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Online Master in Sports Management


Are you passionate about sports? Do you want to turn it into your profession? The Online Master's in Sports Management will equip you with all the practical skills necessary to become a sports management professional, and so meet the challenges of management of sports entities with ability, rigour, and vision.

  • Sports business
  • Management
  • Sports marketing

Next edition

Classes start: 16 March, 2022

Program ends: 31 January, 2023





ECTS credits



6700 €

Extraordinary call for grants until March 9th. Ask for more information

The Online Master's in Sports Management is the training you need to access or progress in a highly-topical and constantly growing professional field: that of professional sports management. The program will develop your decision-making abilities in a company, organization, multinational, club, or sports entity, providing a transversal and integrated vision of its management.

Considered the best training in its specialty at the national level by EDUNIVERSAL, you will have access to innovative, practical, and quality content that will prepare you to lead the challenges faced by sports companies: from managing clubs or sports facilities, to planning sports schools, camps, or professional training. You will learn to lead the technological change in the sector, and to manage the various business dynamics of sports marketing.

Offered in online and face-to-face modalities, the Online Master's in Sports Management will allow you to successfully apply sports management to any entity, institution, or company in the sports sector. In addition, you will be able to choose the specialization itineraries that best suit your profile, to specifically tailor your training to your interests and the professional opportunities you want to pursue.

As a student of the Online Master's in Sports Management, you will attend online studies with one week of in-person studies. During the face-to-face week, you will visit leading sports centres and organizations in the sector: so you can experience first-hand what the management and development of a sports company is like. In addition to advanced learning, the program offers you interesting opportunities to network with a wide variety of students from diverse backgrounds and training, as well as all the professors and professionals from the sports sector that you will find in the virtual classroom and in person.

You will develop your management and leadership skills and abilities guided by professors, who are prestigious professional experts in the field of sports organizations, and who know its specificities first-hand. Learning with the best will make you better. As a student, you will strengthen your profile and your career with a master's degree adapted to the demands of the highest-level sports organizations.

Program jointly offered with:

UPF Sports Lab

Program jointly offered with:

Why choose this program


Turn your passion into a great profession

Join together sport and management to obtain an exciting and growing profession. The Online Master's in Sports Management will allow you to choose between different itineraries, depending on the focus of your professional career: Marketing, eSports, and Sports Business Management.



Be an expert in sports management, with real professionals

Become a true expert in sports management and planning, with the training and experience of leading active professionals. Guided by these sports management experts you will learn about the latest trends, cases, and techniques in this constantly changing and growing market.


Sport needs leaders like you

The Master's degree will equip you with managerial and leadership skills so that you can develop a career in any type of company, organization, multinational, club, or sports entity.


Webinars for specialization

Master's students will have the opportunity to attend different specialization sessions, taught by sports professionals who experience new trends and innovations in the sector every day.

Who is it for?

The Online Master's in Sports Management is aimed at university graduates, professionals, and athletes who wish to expand skills - practical and theoretical - and orient their work activity and professional career towards the field of sports management and the management of sports entities, the organization of sporting events, and the planning of activities related to this field, both in clubs and in institutions.

Admission and enrolment


Due to its academic excellence and its updated and avant-garde content, and its orientation to sports organizations, the master is recognized by the Eduniversal ranking as the best master in Sports Management in Spain, and it is placed as the 11th best master in its field internationally.


As a student of the Online Master in Sports Management you must take all the compulsory subjects, in addition to choosing 2 itineraries and 2 of the optional subjects.

You will also have to carry out a Master's Final Project that will consist of an improvement plan for an existing business model in the sports sector, a Business Plan, or market research linked to the sports industry.

Compulsory Subjects

Sport, economy, and society
Strategic environment of the sports industry
Strategic and operational marketing
Finance and accounting in sport
Sports Law

Itinerary 1: Sports Marketing

Market research
Digital Marketing
Communication in sport
Brand Management: sports sponsorship
Representation of athletes
Business Simulator

Itinerary 2: Management of Sports Companies

Management of sporting events
Management of sports facilities and equipment
Organization and competition models
Human resources management
Technology and Sports
Business Simulator

Itinerary 3: Innovation and Technology in Sports

Technology and sport
Digital marketing
Entrepreneurship and business creation
Innovation and creativity
Business Intelligence

Elective Subjects

Management and Communication Skills
Quality management
Itinerary subjects
Finanzas en el deporte profesional
Economía del deporte

Master's Final Project

Master's Final Project

The master's project is an applied research work linked to the management of sports entities, in which the participants use the skills learned and their know how to use the instruments and methods for the identification and resolution of problems that will have been dealt with in the course. This is a  project that has the support of a mentor specialized in the management of sports entities.

Note on elective courses

Elective courses will be offered if a minimum number of students are enrolled. The final offer for each academic year may be adapted according to academic planning.

Complementary activities

BSM Inside is a transversal and interdisciplinary module, common to all master's and postgraduate degrees at UPF Barcelona School of Management, which has been conceived to work on a set of key competencies for professional development in conjunction with the real needs of today's organizations.

This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities.

All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way.

International mobility

The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.

Qualification obtained

Once you have passed the program, you will obtain an electronic degree (e-Título) for the Master in Sports Management  issued by the Pompeu Fabra University


The e-Título is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.


