The CEO of Telefónica Mediterranean, José Manuel Casas, received this week the Director General of the UPF Barcelona School of Management, José M. Martínez-Sierra, at its stand at the Mobile World Congress. "It was a pleasure to visit the stand of Telefónica, a member of our Board of Trustees, and to discover first-hand its proposals for an economic recovery based on digital transformation and sustainability," said Martínez-Sierra.
At UPF-BSM we are committed to transformational management that contributes to sustainable development and planetary welfare
The Director General of the UPF-BSM thanked Casas and his team for having "shown their technological initiatives structured around business, society and the planet". Three axes that he considered "key" and that he assured that "guide the activity of our school". "At UPF-BSM we are committed to transformational management that contributes to sustainable development and planetary welfare," he concluded.
The Telefónica Group, which has presented this year up to 34 successful cases of digital transformation -the most ambitious proposal of all the editions in which it has participated-, has exposed its experience and leadership at a key moment for companies, which must face the challenge of accelerating the economic recovery.