Achieve the ultimate boost for your career with our Master of Science in Management. Specialize in Marketing: Learn how to analyse the data needed to develop and implement marketing plans from a global business perspective.
The Master of Science in Management specialization in Marketing aims to provide you with a solid knowledge base in business management. The program specifically trains you in an area that has been highlighted as critical in today's business world: Marketing, based on the exhaustive knowledge of the market and the consumer.
The program is designed to turn you into a professional with a global vision and extensive knowledge in business management, strategy, innovation, and consulting. Marketing specialization provides you with a practical and complete understanding of the processes and techniques involved in creating, communicating, and providing value to customers. Enhance your ability to solve complex challenges in increasingly globalized marketing environments.
Our master's degree is a program accredited by AMBA, an international accreditation that recognizes the contents and excellence of the program. This is in addition to the EQUIS accreditation, granted to UPF-BSM.
The Master of Science in Management specialization in Marketing is endorsed by Pompeu Fabra University: learn with the prestigious faculty of the Department of Economics and Business at UPF and the faculty of UPF-BSM. Let yourself be guided by top professionals and experts in the areas of management and marketing who will share their professional experience with you.
Develop and execute a marketing plan tailored to the needs of the global market. Analyse data and evaluate markets, consumer behaviour, competition, and customer needs to implement successful marketing strategies.
Specialize in Marketing and expand your knowledge through more than 30 elective courses from the other available specializations.
Learn from the faculty of the Department of Economics and Business of UPF, UPF-BSM, and from professional experts in the areas of Business Administration, Commerce, Operations, Data Management, Entrepreneurship, and Marketing, among others.
Undertake curricular internships in companies that provide you with relevant work experience in the field of Marketing, Digital Marketing, Product Management, and Brand Management.
Study at a school accredited by EQUIS, international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country.
Expand your master's degree with the QTEM Program: a unique opportunity to study abroad. Access an international network that brings together leading students and more than 20 recognized academic partners in the fields of Management, Economics, and Finance.
The master's degree is aimed at students who want to bring value to companies through strategic thinking, rigour, and business vision. Future professionals who wish to develop a career in Marketing, in a context of globalized markets and consumers. They may be both recent graduates and junior professionals in the field of Business Administration, Economics, Engineering, Mathematics, and Physics among others.
UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American university and the 16th placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking.
UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.
The MSc in Management has AMBA accreditation from the Association of MBAs, which recognizes UPF-BSM for its academic quality and reputation.
The MSc in Management is an official master's degree and has the academic recognition of the Ministry of Education of the Government of Spain. The Quality Agency of the University System of Catalonia (AQU) has also institutionally accredited UPF-BSM. This accreditation certifies all the official master's degrees that we teach and recognizes the quality of our educational model in accordance with the criteria of the European Higher Education Area (EHEA).
The program is part of the QTEM network, with more than 20 international universities specialized in economics, finance and management. UPF Barcelona School of Management is the first and only Spanish institution that is part of the QTEM network.
The MSc in Management specialization in Marketing is organized over three terms.
During the first term of the master all students take a set of five core courses. In the second and third term of the master students make a personal selection of elective courses of the Marketing specialization, and can complement them with elective courses from the other specializations.
Students have the option to do curricular internships in companies (the internship will earn study credits equivalent to two elective courses). Career development sessions will be offered to aid students in finding the placement and prepare them for their professional future.
From October to June, students will work on their MSc Project supervised by a specialized faculty member.
Upon completing the Master, those who wish to pursue a PhD can apply and be evaluated to the program offered by the UPF's Department of Economics and Business.
Classes of the MSc in Management take place at UPF Ciutadella Campus.
The Master of Science in Management specialization in Marketing also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
UPF Barcelona School of Management Master of Science in Management offers a Double Degree option with:
Once students have completed the course they will obtain the Màster Universitari en Ciències Empresarials / Master of Science in Management - Máster Universitario en Ciencias Empresariales / Master of Science in Management official Master Degree, awarded by Pompeu Fabra University.
Students who choose any of the specializations availabe will also receive an additional completion certificate awarded by the UPF Barcelona School of Management.
Issuance of official Master's Degrees: The amount stipulated in the DOGC (Official Gazette of the Government of Catalonia) must be paid for the rights to issue the title. This rate varies annually and the rate in force at the time of application for the degree will be applied.
Note: The information contained in these pages is for information purposes only and may be subject to change in the adaptations of each academic year. The definitive guide will be available to students enrolled in the virtual space before the start of each subject.
The MSc in Management specialization in Marketing benefits from the outstanding faculty of the UPF's world-ranked Department of Economics and Business and the UPF-BSM faculty. In addition to the regular program faculty, experienced professionals from diverse sectors are invited during the year to share their expertise and professional experience in management.
The Master of Science in Management specialization in Marketing is an on-campus program that combines different teaching methodologies in its various courses to offer a rigorous and interactive learning experience, involving both individual and group work.
Theoretical concepts and methodologies are introduced by experts in the subject matter.
Learn from the successes and failures of real organizations, and train problem solving skills based on acquired competences.
Debates, discussions, joint projects, and role-playing allow you to learn how to contribute to and respond to group dynamics.
Learn about and from organizations of diverse sectors, and see their business strategies and operations.
A platform that reproduces a real market where students can test business management theories and make decisions, and learn from their mistakes and successes.
The assessment criteria for each subject will be explained at the beginning of the term. The evaluation system may vary from subject to subject and will be based on the student's performance on a selection of the following activities:
Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.
You will have:
The Master of Science in Management specialization in Marketing is aimed at recent graduates and junior professionals from analytical fields who want to acquire a practical and professional perspective on the management of companies, in general, and marketing strategy, in particular. The program prepares you for management positions and to lead strategic projects in the Marketing area, while providing you with a global, innovative, and strategic vision of business management.
Be part of a multicultural environment, with colleagues from all over the world, who will enrich you personally and professionally, in an international climate of work. In this way, the master's degree becomes a first step to working, communicating, and negotiating globally in the management sector.
Previous studies in Business/Management
Previous studies in Economics
Previous studies in Engineering
Access management positions in companies, multinationals, and startups with a global vision. The management of marketing in companies has become a vital and strategic tool of global organizations. Benefit from this business mindset and access positions related to consulting, market research, products, and consumers in order to carry out correct planning and marketing strategies in companies. Positions in this area are increasingly valued and in demand in the global market.
The Master of Science in Management specialization in Marketing offers you curricular internships or extracurricular internships (optional). Our Professional Careers Service provides you with resources and assistance to support you in your search for internships and jobs.
The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.