Faculty L-P

Ladrón de Guevara Martínez, Antonio
Lahoz Marco, Carmen
Larraga Lopez, Pablo
Le Mens, Gaël Georges Marcel
López, Julia
Lordán Arias, Eva
Luís Bassa, Carolina
Luna García, Antonio
Macho Pérez, Ana Belén
Marcet Gispert, Xavier
Marin Anglada, Francisco
Marin Arandia, Jose Luis Martín
Martín Vicente-Ruíz, Mercè
Micó Juan, José María
Montaner Fernandez, Raquel
Montanyà Vilalta, Oriol
Moya Illa, Xavier
Munné Tomàs, Maria
Murillo Fort, Carles

Navarro Lopez, Vicenç
Navarro Martínez, Daniel
Navarro Campàs, Oscar
Notó Brulles, Pere
Oliveras Villanueva, Marc
Ortún Rubio, Vicente
Pagà Peris, Roger
Palau Pinyana, Erola
Parrondo Tort, Luz
Pascual Argenté, Natàlia
Pérez Jurado, Luis Alberto
Perramon Costa, Jordi
Pinzón Sarmiento, Luz Mary
Planiol Ribera, Miquel
Pont Sorribes, Carles
Puig Junoy, Jaume
Puig Pla, Xavier

Ladrón de Guevara Martínez, Antonio

Associate Professor UPF-BSM
Business & Management Strategy

PhD in Economics from the Carlos III University of Madrid.
MBA from IESA.

Associate professor of the Department of Economics and Business at Pompeu Fabra University.
His research interests include consumer theory, the multimarket and international dissemination models, technological innovation and communication networks.

Director of:

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Lahoz Marco, Carmen

Senior Lecturer BSM
Business & Management Strategy

PhD in Communication Sciences, co-creation of brand value, Ramon Llull University.
Master in Strategy and Creativity in Advertising, Ramon Llull University.
Master in Marketing, focused on International Marketing. Kingston University (United Kingdom).
Degree in Advertising and Public Relations, UAB.

Lecturer on Branding and Marketing at the UPF Barcelona School of Management.
She has worked in marketing departments and as a consultant for several international companies.

Contact: carmen.lahoz@bsm.upf.edu
LinkedIn

 

Larraga Lopez, Pablo

Adjunct professor BSM
Finance & Control

Graduate in Business Sciences from the University of Barcelona and Diploma in International Finance.
Professional accreditation with EFA and EFP (number 1 in Spain).

Lecturer on Finance, Financial Consultant and Law Expert. Former director of the UIMP School of Finance in Santander. Former administrator of MEFF. Former commercial director of the Banco de Finanzas e Inversiones. Director of the Master in Banking and Finance and postgraduate courses on Derivative Instruments, Fixed Income and various professional MIFID II accreditations.

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Le Mens, Gaël Georges Marcel

Full Professor UPF-BSM
Business & Management Strategy

PhD in Business from the Stanford Graduate School of Business.
MSc in Management Science and Engineering from Stanford University.

Associate professor of Economics and Business at Pompeu Fabra University. His areas of research are psychology, organizational behaviour, and decision science.

UPF Profile
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Personal Website
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López, Julia

Full Professor UPF-BSM
Management, Law, Society & Humanities

PhD in Law from Pompeu Fabra University.

Professor of Labour and Social Security Law at Pompeu Fabra University.

Co-Director of:

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UPF Research

 

Lordán Arias, Eva

Full Professor UPF-BSM
Business & Management Strategy

PhD in Educational Psychology (DIPE), University of Barcelona.

Educational Psychologist. Psycho-pedagogical advisor. Teacher and researcher.

Contact: eva.lordan@bsm.upf.edu
LinkedIn

 

Luís Bassa, Carolina

Senior Lecturer BSM
Business & Management Strategy

PhD, University of Barcelona.
Computer Engineer, Simón Bolívar University (Caracas).
MBA IESA, Caracas.

Lecturer, researcher and consultant in Business Strategy, specialized in Marketing and Technology applied to business. More than 30 years teaching and guiding the application of techniques learned in order to immediately take advantage of them in the work and professional field. She was Vice-Dean of Teaching Staff of UPF-BSM and is currently an expert evaluator of the H2020 Project of the European Union.

