Master in Sports Management

The Master in Sports Management is ranked 13th in the Top 50 in Sports Management worldwide by the EdUniversal ranking. The master's degree will give you a transversal vision of the sports sector and the possibility of specializing in the most demanded areas of a market in constant growth and change. Its contents are adapted to current trends, which will allow you to manage any department in clubs, federations or local or multinational sports companies.

  • Sports Management
  • Sports business
Next edition
Classes start
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Program ends
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Monday,Tuesday, Wednesday, & Thursday -Morning group:from 09:00 to 13:30. -Afternoons group:from 17.30 to 21:00 *A minimum number of participants is required in each time group, and some electives will be taught on Friday

With a program of visits to centres and institutions of reference in the sports sector, you will learn first-hand what the management of a sports company is like. It also offers you the opportunity to network with a wide variety of students of diverse geographic and academic origin, as well as all the sports professionals that you will find in the classroom.

The teachers of the master, active professionals in the sports industry, know its peculiarities first-hand and will help you develop your professional profile in sports organizations along with the capacity to manage sports companies and institutions, and understand the sports sector market. The Master in Sports Management will train you to be autonomous in the decision-making of an organization and to have a transversal vision of any sports multinational.

Considered by Eduniversal to be the best master's course in sports management at the national level, its contents are highly adapted to the constant changes that sport experiences in our society and how companies deal with them. Therefore, you can specialize, according to your professional aspirations, in sports marketing, sports events, business management, or technology innovations in sports.

Con un programa de visitas a centros e instituciones de referencia en el sector deportivo, aprenderás de primera mano cómo es la gestión de una empresa deportiva. Te ofrece, además, la oportunidad de generar networking con una amplia variedad de estudiantes de procedencia geográfica y académica diversa, además de todos los profesionales del ámbito deportivo que encontrarás en el aula.

Los profesores del máster, profesionales en activo de la industria del deporte, conocen de primera mano sus peculiaridades, te ayudarán a desarrollar tu perfil profesional en organizaciones deportivas con capacidad para gestionar empresas e instituciones deportivas y entender el mercado del sector deportivo. El Máster en Gestión Deportiva te formará para que seas autónomo en la toma de decisiones de una organización y para tener una visión transversal de cualquier multinacional deportiva.

Considerado por EDUNIVERSAL el mejor máster en gestión deportiva a nivel nacional, sus contenidos están sumamente adaptados a los constantes cambios que experimenta el deporte en nuestra sociedad y a cómo las empresas se enfrentan a ellos. Por ello, podrás especializarte, según tus aspiraciones profesionales, en marketing deportivo, eventos deportivos, gestión de empresas o innovaciones de la tecnología en el deporte.

Why choose this program


Get access to a quality study plan

The face-to-face master is a program in the vanguard, but at the same time consolidated and of value for students, both academically and professionally, training students from more than 20 countries over its 15 courses. Accordingly, it is considered the best Master in Sports Management at the national level by the Eduniversal ranking.


Learn from specialist teachers

Prominent personalities from the world of sports management will regularly come into the classroom and provide you with a current vision of the trends in the sports industry.


From general to specific

You will start from general knowledge of sports management to more specific concepts (marketing, technology, and business) according to your professional aspirations in the sports industry.


Business Game

With the Business Game you can put into practice in a simulation, the strategic decisions of your company, exploring all the avenues of a sports project.


Take extracurricular internships

With the master in sports management you will have the possibility of putting into practice the knowledge acquired in the classroom in all kinds of companies in the sports industry, such as: sports events, sports companies, or sports law. Get unique and professionalizing experience.

Who is it for?

Aimed at university graduates, professionals, and athletes who wish to direct their professional activity towards the area of sports management and related sectors.

Admission and enrolment


On the face-to-face Master in Sports Management you must take all the compulsory subjects and choose 2 itineraries and 2 of the optional subjects of the master.

You will also have to carry out a group Master's Final Project that will consist of an improvement plan of an existing business model, a Business Plan or market research in the area of sports organizations.

Compulsory Subjects

Sport, economy, and society
Strategic environment of the sports industry
Strategic and operational marketing
Finance and accounting in sport
Sports Law

Itinerary 1: Sports Marketing

Market research
Digital marketing
Communication in sport
Brand management: sports sponsorship
Representation of athletes
Business Simulator

Itinerary 2: Management of Sports Companies

Sport Event Management
Management of sports facilities and equipment
Organization and competition models
Human resources management
Technology and Sports
Business Simulator

Itinerary 3: Innovation and Technology in Sports

Technology and Sports
Digital marketing
Entrepreneurship and business creation
Innovation and creativity
Business Intelligence

Optative subjects

Management and Communication Skills
Quality Management
Itinerary subjects

Master's Final Project

Master's Final Project

The project for the master's in sports management is an applied work of research in which it is intended that the participants use the knowledge learned and show they know how to use the instruments and methods for the identification and resolution of problems that will have been dealt with in the course. It is a group project supported by an expert mentor in sports management.

