UPF-BSM Summer School addresses new trends in management, leadership and entrepreneurship

Current times are marked by three major crises: climate, economic and health. In this context, the UPF Barcelona School of Management has offered through its Summer School a series of conferences and workshops to address the challenges already faced by the new post-pandemic leadership and to discover the latest trends in management and entrepreneurship.

"Good leadership, tenacity and the correct management of teams and time are essential for the transformation of organizations", predicted the Rector of the Pompeu Fabra University, Oriol Amat, who opened the first of the six morning panels of the Summer School: Rethinking Management with a speech entitled Rapid Transformation in Organizations: Accelerating Change. In the presence of the Director General of the UPF-BSM, José M. Martínez-Sierra, Amat presented the methodology for change in organizations in 90 days based on the theory of Benham Tabrizi, and spoke with Dirk Büscher, Senior Manager of Grífols Innovation and New Technologies.

"Good leadership, tenacity and the correct management of teams and time are essential for the transformation of organizations"

Innovation was one of the central themes of the Entrepreneurship Summer School, the evening program of the Summer School, which provided an opportunity to learn about the latest developments in entrepreneurship and business innovation, inbound marketing and multichannel marketing techniques, as well as financing and entrepreneurship strategies focused on startups. The lectures and workshops, which could be followed online, were held in Barcelona, a city with one of the most active startup ecosystems in Europe.

Management focused on the challenges of society

Business strategies and decision making often do not have a right or wrong option. In this sense, the sessions of the Summer School: Rethinking Management have focused on the capacity for in-depth analysis of polar opposites in order to find useful answers to the major challenges facing society.

In fact, each of the sessions featured the participation of a prominent speaker who, after presenting his thesis, discussed his ideas with a counterpart. This is the case of Alfons Cornella, Founder of the Institute of Next, who spoke with Amadeo Jensana, Director of Economic Programs at Casa Asia, on how to "Understand the new China"; for his part, the president of LTC Lead to Change, Xavier Marcet, analyzed the "Fallacies in Management".

Summer School has offered a series of conferences and workshops to address the leadership challenges and to discover the latest trends in management and entrepreneurship

Ernest Quingles, vice-president of Epson Europe and Director General in France, Spain and Portugal explored with Arnau Queralt, Director of the Advisory Council for Sustainable Development (CADS) of Catalonia how to "Compete with sustainability strategies" and, still in sustainable key, the Vice-dean of Executive Education at UPF-BSM asked together with Meritxell Arús, Director of Marketing and Communication at Schneider Electric Iberia and UPF alumni "Marketing and Sustainability: the odd couple?".

After four days of presentations, the director of the Chair in Sustainable Finance at UPF-BSM, Marcos Eguiguren, closed the Summer School: Rethinking Management with a lecture on "Money and Sensitivity" together with Olga Vysokova, a professional in the financial and banking sector with extensive experience in the UK and Russia and co-founder of Global Next Gen Community.