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Mercè Roca Puigvert is a Doctor in Management from Leeds University Business School, Master in Economics and Business from Universitat Pompeu Fabra. She is the Academic Director of the Master of Science in International Business at UPF Barcelona School of Management.
Mercè is an Associate Professor at Escola Superior de Comerç Internacional, affiliated to Universitat Pompeu Fabra. She has published several articles in prestigious academic journals and editorials and has participated in numerous consulting projects for companies and public institutions related to international business and market research.
His research areas are the application of qualitative and quantitative market research techniques in the...