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Mercè Roca Puigvert

Mercè Roca Puigvert

Associate Professor UPF
Academic Director, Business & Management Strategy

Mercè Roca Puigvert is a Doctor in Management from Leeds University Business School, Master in Economics and Business from Universitat Pompeu Fabra. She is the Academic Director of the Master of Science in International Business at UPF Barcelona School of Management.

Mercè is an Associate Professor at Escola Superior de Comerç Internacional, affiliated to Universitat Pompeu Fabra. She has published several articles in prestigious academic journals and editorials and has participated in numerous consulting projects for companies and public institutions related to international business and market research.

His research areas are the application of qualitative and quantitative market research techniques in the...

  • Business & Management Strategy
  • Doctor, Social and Legal Sciences, Economics, management and health sciences
  • Master Of Science, Social and Legal Sciences, Economics, management and health sciences
  • Graduate, Social and Legal Sciences, Business Administration and Management
  • Graduate, Social and Legal Sciences, Economics, management and health sciences

Director

  • Master of Science in International Business
  • Master of Science in International Business

Professor

  • Master of Science in International Business
  • Master of Science in Sustainability Management
  • Master of Science in International Business
  • Academic Director, Business & Management Strategy - UPF Barcelona School of Management

Actividad Investigadora y transferencia

  • ROCA PUIGVERT, M. (2022). Evaluating the implementation of a packaging Deposit and Refund System in Catalonia. Two surveys on citizenship's expected behaviour. Science of the Total Environment.
  • ROCA PUIGVERT, M., AYUSO, S., BALA GALA, A., COLOMÉ, R., FULLANA-I-PALMER, P. (2022). Evaluating the implementation of a packaging Deposit and Refund System in Catalonia. Two surveys on citizenship's expected behaviour. Science of the Total Environment.
  • ROCA PUIGVERT, M. (2022). An analysis of the environmental and circular economy considerations in European opera sets. Science of the Total Environment.
  • ROCA PUIGVERT, M., OTROS , O. (2021). Sustainability in the Opera Sector: Main Drivers and Limitations to Improve the Environmental Performance of Scenography. Sustainability.
  • OTROS , O., ROCA PUIGVERT, M. (2021). Crisis Mitigation through Cash Assistance to Increase Local Consumption Levels—A Case Study of a Bimonetary System in Barcelona, Spain. Journal of Risk and Financial Management.
  • OTROS , O., ROCA PUIGVERT, M. (2020). Nutritional and environmental co-benefits of shifting to “Planetary Health” Spanish tapas. Journal of Cleaner Production.
  • ROCA PUIGVERT, M., OTROS , O. (2020). What factors determine attitudes towards the implementation of a packaging deposit and refund system? A qualitative study of the perception of Spanish consumers. Australasian Journal of Environmental Management.
  • BLANCA-ALCUBILLA, G., ROCA PUIGVERT, M., OTROS , O. (2019). Airplane cabin waste characterization: Knowing the waste for sustainable management and future recommendations. Waste Management.
  • ALBERTÍ, J., ROCA PUIGVERT, M., OTROS , O. (2019). Allocation and system boundary in life cycle assessments of cities. Habitat International.
  • ROCA PUIGVERT, M., SEGURA, M., PUIG, J. (2019). Avaluació de l'impacte econòmic de la moneda ciutadana a l'eix Besòs per al projecte B-Mincome.. Ajuntament de Barcelona, Barcelona, España.