos A. Scolari, writer and PhD in Applied Linguistics and Languages of Communication at the Universitat Pompeu Fabra (UPF), knows this very well. On June 22 he will present his book "Cultura Snack" (La Marca, 2020), dedicated to the short formats of communication.
The current proliferation of channels through which the message can be delivered has led authors to a fierce competition for the public's attention and, at the same time, to the birth of an infinite number of short textual pieces: clips, tweets, memes, trailers, teasers, tiktoks... But how to differentiate yourself in this viral and hostile environment?
The panelists will interact with the public, who will have a final surprise in store for them.
Scolari will discuss this along with Mercè Oliva, PhD in Social Communication at UPF and director of the Audiovisual Communication Degree at UPF and Jorge Carrión, writer and director of the Master in Literary Creation and the Postgraduate Degree in Content Creation and New Digital Narratives at UPF-BSM.
During the presentation, the three panelists will interact with the public -in person and in streaming- through concepts such as "spoiler", "haiku", "dinosaur" or "breaking news", among others, to whom they will prepare a final surprise. Don't miss it!