The professors of the Online Master's in Sports Management are top-level professionals in the field of sports management. Connected with the sector of sports entities, they will offer you the professional knowledge necessary to train you in this growing sector with its multiple job opportunities. With them you will actively live the strategic planning of sports entities, deploying the latest innovations and highlighting the necessary skills to responsibly and professionally lead and manage all kinds of institutions and companies related to sports.

Academic directors

Xavier Moya Illa

Teaching Assistant UPF-BSM
Program Academic Director

Oscar Elvira Benito

Senior Lecturer UPF-BSM
Program Academic Director


Xavier Moya Illa

Teaching Assistant UPF-BSM
Program Academic Director

Christopher Tulloch

Lecturer UPF

Carles Murillo Fort

Academic Councellor UPF-BSM

Antoni Rubí Puig

Associate Professor UPF


At UPF Barcelona School of Management we are committed to a flexible and dynamic online model, the objective of which is to place the student at the centre of the process and for you to be the owner of the development of your learning.

To facilitate day-to-day management and the achievement of academic goals, you will have 24/7 access to the virtual environment so that you can organize your study and work on your credits without schedules and at your own pace.

In this way, you will acquire instrumental and aptitude skills combining training with your work and personal life, making the most of the time you have for it and making the most of your experience with our teachers linked to the sports environment.


Interactive teaching materials

Various materials and formats will make your experience as a student more motivating: videos, case studies, content maps, and downloadable resources. Designed and updated periodically by professionals and experts in the field, they provide you with the latest knowledge, skills, and tools to take your career to the level demanded by current organizations.


Active and collaborative learning

Participation and discussion with your classmates and teachers are essential to the collaborative learning and education process. We will provide you with various tools such as the Discussion Forum, where you can show your experience, propose new discussion topics, comment and respond to proposals presented by the teacher or to interesting comments related to the subject of your degree.


Streaming sessions with experts

Through videoconference sessions with expert teachers or special guests, you will be able to ask questions, discuss your learning and credits or connect in real time as if you were all in the same place. To ensure the flexibility of the training, in our degrees we record the sessions so that you can consult them if you have not been able to connect.


Personalized support

You will have the support of the expert tutor, who will guide you through each didactic or practical unit, the help of the coordinator and the program manager in the delivery of activities, qualifications, management of procedures or access to services, and the guidance of the career advisor for the improvement of your personal brand and the search for professional opportunities in different organizations.



Throughout the program, you will develop your final project and, for this, you will be assigned an expert mentor on the subject of sports management, who will be in charge of advising you and supervising its development until the presentation and final defence in which you will show all the experience gained during the degree.


The learning process is characterized by its flexibility, since, in the virtual learning environment, the structure of the school calendar and the diversity of multimedia resources which are made available to the student allows them to acquire knowledge in a self-regulated manner.

The support of the teaching staff and interaction with classmates is carried out by making use of a wide variety of communication channels that facilitate proximity and didactic dialogue. 


Professional Future

The Online Master's in Sports Management will allow you to develop all the necessary skills to professionally live your passion for sport and turn it into a successful career.

The Master's is structured from the generic to the specific: first you will obtain solid general knowledge of sports management that will allow you to master the strategies of any company, sports organization, business, or sports club. Thanks to the different itineraries that we offer within the Online Master's in Sports Management, you will be able to specialize in Marketing, Management, or Innovation and Technology . This way you will be able to fully adjust your professional profile to your expectations and specific needs.


Student profile

In the classroom you will find national and international students from different backgrounds and professions who want to enter the sports management sector or who want to improve their professional profile within this field. This diversity is what gives a differential value and enriches the Online Master's in Sports Management since the knowledge, vision, and experiences of your colleagues will also help you to grow. This multiplicity of student profiles will allow you to connect with various professional realities and network in interesting ways.


Average age


Years of professional experience


International students

Career opportunities

The Online Master's in Sports Management offers you innovative and high-quality training, with which you will acquire all the abilities and practical skills that will enable you to develop a professional career in any sports organization, sports club, or company connected to this sector.

With experts from different companies in the classroom, you will establish lasting professional relationships, and increase your network of contacts. In addition, the Professional Careers Service of the UPF Barcelona School of Management will help you improve your soft skills to face the challenges of any selection process, and sharpen your personal capabilities with continuous workshops and coaching sessions, which will increase your professional opportunities


  • Sports consultant for public and private organizations
  • Manager of Federations, Clubs, Leagues, and Associations
  • Manager in both public and private Sports Centres
  • Product marketing in sports companies
  • Organizer of sporting events of any kind
  • Representative of Athletes
  • Data analyst and specialist in digital marketing in sports


Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

University graduates.

The academic management requires a letter of recommendation for the evaluation of the candidate (there is the possibility of sending two letters so that a greater academic and professional perspective of the candidate can be obtained). These letters must be signed or stamped by the person or institution that wrote them.

Those students who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must have at least a B2 level of Spanish (Common European Framework of Reference) accredited by a certified institution, as well as to pass fluently, where necessary, a personal interview with the academic director. In case of not showing fluency in oral comprehension, additional certifications or tests may be requested that allow the student to adequately follow the sessions.

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1286.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education, or through collaboration agreements with financial entities.

Grants and discounts

Online Master in Sports Management