Master in Sports Management

The Master in Sports Management is ranked number 13 in the Top 50 Master's in Sports Management in the world according to the Eduniversal ranking. The master's degree will provide you with a transversal vision of the sports sector so that you can specialize in the areas most in demand within a market that is in constant growth and flux. 

  • Sports Management
  • Sports business
Next edition
Classes start
27 September, 2021
Program ends
22 June, 2022 (To be confirmed)
Monday,Tuesday, Wednesday, & Thursday :from 09:00 to 13:30. and some electives will be taught on Friday
ECTS credits
10850 €

The Master in Sports Management is the training that you need to take the step to work on your true passion: sport.  The quality of its contents is adapted to current trends, which will allow you to manage any department in clubs, federations, local companies, or multinational sports.

With this  master's degree, you will be able to successfully run and manage any sports entity, institution, or company. You will be able to choose the areas of specialization that best suit your profile, and adapt the training to your interests and the profession you wish to pursue.

With a program of visits to centres and institutions of reference in the sports sector, you will learn first-hand what the management of a sports company is like. It also offers you the opportunity to network with a wide variety of students of diverse geographic and academic origin, as well as all the sports professionals that you will find in the classroom.

The teachers of the master, active professionals in the sports industry, know its peculiarities first-hand and will help you develop your professional profile in sports organizations along with the capacity to manage sports companies and institutions, and understand the sports sector market. The Master in Sports Management will train you to be autonomous in the decision-making of an organization and to have a transversal vision of any sports multinational.

Considered by Eduniversal to be the best master's course in sports management at the national level, its contents are highly adapted to the constant changes that sport experiences in our society and how companies deal with them. Therefore, you can specialize, according to your professional aspirations, in sports marketing, sports events, business management, or technology innovations in sports.

Program jointly offered with:

UPF Sports Lab


Why choose this program


Get access to a quality study plan

The face-to-face master is a program in the vanguard, but at the same time consolidated and of value for students, both academically and professionally, training students from more than 20 countries over its 15 courses. Accordingly, it is considered the best Master in Sports Management at the national level by the Eduniversal ranking.


Learn from specialist teachers

Prominent personalities from the world of sports management will regularly come into the classroom and provide you with a current vision of the trends in the sports industry.


From general to specific

You will start from general knowledge of sports management to more specific concepts (marketing, technology, and business) according to your professional aspirations in the sports industry.


Practical cases

Through the analysis and resolution of practical cases, you will face real situations that have occurred in the sports sector.


Take extracurricular internships

With the master in sports management you will have the possibility of putting into practice the knowledge acquired in the classroom in all kinds of companies in the sports industry, such as: sports events, sports companies, or sports law. Get unique and professionalizing experience.

Who is it for?

Aimed at university graduates, professionals, and athletes who wish to direct their professional activity towards the area of sports management and related sectors.

Admission and enrolment


On the face-to-face Master in Sports Management you must take all the compulsory subjects and choose 2 itineraries and 2 of the optional subjects of the master.

You will also have to carry out a Master's Final Project in a group, which will consist of an improvement plan for an existing business model, a Business Plan, or a research study applied to the sports sector.

Compulsory Subjects

Sport, economy, and regulatory framework
Strategic environment of the sports industry
Strategic and operational marketing
Finance and accounting in sport
Sports law

Itinerary 1: Sports marketing

Market research
Digital marketing
Communication in sport
Brand management: sports sponsorship
Representation of athletes
Business simulator

Itinerary 2: Management of sports companies

Sport event management
Management of sports facilities and equipment
Organization and competition models
Human resources management
Technology and sports
Business simulator

Itinerary 3: Innovation and technology in sports

Technology and sports
Digital marketing
Entrepreneurship and business creation
Innovation and creativity
Business intelligence

Optative subjects

Management and communication skills
Quality management
Itinerary subjects
Finance in professional sports
Sport economics

Master's final project

Master's final project

The Master's Final Project consists of the presentation of a project or study in which the participants must apply the knowledge learned during the course and use instruments and methods to identify and solve problems. This is a group project that has the support of an expert mentor in sports management.

Note on elective courses

Elective courses will be offered if a minimum number of students are enrolled. The final offer for each academic year may be adapted according to academic planning.

Complementary activities

BSM Inside is a transversal and interdisciplinary module, common to all master's and postgraduate degrees at UPF Barcelona School of Management, which has been conceived to work on a set of key competencies for professional development in conjunction with the real needs of today's organizations.

This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities.

All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way.

International mobility

The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.

