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Fàtima Vidal Ayuso

Fàtima Vidal Ayuso

Teaching Assistant UPF-BSM
Faculty, Business & Management Strategy

Fàtima Vidal Ayuso is a professor in the Business and Management Strategy Department at UPF Barcelona School of Management, an Associate Professor in the Department of Economics and Business at Pompeu Fabra University.

Prior to joining UPF-BSM, she worked in auditing and was a financial consultant for several private companies.

Fàtima has a bachelor’s degree in Business Administration and Management from the University of Lleida and a master’s degree in Financial and Accounting Management from UPF-BSM. She is currently a PhD candidate in Economy and Business at International University of Catalonia, and her lines of research are focused on sustainability, circular economy...


  • Business & Management Strategy

  • Master Universitario, Social and Legal Sciences, Financial and Accounting Management
  • Graduate, Social and Legal Sciences, Business Administration and Management

Professor

  • Master of Science in Sustainability Management
  • Master in Auditing and Financial Management
  • Postgraduate Course in Business Management
  • Executive MBA (EMBA)
  • Online Master in Auditing and Financial Management
  • Master in Accounting and Financial Management

  • Associate Professor - Universitat Pompeu Fabra
  • Faculty, Business & Management Strategy - UPF Barcelona School of Management
  • Financial consultant - Consultoria Informatica de la Empresa SCP
  • Junior Auditor - Audicubic SL

Actividad Investigadora y transferencia

  • VIDAL AYUSO, F., AKHMEDOVA, A., JACA, C. (2023). The circular economy and consumer behaviour: Literature review and research directions. Journal of Cleaner Production.
  • VIDAL AYUSO, F., OLIVERAS VILLANUEVA, M. (2024). NEIS S4. Consumidors i usuaris finals. Associació Catalana de Comptabilitat i Direcció (ACCID).
  • VIDAL AYUSO, F. (2022). "Greenwashing", una estratègia poc sostenible. Fundació Institut d'Educació Contínua, Barcelona, España.
  • VIDAL AYUSO, F. (2021). Els fons europeus Mext Generation EU als territoris de l'EURAM. CONCRET - ECONOMIA I PENSAMENT, España.
  • DOMINGO PÉREZ, S., VIDAL AYUSO, F. (2022). Caso Amazon. UPF Barcelona School of Management, Barcelona, España.
  • DOMINGO PÉREZ, S., VIDAL AYUSO, F. (2022). Ecoalf, there is no planet B. Dir.: Susana Domingo Pérez. UPF Barcelona School of Management, Barcelona, España.
  • DOMINGO PÉREZ, S., VIDAL AYUSO, F. (2022). Teixidors.. Dir.: Susana Domingo Pérez. UPF Barcelona School of Management, Barcelona, España.
  • DOMINGO PÉREZ, S., VIDAL AYUSO, F. (2022). Byhours Case Study. Dir.: Susana Domingo Pérez. UPF Barcelona School of Management, Barcelona, España.