New challenges of digital competition in the banking business

Analyse the European banking sector from a regulatory perspective and its everchanging competitive environment, to understand the fundamental changes caused by digital transformation and the new players and external ecosystems which up to now had little to do with finance, which generate disruptive new business models and innovative alternatives to meet the financial needs of users.

  • Finance
  • banking sector
  • Digital Transformation
Next edition
Classes start
01 March, 2021 (To be confirmed)
Program ends
To be determined
from 4 pm to 8 pm. Total length of the course: 16 h
ECTS credits
1200 €

With this Executive Education course you will learn about the drivers of change resulting from different technologies, as well as the new strategies derived from the new digital reality.

You will identify the strengths, weaknesses, opportunities and threats that are creating new ecosystems in the finance business to the detriment of banking, derived from digital transformation and the current economic reality.

You will gain an overall view of the new regulatory environment of the banking system and the future of finance, focusing on the main solvency, liquidity and leverage ratios.

Why choose this program


Up-to-date analysis of the sector and real examples

You will obtain a theoretical-practical overview of the current changes in banking regulations.


Elite teaching staff

The program is taught by Xavier Puig, who was a Consultant to the US Government and Head of Corporate Finance at B&T Sociedad de Valores y Bolsa. He is currently an author, university lecturer, partner and director at Gesiuris Asset Management SGIIC S.A. and vice president of CAT Patrimonis SIMCAV S.A., an Investment Company listed on the MAB (alternative stock market).


Executive training

Spread over four afternoons, enabling you to gain in-depth knowledge about digital competence and current changes in banking regulations without neglecting your professional obligations.


High-level networking

Grow your network of professional contacts with high level executives.

Who is it for?

The course is aimed at managers, directors and other professionals in the financial sector who want to gain a theoretical-practical overview of digital competence and current changes in banking regulations.

Admission and enrolment


This Executive Education Course in New challenges of digital competition in the banking business combines lecturer presentations with student participation.

It takes a theoretical-practical approach, to facilitate learning, make it fun and encourage participant interaction, student-to-student and student-to-lecturer.

At the end of the program, students will take part in a final case to integrate all the acquired knowledge.

Drivers of change: their challenge and examples of use.

New exponential technologies
Big Data
New business models
Reinventing products and services
Open Banking
The payment market
Regulatory framework
Human Resources

New players in finance. Real success stories.

New digital alternative products to banking
Case study: does the Netflix of finance exist?

New regulatory framework

Regulatory environment
Basel III: Solvency, Liquidity and Leverage
European banking union
Pillar I: Supervision: Single supervisory mechanism
Pillar II: Resolution
Pillar II: MREL. Capital for resolution
Pillar III: European Deposit Guarantee Fund
Future regulations

SWOT of the banking sector

New competitive environment
Current weaknesses
New challenges: Profitability, Solvency, Digitalization of the sector, Threat of new competitors, Adaptation to new Regulations and Valuation of banks and their market capitalization

Qualification obtained

Upon passing the Executive Education Course in New challenges of digital competition in the banking business, you will receive an official certificate from UPF Barcelona School of Management endorsed by the prestigious Pompeu Fabra University, the top ranked university in Spain and Latin America (Times Higher Education Ranking 2020).


Academic directors

Xavier Puig Pla

Senior Lecturer BSM


The Executive Education courses combine content that is key for any professional currently employed in or seeking a managerial role, with activities aimed at putting the acquired knowledge into practice.


Collaborative learning and real case studies

The diversity of student profiles enriches learning through a shared and interdisciplinary perspective. An integrative learning approach is used in the classroom, in which the active participation of all classmates is promoted in the form of dialogue and exchange of ideas for the resolution of various real case studies.


Practical approach

The program has a theoretical base, taught by lecturers, complemented with practical experience acquired in class through real business case studies.


Executive vision

We take full advantage of the time available, concentrating valuable learning within a few hours, in accordance with the demands of our participants, who hold positions of great responsibility in important companies.


Evaluation consists of following the sessions and practical case studies worked on in class.


The On-Campus&Live methodology allows you to follow the program in person and also remotely.

In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.

Personalized, interdisciplinary, and based on management as a practical resource for bringing ideas to life.

Professional Future

Executive Education training combines fundamental content for any professional currently employed in or seeking a managerial role, with activities aimed at putting the acquired knowledge into practice.

Student profile

The Executive Education Course participant ecosystem is made up of professionals with a relevant career history. 

The diversity of profiles and sectors represented in Executive training at UPF-BSM contributes added value to the learning experience. It consists of directors, CEOs, managers, executives, entrepreneurs, consultants and heads of teams, areas and departments.


Average age


Average years of professional experience

Career opportunities

This Executive Education program will provide you with the necessary knowledge to exercise executive and Director/Management functions.

  • CEO, Board of Directors or General Management of companies and organizations of any kind.
  • Venture Capital Manager, Private Equity Manager and Strategic Consultant.
  • Management positions in any of the functional areas of a company: marketing, finance, human resources, production, etc.
  • Entrepreneur with your own project, thanks to the broad business vision provided to ensure its success.
  • Intrapreneur: entrepreneur of projects within your organization.

Admission and enrolment

The admission and enrolment process for this course consists of a few simple steps.

Who can apply?

Our Executive Education Courses are aimed at professionals in or seeking management positions and looking to acquire or recycle essential knowledge for their executive professional development.

How to apply?

To enrol in this program, you must read and accept the Contract Terms and Conditions and fill in the registration form.

The following steps need to be taken to register for the course:

1. Fill in the admission application form. You will receive a username and password to access the eSecretaría platform.
2. On the platform, upload a scanned copy of your ID (both sides).
3. Go to the "Enrolment" section to pay for the course by credit card or bank transfer.

In certain cases, additional documentation may be requested. 

The application is subject to the availability of places.

Grants, scholarships and financing

Grants and discounts

External financial aid

A large number of external entities and institutions offer financial aid options to students who want to enrol on one of our master programs and postgraduate courses.


Alumni discounts

If you are a member of our alumni associations or of one of our partner universities, we offer you a series of applicable discounts on the amount of tuition for your program.

UPF Employee Discounts

If you are a member or family member of an employee of the UPF group or belonged to the collaborating institutions of the UPF Barcelona School of Management, you can enjoy a series of applicable discounts on the tuition fees for your program.

New challenges of digital competition in the banking business