Qualification obtained

Once you have passed the program, you will be awarded the degree of Máster en Gestión Deportiva, issued by Pompeu Fabra University.


Connected with the sports world, the teachers of the Master in Sports Management will offer you the necessary knowledge to train you in this growing sector with many professional opportunities.

Academic directors

Carles Murillo Fort

Academic Director


Xavier Moya Illa

Teaching Assistant BSM


Nicole Kalemba

Lecturer BSM

Xavier Moya Illa

Teaching Assistant BSM

Carles Murillo Fort

Academic Director

Antoni Rubí Puig

Associate Professor UPF

Christopher Tulloch

Associate UPF

  • Álex Armero
    Director of the Personnel Department of Duet Sports. 
    Graduate in Law from the University of Barcelona and Master in Human Resources from ESERP.
  • Josep Maria Bagudà Serenó
    Managing Director of Ávoris Bedbank.
    Master in Economics and Business Management from IESE.
  • Xavier Boixeda Creixell
    Co-Founder & CEO at Globick.
    Telecommunications Engineer from Ramon Llull University and PDD from IESE.
  • Anna Buira
    Executive and team coach.
    Graduate in Audiovisual Communication from the Universitat Autònoma de Barcelona.
  • Santi Cabrera
    Director at Solo Advertising.
    Degree in Information Sciences from the Universitat Autònoma de Barcelona.
  • Albert Camprubí
    Nike Digital Direct Manager.
    Graduate in Sports Sciences from Ramón Llull University and Master's in Sports Management from UPF-BSM.
  • Aina Conca Ruzafa
    Director of Operations of Kaptiva Sports.
    Degree in Business Administration and Management from UPF and Master's Degree in Entrepreneurship and Innovation from UPF.
  • Óscar Durán
    Director of Sports Equipment for the Hospitalet de Llobregat City Council.
    Master in Public Management from the UAB, UPF, and UB.
  • Josep Maria Figueras Alcina
    Director of You First Sports in Barcelona.
    Degree in Business Administration and Management from ESADE and Master of Business Administration from ESADE.
  • Pablo Garcia-Manitz
    Co-Founder and CEO of bewolfish.
    Graduate in Business Administration from Staffordshire University.
  • Alberto Guevara
    Marketing and business development consultant. 
    Production Engineer from the Metropolitan University (Venezuela).
  • Marc Madruga
    Founder and technical director of bewolfish and reQsport.
    Doctor in Physical Education and Sports Sciences.
  • José Luis Marín Arandia
    Consultant in the field of entrepreneurship.
    Industrial and Systems Engineer from ITESM and MBA in International Business, University of Texas.
  • Xavier Moyano Vijuesca
    Manager at the Royal Spanish Skating Federation.
    MBA from EADA.
  • Albert Navas
    Director of the Barà Tennis Club.
    Master in Sports Business Management at ESERP Business School.
  • Fernando Ozores Barbany 
    Specialist in creativity, innovation, and entrepreneurship.
    Graduate in Business Administration and MBA from ESADE.
  • José Piñeiro
    Partner and lawyer at Casas & Lacambra.
    Doctor of Law at the Pompeu Fabra University.
  • Esteban Recolons
    Collaborator in the Finance Consulting restructuring area.
    Graduate in Economics from the University of Barcelona.
  • Isidre Rigau
    Director at Summa Sports.
    Degree in Architecture from the Vallès School of Architecture (Barcelona).
  • Pere Solanellas
    CEO & Founder of WUICS.
    Master in Economic Management of Sports Entities from the University of Barcelona.
  • Jordi Soler
    CEO of the Professional League of Videogames.
    Graduate in Engineering and Telecommunications from the Ramon Llull University.
  • Oscar Ugaz
    Strategy director at Atomikal.
    Graduate in Information Sciences from the University of Lima and MBA from the Universidad del Pacífico.
  • Antoni Valls
    HUMAN SUCCES® Executive Development Consultant.
    Mercantile Professor (ADE) for the Escuela de Altos Estudios Mercantiles of the University of Barcelona.
  • Stephan Van Uijtregt
    Founder of Nuevola Sports Technology.
    Master in Industrial Engineering from the Eindhoven University of Technology.
  • Manel Vericat
    Solutions Specific Knowledge Leader Technology at Everis - an NTT Data Company.
    Telecommunications Engineer from the UPC.
  • Mariona Violan
    Co-director of the PAFES Program, Catalan Sports Council of the Generalitat of Catalonia.
    Specialist in Medicine for Physical Activity and Sports.
  • Federico Winer
    Consultant specialized in eSports and sports technology.
    Graduate in Journalism and Communication from TEA Institute and eMBA from EADA Business School.



