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About UPF-BSM

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Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

<ul><li>The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.</li>
	<li>You will be notified of the admission decision in writing.</li>
</ul>

Admission

<ul><li>Registration must be paid within a 15 days after the admission.</li>
	<li>Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
	<ul><li>Stamped and/or authenticated photocopy of your university degree.</li>
	</ul></li>
	<li>If you have a foreign degree you may need to submit additional documents.</li>
	<li>Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place</li>
	<li>If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1058.</li>
	<li>The remaining tuition fees must be paid 2 weeks before the start of the course.</li>
</ul>

Enrolment

Application for admission

Applications for admission will be evaluated when you complete the following steps:

<ul><li>Complete the online admission form.</li>
	<li>Pay the €120 admission fee. This amount will be returned if you are not admitted.</li>
	<li>Send the following documents through the online platform e-registrar:
	<ul><li><a href="https://www.bsm.upf.edu/documents/admission-letter-video-upf-bsm-en.pdf" target="_blank">Presentation letter or video</a></li>
		<li>CV</li>
		<li>Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)</li>
		<li>Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)</li>
		<li>Scanned copy of ID Card or Passport</li>
		<li>Passport-size photo (jpg format)</li>
	</ul></li>
</ul>Additional documents may be requested in certain cases. 
Application rounds are subject to the number of places available on the program.

Complete your application within the next admission rounds:

The Master in Corporate and Strategic Communication is structured into two large modules and a Master's Final Project that is developed throughout the course.

Module 1 focuses on Corporate Communication, develops essential communication skills, and has its common thread in the communication plan. This module corresponds to the Postgraduate in Corporate Communication.

Module 2 focuses on Strategic Communication and adds strategic competencies and managerial skills, with an eye toward long-term professional development and strategic decision-making.

Marketing and research techniques

Communication plan

Strategy and content creation

Internal communication

Crisis communication

Digital strategies and tools

Social and ethical commitment

Events and protocol

Impactful public presentations

Module 1: Corporate Communication

Communication management

Brand strategy and corporate identity

Strategic management

Marketing, reputation, and digital identity

Interpersonal, professional, and media communication

Creativity, storytelling, and construction of the story

Leadership and culture of change

Master's Final Project

Module 2: Strategic Communication

The information contained in these pages is for information purposes only and may be subject to change in the adaptation of each academic year. The definitive guide will be available to students in the virtual space before the start of each subject.

