Corporate communication represents a pillar of organizations, with a transversal role that affects corporate identity, stories, reputation, and people. The Master in Corporate and Strategic Communication prepares people who have to manage and lead communication strategies in an exciting and constantly changing environment.
The Master in Corporate and Strategic Communication prepares people who are going to lead and manage the communication of all types of organizations, from the inside, as members of the organization, or from the outside, in an agency or communication consultancy.
During the course you will learn to develop communication strategies for all types of organizations and to turn them into a communication plan ready to apply in a real environment. You will boost your knowledge of the different areas of communication management: internal, digital, media, crisis management, public relations, branding, or social and ethical responsibility. You will explore the possibilities offered by different tools, platforms, and technologies. You will see your leadership, story building, event organization, interpersonal, professional, or media communication skills grow, as well as making impactful public presentations.
All this with a practical and participatory methodology, under the guidance of teachers and communication professionals with great experience, and with the collaboration of different companies and institutions that will allow participants to work on real management and communication challenges.
The Master in Corporate and Strategic Communication is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.
The Master in Corporate and Strategic Communication was taught for the first time in 1997. Throughout these years it has trained hundreds of professionals from around the world, continuously adapting to the evolution of the profession and the needs of the market.
It has a teaching staff made up of professionals who are, in turn, experienced teachers and who share their day-to-day knowledge and valuable reflections, the result of many years of practice.
The master has the collaboration of directors of corporate communication of prominent companies that allow participants to develop their project based on real communication challenges.
The long history of the master's allows us to have a consolidated program of professional internships in companies for those profiles who wish to gain experience.
Study at a school accredited by EQUIS, an international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country.
The Master in Corporate and Strategic Communication is aimed at university graduates of any speciality.
For people who are starting their professional career or who want to reorient it towards this area, the master's offers a path for specialization, and expansion of knowledge and skills of great utility to join the world of corporate communication.
For professionals from institutions or companies, the program is a key opportunity to update skills and systematize the acquired experience that will place them at an optimal point to boost their career.
The Master in Corporate and Strategic Communication is structured into two large modules and a Master's Final Project that is developed throughout the course. Module 1 focuses on Corporate Communication, develops essential communication skills, and has its common thread in the communication plan. This module corresponds to the Postgraduate in Corporate Communication. Module 2 focuses on Strategic Communication and adds strategic competencies and managerial skills, with an eye toward long-term professional development and strategic decision-making.
The Master in Corporate and Strategic Communication also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
Once you have passed the program, you will obtain an electronic degree (e-Título) for Master de Formación Permanente en Comunicación Corporativa y Estratégica issued by the Pompeu Fabra University.
The e-Título is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.
The Master in Corporate and Strategic Communication is a professionalizing master's degree. It has a teaching staff made up of professionals who are, in turn, experienced teachers who share their knowledge and valuable reflections, the result of many years of practice.
The Master in Corporate and Strategic Communication has an eminently practical approach and is aimed at promoting active learning.
The teachers are active professionals with extensive teaching experience that guarantees a high level of teaching. It also has, on an occasional basis, guests and experts who will provide you with complementary views from different fields and sectors.
During the course the exposition is combined with case methods, presentations made by students, role plays, and workshops.
You will learn under the guidance of a teaching staff made up of active professionals with extensive professional and teaching experience.
The program combines lectures with real and current practical cases, workshops, and role-playing sessions.
The program has the collaboration of directors of communication of companies that allow participants to act as communication consultants through their Master's Final Project projects.
Through the project, participants will have to solve current, real and complex communication challenges, which they will later present to the directors of communication and other professors of the program.
Companies and institutions such as Nissan, Bayer, Agència de Salut Pública de Catalunya, Balearia, Cuatrecasas Advocats, BASF, Sanofi, SEAT, FC Barcelona, Col·legi d'Arquitectes de Catalunya, Grup Lavínia, Universitat Oberta de Catalunya, RACC, Mercabarna, Uriach, the Blood and Tissue Bank, the Barcelona Bar Association, the Liceu Theatre, Unilever, Nestlé, Banc Sabadell, the Sagrada Família and Caprabo, among others have contributed challenges for the Final Master's Thesis.
Each student is assigned a mentor who will act as a guide for their project and challenge the student's thinking and ideas.
The Master's Final Project and its defence before a committee is one of the pillars of the program's evaluation system. The assignments and activities (individual or team) that are commissioned in the different subjects, multiple choice exams, and class attendance are also used.
The On-Campus&Live methodology allows you to follow the program in person and also remotely.
In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.
Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.
You will have:
The Master in Corporate and Strategic Communication brings together participants from all over the world who want to project or boost their professional career towards the field of corporate communication, corporate identity, social responsibility, business communication, event organization, etc.
Training with a clear practical and professional orientation will provide you with the necessary tools to develop quality work in the field of business communication.
The master brings together students with degrees mainly in Communication, Journalism, Advertising, Marketing, and Public Relations. However, it is open to multiple studies and there are also students from Law, Political Science, Philology, and Business Administration, among others.
The master has an international reputation and welcomes participants from more than 12 countries.
Average number of years of professional experience
The Master in Corporate and Strategic Communication will provide you with the necessary knowledge to develop your professional career in the field of corporate communication, either in the communication department of a company or in institutions, agencies and communication consultancies.
The master's degree includes extracurricular internships.
The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.
If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).
*Discount not compatible with other scholarships, discounts and reductions.
You can choose how to finance your studies by consulting our simulator.
In addition, we collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links.CaixaBankBBVACaixa d'EnginyersAGAUR