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Information session
Master in Sports Management
Date: Tuesday, July 23, 2024Time: 16:00hLocation: OnlineLanguage: Spanish
Find out all the details of the program from the academic managementSign up

Master in Sports Management

Máster en Gestión Deportiva.

Master in Sports Management

UPF-BSMMastersMaster in Sports Management

The Master in Sports Management is ranked number 11 in the Top 50 Master's in Sports Management in the world according to the Eduniversal ranking. This master's degree for international students will provide you with a transversal vision of the sports sector so that you can specialize in the areas most in demand within a market that is in constant growth and flux. 

Sports businessManagementSports marketing

Information session

Master in Sports Management

Find out all the details of the program from the academic management
Event detailsDate: Tuesday, July 23, 2024Time: 16:00hLocation: OnlineLanguage: Spanish
Sign up
Next edition
Classes start: September 2024
Duration10 months
ECTS credits60
Price13.000 €

The Master in Sports Management is the training that you need to take the step to work on your true passion: sport.  The quality of its contents is adapted to current trends, which will allow you to manage any department in clubs, federations, local companies, or multinational sports.

With this  master's degree, you will be able to successfully run and manage any sports entity, institution, or company. You will be able to choose optional subjects that best suit your profile, and adapt the training to your interests and the profession you wish to pursue.

With a program of visits to centres and institutions of reference in the sports sector, you will learn first-hand what the management of a sports company is like. It also offers you the opportunity to network with a wide variety of students of diverse geographic and academic origin, as well as all the sports professionals that you will find in the classroom.

The teachers of the master, active professionals in the sports industry, know its peculiarities first-hand and will help you develop your professional profile in sports organizations along with the capacity to manage sports companies and institutions, and understand the sports sector market. The Master in Sports Management will train you to be autonomous in the decision-making of an organization and to have a transversal vision of any sports multinational.

Considered by Eduniversal to be the best master's course in sports management at the national level, its contents are highly adapted to the constant changes that sport experiences in our society and how companies deal with them. Therefore, you can specialize, according to your professional aspirations, in sports marketing, sports events, business management, or technology innovations in sports.

The Master in Sports Management is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.

Program jointly offered with:UPF Sports Lab
Collaborators:UFEC Unió de Federacions Esportives de Catalunya
FCF Federació Catalana de Futbol
Real Federación Española de Patinaje

Why choose this program


Get access to a quality study plan

The face-to-face master is a program in the vanguard, but at the same time consolidated and of value for students, both academically and professionally, training students from more than 20 countries over its 15 courses. Accordingly, it is considered the best Master in Sports Management at the national level by the Eduniversal ranking.


Learn from specialist teachers

Prominent personalities from the world of sports management will regularly come into the classroom and provide you with a current vision of the trends in the sports industry.


From general to specific

You will start from general knowledge of sports management to more specific concepts (marketing, technology, and business) according to your professional aspirations in the sports industry.


Practical cases

Through the analysis and resolution of practical cases, you will face real situations that have occurred in the sports sector.


Take extracurricular internships

With the master in sports management you will have the possibility of putting into practice the knowledge acquired in the classroom in all kinds of companies in the sports industry, such as: sports events, sports companies, or sports law. Get unique and professionalizing experience.


Visits to companies and sports facilities

Throughout the course you will visit companies and sports facilities to see in a practical and real way how many contents of the program are applied in a sports organisation daily life.

Who is it for?

Aimed at university graduates, professionals, and athletes who wish to direct their professional activity towards the area of sports management and related sectors.


Best Master's in Sports Management in Spain and TOP20 worldwide according to the EdUniversal ranking.

The UPF Barcelona School of Management is the management school of the Universitat Pompeu Fabra (UPF), the 3rd best public university in Spain according to the Times Higher Education ranking. It is the best Spanish university, 10th in Europe, and in the Top 20 worldwide in its 2023 ranking of the best young universities.

UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.



In the Master in Sports Management you will have to take all the compulsory subjects, which cover the main areas belonging to the sports sector, as well as some specialised subjects related to marketing and communication in sport, management of sports entities and innovation and digital transformation of sport. In addition, you will have the possibility to complement the curriculum with the choice of 4 elective subjects.

You will also have to complete a group Final Master's Project that will consist on developing a business plan, the implementation of an improvement plan for an existing business or a research study applied to the sports sector.

Compulsory Subjects

Optional Subjects

Master's final project

The Master's Final Project consists of the presentation of a project or study in which the participants must apply the knowledge learned during the course and use instruments and methods to identify and solve problems. This is a group project that has the support of an expert mentor in sports management.