The aim of the methodology of the master in sports management is that the student obtains practical tools that guide them to the correct management of the departments that make up a sports company. As such you will have teachers who will be in charge of training you in specific areas of the sector, such as event organization or sports law, to convert you into a capable professional prepared for the future professional challenges that sports management faces.

Show video


Group Master's Final Project

The Master's Final Project is an applied research project in which it is intended that students use the knowledge learned and show they know how to use the instruments and methods for the identification and resolution of problems that will have been dealt with throughout the course. It is a group project that has the support of a mentor throughout the course.


Individualized support

You will have a mentor specialized in sports management according to the characteristics of your project. The mentor will help you identify teachers, projects, companies, sports entities, and reference activities with which to contrast and enrich your project.


Real cases

You will be able to put your knowledge to the test with professors who are also professionals in the sports management sector through the debate and development of practical and real cases that current sports companies and entities are going through.


Business Game

Together with your colleagues of different nationalities and professional backgrounds, you will also have the opportunity to participate in a simulation of strategic decisions to improve your managerial skills in sports management.


Visits to Companies

To thrive in the real world of sports organizations, you have to have real vision. As such the Master in Sports Management gives you the option of visiting various sports companies where you can see first-hand what their internal and external management is like.


The program has a diverse methodology:

  • Participatory classes
  • Keynote presentations
  • Case studies
  • Teamwork
  • Role play
  • Business simulations
  • Business projects
  • Conferences
  • Visits to companies

Class attendance and active participation in the program are essential to fully take advantage of the training and a minimum attendance of 80% is essential to pass the program.


Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.

You will have:

  • Master's or postgraduate work to learn by doing
  • A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops

Professional Future

The Master in Sports Management will allow you to work on your passion: sport.


You will gain general knowledge of sports management that will allow you to master the strategies of any sports company and organization that is exclusively dedicated to sports business and clubs. Thanks to the different itineraries that we offer within the Master in Sports Management, you will be able to specialize in Marketing, Management, or Innovation and Technology. 


Student profile

The classroom is made up of national and international students from different backgrounds and professions who want to enter the professional sports sector or who want to improve their professional profile. This diversity is what gives a differential value to the master in sports management since you will be able to improve yourself with the knowledge, vision, and experiences of your colleagues.


Average age


Number of years of professional experience


International students

Career opportunities

The Master in Sports Management enables you to develop a professional career in any sports organization, sports club, or company connected to this sector.

With experts from different companies in the classroom, you will establish lasting professional relationships and increase your network of contacts. In addition, the professional careers service of the UPF Barcelona School of Management will help you improve your soft skills to face any selection process and to sharpen your personal skills with continuous workshops and coaching sessions, which will increase your professional opportunities.

  • Sports consultant for public and private organizations
  • Manager of Federations, Clubs, Leagues, and Associations
  • Manager in both public and private Sports Centres
  • Product marketing in sports companies
  • Organizer of sporting events of any kind
  • Representative of Athletes
  • Data analyst and specialist in digital marketing in sports

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

University graduates.

The academic management requires a letter of recommendation for the evaluation of the candidate (there is the possibility of sending two letters so that a greater academic and professional perspective of the candidate can be obtained). These letters must be signed or stamped by the person or institution that wrote them.

Those students who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must have at least a B2 level of Spanish (Common European Framework of Reference) accredited by a certified institution, as well as to pass fluently, where necessary, a personal interview with the academic director. In case of not showing fluency in oral comprehension, additional certifications or tests may be requested that allow the student to adequately follow the sessions.


How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1285.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education, or through collaboration agreements with financial entities.

Grants and discounts


Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

In addition, UPF Barcelona School of Management collaborates with various banks and financial entities which provide study loans on favorable terms. For more information you can contact any of the following links (in Spanish).

Note, however, that in order to benefit from these special conditions you must have a NIE if you are not a European Citizen. Therefore, UPF Barcelona School of Management strongly recommends international students to seek first for students loans at bank entities of their country of origin, or to search for funding opportunities through international entities.

The Agency for Management of University and Research Grants of Catalonia (AGAUR, in Spanish) also offers loans to university students with legal residence in Catalonia through the PREPOST program.

Application for admission
You are applying for admission to the program:
Master in Sports Management
Modality: Presencial
Language: Spanish
Price: 10850
Admission fee: 120
We will deduct this amount from the total registration fee if your application is accepted. If your application is rejected, we will reimburse you.

Master in Sports Management