Note on the Curriculum

<ul><li>Neus Arqués 
	Writer and analyst specialized in visibility management and personal branding. Degree in Political Science and Diploma in Translation from the Autonomous University of Barcelona. Master of Arts in International Affairs from Johns Hopkins University. She is the author of several titles including communication manuals and works of fiction.</li>
	<li>Daniel Ayuso 
	Partner and creative director at Clase BCN Comunicació. Bachelor of Arts in Design from the Winchester School of Arts at Southampton University. Professor at Elisava. Former president of the ADG at FAD.</li>
	<li>Belén Badia 
	Chief People &amp; Culture Officer at Uriach, with responsibility for the global management of People, Communication and IT. 
	Degree in Psychology from the University of Barcelona. Master in European Training at the Polytechnic University of Catalonia, Executive in People Management at ESADE and PDG at IESE, ESADE-CEOE Senior Management Program for Women.</li>
	<li>Josep Maria Brugués 
	Consultant specialized in corporate and crisis communications. He holds a degree in Information Sciences from the Universidad Autónoma de Barcelona and a postgraduate degree in Public Relations from the University of Washington at Seattle (USA). He has been Director of Communication at Roche Diagnostics, University of Girona, Blanquerna Communication Faculty, BBDO Group and Port Aventura.</li>
	<li>Santiago Cabrera 
	Founder and CEO of Solo Advertising. 
	Degree in Information Sciences from the Universidad Autónoma de Barcelona. Master in Marketing from ESADE (1988).</li>
	<li>Joan Còdol 
	General Manager of Projects and Events at Grupo Focus.</li>
	<li>Anna Diloy 
	Director of Tinkle Consultants Barcelona. Degree in Journalism from Pompeu Fabra University.</li>
	<li>Carles Fabró 
	Responsible for the Palau de Pedralbes in Barcelona of the Generalitat de Catalunya. Former Head of the Office of External Relations and Protocol of the Office of the President of the Generalitat de Catalunya.</li>
	<li>Ariel Guersenzvaig 
	Independent consultant. PhD in Design Theory from the School of Management and Law at Southampton University. Head of the Graphic and Interactive Design Area at Elisava School of Design and Engineering. Director of the Master in Design and Project Management for Internet at Elisava.</li>
	<li>Samanta Júdez 
	General Manager DDB Barcelona. 
	Degree in Advertising from the Autonomous University of Barcelona. Professor of Communication at the University of Barcelona. Former head of Advertising Research at Ipsos. Master in Internet Business and PDG by IESE.</li>
	<li>Aurora Masip 
	Journalist and communications consultant. 
	Degree in Journalism from Pompeu Fabra University. Former Director of Communications at the Blood and Tissue Bank. Former spokesperson for the Government of the Generalitat de Catalunya.</li>
	<li>Jordi Mateu 
	Founding partner and CEO of Summa. Degree in Business Administration and MBA from ESADE and degree in Services &amp; Cultural Industries Management from IESE.</li>
	<li>Mich Micenmacher 
	Communication consultant and professor at Elisava.</li>
	<li>Ana Palencia 
	Director of Communication and Sustainability at Unilever.</li>
	<li>Ferran Pastor 
	Public relations manager of Futbol Club Barcelona.</li>
	<li>Eva Pedrol 
	Senior Director at LLYC Barcelona, where she leads the area of Corporate Communication and Crisis and Risks. 
	Master in Communication Management from UPF-Barcelona School of Management. She has worked at the EFE news agency and at the UNICEF Regional Office for Latin America and the Caribbean.</li>
	<li>Víctor Puig 
	Founder and director of the online marketing and communications agency Zinkdo Digital and Vice President of Consultancy &amp; Content Services at Adsmurai. 
	He holds a degree in Information Sciences from the Universidad Autónoma de Barcelona and a European Master in Interactive Communication, Telecommunications and Multimedia from the same university.</li>
	<li>Ferran Ramon-Cortés 
	Director of the 5 Fars Institute of Communication. MBA from ESADE. Specialist in interpersonal communication and writer.</li>
	<li>Genís Roca 
	Expert in digital transformation in organizations, digital strategy and environmental analysis. Archaeologist specialized in Lower Paleolithic and MBA from ESADE. Director of the Postgraduate in Digital Transformation of Organizations at UPF-Barcelona School of Management. He has been general director of Infonomia and, previously, he was in charge of the internet area of the Universidad Oberta de Cataluña.</li>
	<li>Núria Rodríguez 
	Head of the Office of External Relations and Protocol of the Department of Economy and Finance of the Generalitat de Catalunya. Graduate in Advertising and Public Relations from Pompeu Fabra University, Master in Digital Communication and New Technologies from Abat Oliba CEU University, Master in Cultural Management from the Open University of Catalonia and Master in Protocol, Institutional Relations and Strategic Management of Events from Ramon Llull University.</li>
	<li>Ramon Rovira  
	Assistant to the President and Director of Institutional Relations of Grupo Godó. Journalist in different media (radio, press and television). Former correspondent for Televisión de Cataluña in the United States and director of news services and presenter.</li>
	<li>Anna Sánchez 
	Director of the brand's area in Atrevia. Bachelor in Information Sciences from the University of Barcelona.</li>
	<li>Anna Teixidó 
	Head of the Office of External Relations and Protocol of the Office of the President of the Generalitat de Catalunya.</li>
	<li>Raymond Torrents 
	Founder and CEO of Torrents &amp; Friends.</li>
	<li>Pilar Yépez 
	Partner and executive creative director at ÚbicaBelow, an agency specializing in digital marketing and communication. Degree in Advertising and Public Relations from the University of Seville. Professor at ICEMD.</li>
</ul>

Collaborating faculty

The Master in Corporate and Strategic Communication is a professionalizing master's degree. It has a teaching staff made up of professionals who are, in turn, experienced teachers who share their knowledge and valuable reflections, the result of many years of practice.