Note on elective courses

Elective courses will be offered if a minimum number of students are enrolled. The final offer for each academic year may be adapted according to academic planning.

Note on the Curriculum

The information contained in these pages is for information purposes only and may be subject to change in the adaptation of each academic year. The definitive guide will be available to students in the virtual space before the start of each subject.

Complementary activities

The Master in Sports Management also includes the possibility of participating in practical activities and activities for personal and professional growth such as:

  • Training Supplements: Initial preparation course for participants who need to take them depending on their previous training: Introduction to Economics, Analytic Tools, Accounting and Finance, and Introduction to Business.
  • UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.
  • International mobility: The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.

Qualification obtained

Once students have completed the course they will obtain the Màster Universitari en Gestió Esportiva - Máster Universitario en Gestión Deportiva, issued by the Pompeu Fabra University.

Issuance of official Master's Degrees: The amount stipulated in the DOGC (Official Gazette of the Government of Catalonia) must be paid for the rights to issue the degree. This rate varies annually and the rate in force at the time of application for the degree will be applied.


Connected with the sports world, the teachers of the Master in Sports Management will offer you the necessary knowledge to train you in this growing sector with many professional opportunities.

Academic directors


Collaborating faculty

  • Álex Armero
    Director of the Personnel Department of Duet Sports. 
    Graduate in Law from the University of Barcelona and Master in Human Resources from ESERP.
  • Josep Maria Bagudà Serenó
    Managing Director of Ávoris Bedbank.
    Master in Economics and Business Management from IESE.
  • Xavier Boixeda Creixell
    Co-Founder & CEO at Globick.
    Telecommunications Engineer from Ramon Llull University and PDD from IESE.
  • Anna Buira
    Executive and team coach.
    Graduate in Audiovisual Communication from the Universitat Autònoma de Barcelona.
  • Santi Cabrera
    Director at Solo Advertising.
    Degree in Information Sciences from the Universitat Autònoma de Barcelona.
  • Albert Camprubí
    Nike Digital Direct Manager.
    Graduate in Sports Sciences from Ramón Llull University and Master's in Sports Management from UPF-BSM.
  • Joan Carles Ros
    Director of the Business Intelligence & Analytics department at Euroleague.
    Master in Direct and Digital Marketing at UPF-BSM.
  • Aina Conca Ruzafa
    Director of Operations of Kaptiva Sports.
    Degree in Business Administration and Management from UPF and Master's Degree in Entrepreneurship and Innovation from UPF.
  • Óscar Durán
    Director of Sports Equipment for the Hospitalet de Llobregat City Council.
    Master in Public Management from the UAB, UPF, and UB.
  • Josep Maria Figueras Alcina
    Director of You First Sports in Barcelona.
    Degree in Business Administration and Management from ESADE and Master of Business Administration from ESADE.
  • Pablo Garcia-Manitz
    Co-Founder and CEO of bewolfish.
    Graduate in Business Administration from Staffordshire University.
  • Alberto Guevara
    Marketing and business development consultant. 
    Production Engineer from the Metropolitan University (Venezuela).
  • Marc Madruga
    Founder and technical director of bewolfish and reQsport.
    Doctor in Physical Education and Sports Sciences.
  • Xavier Moyano Vijuesca
    Manager at the Royal Spanish Skating Federation.
    MBA from EADA.
  • Albert Navas
    Director of the Barà Tennis Club.
    Master in Sports Business Management at ESERP Business School.
  • José Piñeiro
    Partner and lawyer at Casas & Lacambra.
    Doctor of Law at the Pompeu Fabra University.
  • Esteban Recolons
    Collaborator in the Finance Consulting restructuring area.
    Graduate in Economics from the University of Barcelona.
  • Isidre Rigau
    Director at Summa Sports.
    Degree in Architecture from the Vallès School of Architecture (Barcelona).
  • Jordi Soler
    CEO of the Professional League of Videogames.
    Graduate in Engineering and Telecommunications from the Ramon Llull University.
  • Oscar Ugaz
    Strategy director at Atomikal.
    Graduate in Information Sciences from the University of Lima and MBA from the Universidad del Pacífico.
  • Antoni Valls
    HUMAN SUCCES® Executive Development Consultant.
    Mercantile Professor (ADE) for the Escuela de Altos Estudios Mercantiles of the University of Barcelona.
  • Stephan Van Uijtregt
    Founder of Nuevola Sports Technology.
    Master in Industrial Engineering from the Eindhoven University of Technology.
  • Manel Vericat
    Solutions Specific Knowledge Leader Technology at Everis - an NTT Data Company.
    Telecommunications Engineer from the UPC.
  • Mariona Violan
    Co-director of the PAFES Program, Catalan Sports Council of the Generalitat of Catalonia.
    Specialist in Medicine for Physical Activity and Sports.
  • Federico Winer
    Consultant specialized in eSports and sports technology.
    Graduate in Journalism and Communication from TEA Institute and eMBA from EADA Business School.



