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UPF Barcelona School of Management

Ricard Bonastre
MASTERCLASS: AI APPLIED TO TODAY’S MARKETING

Did you know that 98% of marketing executives in Spain invested in AI in 2024? Join our masterclass and discover through real case studies how artificial intelligence is transforming customer acquisition, conversion, and retention processes.

See you on June 3!
auditorium
Information sessions

Discover our programs and how they can boost your career

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Master in Supply Chain Management, Technology and Sustainability
Master in Supply Chain Management, Technology and Sustainability

Lead logistics operations with a responsible approach in a booming sector (Includes ELA Certification)

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Master in Data Analytics for Business
Master in Data Analytics for Business

Take the leap into the world of Big Data and business analytics

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Research and innovation with social impact

We understand investigation as an activity associated with entrepreneurship, problem solving and disruptive creation.

Research and innovation with social impact
Research and innovation with social impact