Complementary activities

BSM Inside is a transversal and interdisciplinary module, common to all master's and postgraduate degrees at UPF Barcelona School of Management, which has been conceived to work on a set of key competencies for professional development in conjunction with the real needs of today's organizations.

This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities.

All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way.

Qualification obtained

Once you have passed the program, you will be awarded the degree of Máster en Gestión Deportiva, issued by Pompeu Fabra University.

Nota: Elective courses will be carried out in case of reaching a minimum number of enrolled students. The final offer for each academic year may be adapted depending on the academic planning. 


  • Josep Maria Bagudà  
    Managing Director of .voris Bedbank.
    Director-General of SEHRS-Hotels.
    Master of Economics and Business Management for IESE.
  • Xavier Boixeda 
    Engineer in telecommunications at Ram In Lull University and PDD for IESE.
    Responsible for development projects of FC Barcelona sports facilities.
  • Santiago Cabrera
    Director in Sol Advertising.
    Graduated in Information Sciences from the Autonomous University of Barcelona.
  • Albert Camprubí
    Graduated in CAFE from Ram Bn Lull-Blanquerna University.
    Master in Management and Sport Management by the UPF Barcelona School of Management.
    NIKE Retail Brand presentation Specialist.
  • Aina Conca Ruzafa
    Operations director of Kaptiva Sports.
    Licensed to Administration and Business Management by the UPF.
    Master in Sprenel and Innovation for the UPF.
  • Oscar Durán
    Director of Sports Equipment of the L’Hospitalet de Llobregat Town Hall.
    Master in Public Management for UAB, UPF and UB.
  • Josep Maria Figueras Alcina
    Director of You First and Manager of Ona Carbonell.
    Graduated in Management and Business Management for ESADE.
    Master of Business Administration for ESADE.
  • Xavier Moyano 
    He was a manager of the Royal Spanish Federation of Patinage.
    MBA for EADA.
  • Albert Navas
    Attached to the direction of the EUSES University School of Health and Sport.
    Master of Sport Business Management at ESERP Business School.
  • Esteban Recolons
    Supporter in the area of restructuring of Finance Consulting.
    Graduated in Economic Sciences from the University of Barcelona.
  • Isidre Rigau
    Director at Summa Sports.
    Graduated in Architecture from the Escola d'Architecture del Vallés (Barcelona).
  • Plácido Rodriguez
    He was also President of Sporting de Gijon.
    Doctor in Business Economy from the University of Oviedo.
    Professor at the University of Oviedo.
  • Pau Serracanta
    Director-General Dorna Sports.
    Master of Sport and Communication from the Autonomous University of Barcelona.
  • Pere Solanellas
    CEO de WUICS Founder
    Master in Economic Management of Sporting Entities at the University of Barcelona.
  • Antoni Valls
    Consultant on Direct Development of HUMAN JUICEs ..
    He is Professor Mercantile (ADE) at the School of High Mercantile Studies at the University of Barcelona.
  • Manuel Vericat Vericat
    Telecommunications engineer currently Solutions Specific Knowledge Leader Technology in Everis - an NTT Data Company.
    Technical consultant and technology-based entrepreneur consultant
    Professor of the Master of International Business at the UPF BSM.  
  • Mariona Violan
    She is the co-director of the Programa PAPES, the Catalan Council of Sport, Generalitat de Catalunya.
    He is a specialist in medicine of the Physical Activity and Sport.
  • Federico Winer
    He is a director of business development in Europe and responsible for the strategy of sales of the region's STATS for sporting content.


The aim of the methodology of the master in sports management is that the student obtains practical tools that guide them to the correct management of the departments that make up a sports company. As such you will have teachers who will be in charge of training you in specific areas of the sector, such as event organization or sports law, to convert you into a capable professional prepared for the future professional challenges that sports management faces.

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Group Master's Final Project

The Master's Final Project is an applied research project in which it is intended that students use the knowledge learned and show they know how to use the instruments and methods for the identification and resolution of problems that will have been dealt with throughout the course. It is a group project that has the support of a mentor throughout the course.