The objective of the Master in Sports Management methodology is that the student can obtain practical tools that lead to the proper management of the departments that make up a sports entity. To do this, you will have professors responsible for training you in specific areas of the sports sector, areas related to marketing and communication, sports management and its areas of action and innovation in the sector and its digital transformation. This will make you a capable and prepared professional for the future professional challenges facing sports management.


Group Master's Final Project

The Master's Final Project is an applied research project in which it is intended that students use the knowledge learned and show they know how to use the instruments and methods for the identification and resolution of problems that will have been dealt with throughout the course. It is a group project that has the support of a mentor throughout the course.


Individualized support

You will have a mentor specialized in sports management according to the characteristics of your project. The mentor will help you identify teachers, projects, companies, sports entities, and reference activities with which to contrast and enrich your project.


Real cases

You will be able to put your knowledge to the test with professors who are also professionals in the sports management sector through the debate and development of practical and real cases that current sports companies and entities are going through.


Talks with industry professionals

Throughout the master's program, we invite sector professionals to share their experience and knowledge in sports management, showing their expertise in their areas of specialisation. This way you can learn about real challenges they have had to face and have references for your professional future.


Visits to Companies

To thrive in the real world of sports organizations, you have to have real vision. As such the Master in Sports Management gives you the option of visiting various sports companies where you can see first-hand what their internal and external management is like.


The program has a diverse methodology:

  • Participatory classes
  • Keynote presentations
  • Case studies
  • Teamwork
  • Role play
  • Business simulations
  • Business projects
  • Conferences
  • Visits to companies

Class attendance and active participation in the program are essential to fully take advantage of the training and a minimum attendance of 80% is essential to pass the program.


Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.

You will have:

  • Master's Final Project (TFM) or  Postgrad Final Project (TFP)
  • A personal mentor to monitor your final project (TFM or TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops

Professional Future

The Master in Sports Management will allow you to work on your passion: sport.

You will gain general knowledge of sports management that will allow you to master the strategies of any sports company and organization that is exclusively dedicated to sports business and clubs. Thanks to the different itineraries that we offer within the Master in Sports Management, you will be able to specialize in Marketing, Management, or Innovation and Technology. 


Student profile

The classroom is made up of national and international students from different backgrounds and professions who want to enter the professional sports sector or who want to improve their professional profile. This diversity is what gives a differential value to the master in sports management since you will be able to improve yourself with the knowledge, vision, and experiences of your colleagues.


Average age


Number of years of professional experience


International students

Career opportunities

The Master in Sports Management enables you to develop a professional career in any sports organization, sports club, or company connected to this sector.

With experts from different companies in the classroom, you will establish lasting professional relationships and increase your network of contacts. In addition, the professional careers service of the UPF Barcelona School of Management will help you improve your soft skills to face any selection process and to sharpen your personal skills with continuous workshops and coaching sessions, which will increase your professional opportunities.

  • Sports consultant for public and private organizations.
  • Manager of Federations, Clubs, Leagues, and Associations.
  • Manager in both public and private Sports Centres.
  • Product marketing in sports companies.
  • Organizer of sporting events of any kind.
  • Representative of Athletes.
  • Data analyst and specialist in digital marketing in sports.
  • Project manager and sports consultancy.
  • Responsible for strategy, marketing, sales, sponsorship, HR, legal, finance in sports equipment, products and/or services companies.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education, or through collaboration agreements with financial entities.

Merit Based Scholarship

Apply for our Merit Based Scholarship, awarded to those who prove they have talent and motivation.

Learn more

Grants and discounts

Alumni discounts

If you are a member of our alumni associations or of one of our partner universities, we offer you a series of applicable discounts on the amount of tuition for your program.

Learn more

UPF Employee Discounts

If you are a member or family member of an employee of the UPF group or belonged to the collaborating institutions of the UPF Barcelona School of Management, you can enjoy a series of applicable discounts on the tuition fees for your program.

Learn more

UPF Partner Latinoamerican Universities Discount

If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).

*Discount not compatible with other scholarships, discounts and reductions.

Learn more

External financial aid

A large number of external entities and institutions offer financial aid options to students who want to enrol on one of our master programs and postgraduate courses.


    Learn more


    Financing simulator

    You can choose how to finance your studies by consulting our simulator.

    Go to the simulator

    Collaborating entities

    In addition, we collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links. 

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