On the Master in Political and Institutional Communication, you will learn to design effective political communication campaigns and political and corporate speeches and to manage their communicative impact through online and offline channels. We offer you a transversal program with a plural perspective: the course classes are taught by academic experts and professionals with great experience who represent the plurality of political parties and institutions.
The Master in Political and Institutional Communication is a face-to-face program that offers solid training in order to understand the interaction between politics and the media.
Throughout the course you will learn to design powerful messages for parties and institutions, you will develop electoral marketing campaigns and you will analyse how public opinion is affected by opinion leaders, think tanks, or lobbies. You will learn how to manage any crises that may appear, either by organizing emergency protocols or working with different institutions and media. You will also learn to adequately transmit the values of institutions and you will discover how governments and political parties use new technologies to communicate with the public. All this with the aim of becoming a professional in political marketing, an expert in political communication, and integrating yourself into the labour market.
Thanks to the design of the syllabus taught by expert professors and professionals, you will delve into the optimization of political and institutional communication processes in a transversal and plural way.
The Master in Political and Institutional Communication is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.
The Master's program in Political Communication includes visits to different institutions to learn first-hand about the day-to-day life of experts in political and institutional communication, as well as the political reality of the moment. In addition, you will learn to evaluate different political behaviour and to analyse the media and current public opinion.
The master's seeks to offer you a plural view, both in the content and in the teaching staff, through the maximum representation of political parties and Spanish and Catalan public institutions.
You will acquire skills from professionals and academics in political and institutional communication who have worked on highly relevant political and institutional campaigns and who have advised local, national, and international political leaders.
The master's offers the possibility of complementing learning with the experience of internships in consultancies, political parties, and institutions, which will facilitate your integration into the labour market.
Study at a school accredited by EQUIS, an international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country.
The Master in Political and Institutional Communication is aimed at graduates of any discipline. It is also open to professionals who demonstrate relevant experience in the field of political marketing and political or institutional communication.
The Master in Political Communication is structured in 8 subjects or blocks of knowledge in which all the contents and tools necessary to transmit the knowledge and skills required by professional development are revealed.
In addition, students will choose a topic to carry out the Master's Final Project which will be guided by a tutor with experience in Master's Projects. This work can be done individually or in groups and will help you to put into practice the theoretical and practical knowledge acquired throughout the course.
The Master's Final Project can be done individually or in groups (maximum of three students) and requires putting into practice the theoretical and practical knowledge acquired throughout the course. This work can have a practical aspect (designing an institutional communication or political communication campaign, for example) or a theoretical aspect (analysing the use of social networks or the media of a party in a specific electoral period, among others) and, in both cases, ends with a public presentation before a committee made up of three professors from the program.
The Master in Political and Institutional Communication also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
Once you have passed the program, you will obtain an electronic degree (e-Título) for the Máster de Formación Permanente en Comunicación Política e Institucional issued by the Pompeu Fabra University
The e-Título is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.
The teaching staff of this master's is made up of different communication professionals: political advisers, consultants, communication technicians from different levels of institutions, etc. All of them have extensive experience in the world of political communication and a long professional career. Come and get to know them.
The methodology of the Master in Political and Institutional Communication is framed, mainly, around different types of sessions that are complemented with conferences, practice, visits to institutions and the monitoring of the Master's Final Project.
During the master there will be sessions in which fundamental and advanced knowledge about methods applicable to the professional practice of political and institutional communication will be imparted.
Descriptive, analytical, critical, and evaluation explanations will also be made of specific processes concerning the development of campaigns that have been undertaken and their results. Students will be encouraged to participate in critical analysis and evaluation of the proposals presented and the results obtained.
Starting from specific explanations undertaken in theoretical sessions or case analysis, practical exercises will be carried out to solve a political or institutional communication problem. The practices will be evaluated by the professors who put them forward in the theoretical sessions or case analysis.
Different professionals from specific fields of political and institutional communication will offer a conference, followed by a debate with the students. In addition, insofar as is possible, visits will be made to different institutions to learn about the day-to-day life of political communication professionals. In previous editions, the European Parliament, the Congress of Deputies and the Parliament of Catalonia, among others, have been visited.
Students must carry out a Master's Final Project during which they will have a tutor who will advise and guide them to obtain the best result. Follow-up sessions of the project will be held throughout the course and each of its phases.
Each module is evaluated independently:
Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.
You will have:
The Master in Political and Institutional Communication offers transversal training to understand all the actors and institutions involved in political communication. Thanks to this coverage, the student will learn to apply the knowledge acquired to their professional career.
The students of the Master in Political and Institutional Communication come from different areas of knowledge, mostly Journalism and Political Science. However, each year the classrooms have students from other fields as varied as Law, Philology, or Advertising and Public Relations.
Average number of years of professional experience
Thanks to its multilevel approach, the master's degree allows a wide range of professional opportunities in the labour market, depending on the participant's previous professional experience and their field of interest. In addition, it offers the possibility of extracurricular internships for those students who want to start in the sector.
The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.
If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).
*Discount not compatible with other scholarships, discounts and reductions.
You can choose how to finance your studies by consulting our simulator.
In addition, we collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links.CaixaBankBBVACaixa d'EnginyersAGAUR