Individualized support

You will have a mentor specialized in sports management according to the characteristics of your project. The mentor will help you identify teachers, projects, companies, sports entities, and reference activities with which to contrast and enrich your project.


Real cases

You will be able to put your knowledge to the test with professors who are also professionals in the sports management sector through the debate and development of practical and real cases that current sports companies and entities are going through.


Business Game

Together with your colleagues of different nationalities and professional backgrounds, you will also have the opportunity to participate in a simulation of strategic decisions to improve your managerial skills in sports management.


Visits to Companies

To thrive in the real world of sports organizations, you have to have real vision. As such the Master in Sports Management gives you the option of visiting various sports companies where you can see first-hand what their internal and external management is like.


The program has a diverse methodology:

  • Participatory classes
  • Keynote presentations
  • Case studies
  • Teamwork
  • Role play
  • Business simulations
  • Business projects
  • Conferences
  • Visits to companies

Class attendance and active participation in the program are essential to fully take advantage of the training and a minimum attendance of 80% is essential to pass the program.


Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.

You will have:

  • Master's or postgraduate work to learn by doing
  • A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops

Professional Future

The Master in Sports Management will allow you to work on your passion: sport.

You will start from a general knowledge of sports management that will allow you to master the strategies of any sports company and organization dedicated exclusively to sports business and clubs to specialization in specific areas thanks to the different itineraries that we offer within the Master in Sports Management: Marketing, Management and New Technologies.

Student profile

The classroom is made up of national and international students from different backgrounds and professions who want to enter the professional sports sector or who want to improve their professional profile. This diversity is what gives a differential value to the master in sports management since you will be able to improve yourself with the knowledge, vision, and experiences of your colleagues.


Average age


Number of years of professional experience


International students

Career opportunities

The Master in Sports Management enables you to develop a professional career in any sports organization, sports club, or company connected to this sector.

With experts from different companies in the classroom, you will establish lasting professional relationships and increase your network of contacts. In addition, the professional careers service of the UPF Barcelona School of Management will help you improve your soft skills to face any selection process and to sharpen your personal skills with continuous workshops and coaching sessions, which will increase your professional opportunities.

  • Sports consultant for public and private organizations
  • Manager of Federations, Clubs, Leagues, and Associations
  • Manager in both public and private Sports Centres
  • Product marketing in sports companies
  • Organizer of sporting events of any kind
  • Representative of Athletes
  • Specialist in new sports technologies

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

University graduates.

The academic management requires a letter of recommendation for the evaluation of the candidate (there is the possibility of sending two letters so that a greater academic and professional perspective of the candidate can be obtained). These letters must be signed or stamped by the person or institution that wrote them.

Those students who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must have at least a B2 level of Spanish (Common European Framework of Reference) accredited by a certified institution, as well as to pass fluently, where necessary, a personal interview with the academic director. In case of not showing fluency in oral comprehension, additional certifications or tests may be requested that allow the student to adequately follow the sessions.


How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is .
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education, or through collaboration agreements with financial entities.

Talent Scholarship

Apply for one of our Talent Scholarships, specifically awarded to master students who can demonstrate an exceptional academic, professional or personal trajectory.

Partner Talent Scholarship

If you are a graduated from one of the UPF Barcelona School of Management partner universities you can apply to the Partner Universities Scholarships.

Social Value Scholarships

UPF Barcelona School of Management, for this next academic year, and aiming at the commitment for social welfare, offers the Social Value Scholarships with the objective of supporting and favoring the groups that the School considers a priority. Enter and consult the details.


Apply for one of our UPF-BSM Scholarships, awarded specifically to Pompeu Fabra University students with a good academic record.

Grants and discounts

Alumni discounts

If you are a member of our alumni associations or of one of our partner universities, we offer you a series of applicable discounts on the amount of tuition for your program.

UPF Employee Discounts

If you are a member or family member of an employee of the UPF group or belonged to the collaborating institutions of the UPF Barcelona School of Management, you can enjoy a series of applicable discounts on the tuition fees for your program.

UPF Partner Latinoamerican Universities Discount

If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).


Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

In addition, UPF Barcelona School of Management collaborates with various banks and financial entities which provide study loans on favorable terms. For more information you can contact any of the following links (in Spanish).

Note, however, that in order to benefit from these special conditions you must have a NIE if you are not a European Citizen. Therefore, UPF Barcelona School of Management strongly recommends international students to seek first for students loans at bank entities of their country of origin, or to search for funding opportunities through international entities.

The Agency for Management of University and Research Grants of Catalonia (AGAUR, in Spanish) also offers loans to university students with legal residence in Catalonia through the PREPOST program.

Master in Sports Management