Promoting research and study of the 2030 Agenda and its promotion and communication from the institutions, with the objective of achieving sustainable growth and development.

This Chair was born from UPF-BSM and the Agbar Group working together to promote the study and knowledge about the future of the 2030 Agenda and the field of sustainability. The aim is to promote research and dissemination of the study of institutional communication for sustainable development and growth integrated into the implementation of the objectives of the 2030 Agenda. To this end, the Chair seeks to address the different challenges of the 2030 Agenda, offering an interdisciplinary vision based on the intersection of different areas of research and knowledge, while seeking to provide useful knowledge for the academic and private world. 


  • The Chair seeks to bring the university community and the Catalan population closer to the main debates and challenges surrounding the United Nations 2030 Agenda. Promote the study of the paradigms of sustainable growth and development through the analysis of the field of institutional communication and its relationship with other disciplines.
  • Promote high-impact applied research, developing possible indicators for the evaluation of policies and international experiences in the world of institutional communication and its intersection with other related fields. To do it, the Chair will seek to expand knowledge of the 2030 Agenda, emphasizing the following specific thematic areas:
    • Institutional and political communication.
    • Country brand and international political/economic effects of the 2030 Agenda.
    • Finance, international markets, and their influence on new economic policies and economic development paradigms.
  • Conducting knowledge dissemination and transfer activities related to the 2030 Agenda and sustainable growth, through the organization of both academic activities and the dissemination of knowledge derived from the Chair's scientific production. 


Toni Aira

Director of the Chair and researcher of academic, research and dissemination activities related to the scientific production of the Chair.

Daniel Rajmil

Coordinator and promoter of research, academic, and dissemination activities linked to the scientific production of the chair.

Lucía Morales

Researcher vinculaded to the Agbar UPF-BSM Chair of International Studies in Institutional Communication and Sustainable Development.

Academic council

Profesora Dr. Bernadette Andreoso O’Callaghan

Limerick university

Dr. Jon Hans Coetzer

Team Leader Online Learning and Education Division for Peace

Dr. José M. Martínez-Sierra

Director General of UPF Barcelona School of Management

Related News


The Agbar Chair launches the first podcast series "Horizonte ODS: más allá de un compromiso".

Toni Aira, director of the Agbar Chair, will meet with important social and business actors to analyze their commitment to the ODS set in the Agenda 2030.

  • Oriol Montanyà. "La transformación en las cadenas de suministro" [February 2023]




Master in political and institutional communication
Learn how to design effective political communication campaigns and political and corporate speeches, and how to manage their communicative impact through online and offline channels.

Postgraduate Course in Executive Development in Sustainable Business
Upskill to become the leader of the Green Transition of your organization. Create value as a manager in one of the central axes of the business strategy: Sustainability.


Contact us if you need more information or if you want to be updated about work and latest news of the Chair.

Daniel Rajmil
Chair coordinator