<ul><li>Communication and Strategy Department</li>
	<li>Public/External Relations Department</li>
	<li>Institutional Relations Department</li>
	<li>Internal Communication Department</li>
	<li>Head of Communication and Strategic Projects</li>
	<li>Head of Press Office/Relations with the Media</li>
	<li>Head of digital projects</li>
	<li>Community Manager</li>
</ul>

The Master in Corporate and Strategic Communication will provide you with the necessary knowledge to develop your professional career in the field of corporate communication, either in the communication department of a company or in institutions, agencies and communication consultancies.

The master's degree includes extracurricular internships.

The Master in Corporate and Strategic Communication brings together participants from all over the world who want to project or boost their professional career towards the field of corporate communication, corporate identity, social responsibility, business communication, event organization, etc. 
Training with a clear practical and professional orientation will provide you with the necessary tools to develop quality work in the field of business communication.

Average number of years of professional experience

The master brings together students with degrees mainly in Communication, Journalism, Advertising, Marketing, and Public Relations. However, it is open to multiple studies and there are also students from Law, Political Science, Philology, and Business Administration, among others. 
The master has an international reputation and welcomes participants from more than 12 countries.

The Master in Corporate and Strategic Communication has an eminently practical approach and is aimed at promoting active learning. 
The teachers are active professionals with extensive teaching experience that guarantees a high level of teaching. It also has, on an occasional basis, guests and experts who will provide you with complementary views from different fields and sectors. 
During the course the exposition is combined with case methods, presentations made by students, role plays, and workshops.

<a href="https://www.youtube.com/watch?v=sSQBtj8dLmQ" target="_blank">Show video</a>

<a href="https://www.youtube.com/watch?v=iRI43RvfBHw" target="_blank">Show video</a>

100% professionalizing

Practical and participatory methodology

Project based on real communication challenges

Collaborating companies on the Master's Final Project

Project mentoring

Master in Corporate and Strategic Communication

Máster en Comunicación Corporativa y Estratégica

The Master in Corporate and Strategic Communication prepares people who are going to lead and manage the communication of all types of organizations, from the inside, as members of the organization, or from the outside, in an agency or communication consultancy.

The Master in Corporate and Strategic Communication was taught for the first time in 1997. Throughout these years it has trained hundreds of professionals from around the world, continuously adapting to the evolution of the profession and the needs of the market.

Consolidated path

It has a teaching staff made up of professionals who are, in turn, experienced teachers and who share their day-to-day knowledge and valuable reflections, the result of many years of practice.

100% professionalizing program

The master has the collaboration of directors of corporate communication of prominent companies that allow participants to develop their project based on real communication challenges.

The long history of the master's allows us to have a consolidated program of professional internships in companies for those profiles who wish to gain experience.

Professional internship program

Study at a school accredited by EQUIS, an international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country.

International recognition 

During the course you will learn to develop communication strategies for all types of organizations and to turn them into a communication plan ready to apply in a real environment. You will boost your knowledge of the different areas of communication management: internal, digital, media, crisis management, public relations, branding, or social and ethical responsibility. You will explore the possibilities offered by different tools, platforms, and technologies. You will see your leadership, story building, event organization, interpersonal, professional, or media communication skills grow, as well as making impactful public presentations. 
All this with a practical and participatory methodology, under the guidance of teachers and communication professionals with great experience, and with the collaboration of different companies and institutions that will allow participants to work on real management and communication challenges.

The Master in Corporate and Strategic Communication is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.

Corporate communication represents a pillar of organizations, with a transversal role that affects corporate identity, stories, reputation, and people. The Master in Corporate and Strategic Communication prepares people who have to manage and lead communication strategies in an exciting and constantly changing environment.

If you are a member of our alumni associations or of one of our partner universities, we offer you a series of applicable discounts on the amount of tuition for your program.

Alumni discounts 

If you are a member or family member of an employee of the UPF group or belonged to the collaborating institutions of the UPF Barcelona School of Management, you can enjoy a series of applicable discounts on the tuition fees for your program.

UPF Employee Discounts

If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).

*Discount not compatible with other scholarships, discounts and reductions.

UPF Partner Latinoamerican Universities Discount

Apply for our Merit Based Scholarship, awarded to those who prove they have talent and motivation.

Merit Based Scholarship

In addition, we collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links.&nbsp;

You can choose how to finance your studies by consulting our simulator.

CaixaBank

BBVA

Caixa d'Enginyers

AGAUR

Go to the simulator

The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Complete the application form