Co-Director of:

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UPF Research
Contact: carolina.luis@bsm.upf.edu
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Luna García, Antonio

Associate Professor UPF-BSM
Management, Law, Society & Humanities

PhD in Geography from the University of Arizona.

Lecturer on Geography at Pompeu Fabra University.

UPF Profile
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Macho Pérez, Ana Belén

Associate Professor UPF-BSM
Management, Law, Society & Humanities

PhD in Law from Pompeu Fabra University.

Associate Professor at Pompeu Fabra University.

UPF Profile
UPF Research
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Marcet Gispert, Xavier

Adjunct professor BSM
Business & Management Strategy

Degree in History, UAB.
Diploma in Public Management, ESADE.
Leadership and Innovation in Public Services, ESADE.
Diploma in Open Innovation & Corporate Entrepreneurship, HASS UC Berkeley.
Innovation Leadership Programme - IESE.

President of Lead to Change, innovation and strategy consultant. He annually gives more than 50 lectures/media presentations. He has written several books, the latest "Dodging Mediocrity" (Plataforma Editorial, 2018).

Personal Website
LinkedIn

 

Marin Anglada, Francisco

Senior Lecturer BSM
Finance & Control

PhD in Economics and Business.

Lecturer on Accounting and Finance at UPF-BSM. Associate professor at the Faculty of Economics and Business at Pompeu Fabra University. He has published articles in nationally and internationally indexed scientific journals, and has participated in the publication of several books and on various research projects.

Co-Director of:

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Contact: quico.marin@bsm.upf.edu
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Marin Arandia, Jose Luis Martín

Adjunct professor BSM
Business & Management Strategy

Doctoral candidate La Salle University.
Diploma of Advanced Studies (DEA), ESADE Business School.
MBA in International Business, University of Texas at Austin.
Master in Management, ITESM at the Monterrey Campus.
Industrial and Systems Engineer, ITESM, Monterrey Campus.

Lecturer on international negotiation and international marketing at the UPF Barcelona School of Management and adjunct lecturer in the marketing department of the UPF-BSM. Consultant in the field of entrepreneurship. Expert in the case method for teaching business management.

Contact: joseluis.marin@bsm.upf.edu
LinkedIn

 

Martín Vicente-Ruíz, Mercè

Lecturer BSM
Business & Management Strategy

Degree in Psychology. Master in Organizational Development from the GR Institute for Organizational Development, Tel Aviv University. Certified in the Insights Discovery System for Teams, Leadership, Sales and Cultural Integration and certified in Executive Coaching and Team Coaching for the ICF (International Coaching Federation).

Lecturer, Coach and Head of the Academic Area of People and Organization at UPF-BSM. She has helped the development of people and teams in several companies. Among other positions, she was Learning & Development Manager/Regional Leader Southern Europe. Head of Danone Iberia's training and development area and member of Danone's International Learning Group. She has also been Regional Manager for Catalonia-Andorra HR and Head of Development and Selection at NH Hotels.

Co-Director of:

Contact: merce.martin@bsm.upf.edu
LinkedIn

 

Micó Juan, José María

Full Professor UPF-BSM
Management, Law, Society & Humanities

Professor of Spanish Literature at Pompeu Fabra University. Poet and translator. National Translation Award. Generation of '27 Poetry Prize. He currently combines translation, poetry and teaching with being a guitarist in the duo Marta i Micó.

Co-Director of:

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Personal Website

 

Montaner Fernandez, Raquel

Associate Professor UPF-BSM
Management, Law, Society & Humanities

PhD in Law from Pompeu Fabra University.

Junior lecturer of Criminal Law at Pompeu Fabra University. Corporate Defence Consultant at Molins & Silva.

Co-Director of:

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Montanyà Vilalta, Oriol

Lecturer BSM
Operations, Technology & Science

PhD student in Economics and Business at the University of Vic.
Graduate in Sociology from UAB. Degree in Journalism from UPF.

Academic Director of the area of Operations and Technology at the UPF Barcelona School of Management.

Director of:

Contact: oriol.montanya@bsm.upf.edu
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Moya Illa, Xavier

Teaching Assistant BSM
Business & Management Strategy

Graduate in Business Management, Pompeu Fabra University.
Master in Sports Management, UPF Barcelona School of Management.

Lecturer on Strategy and Entrepreneurship and the Master in Sports Management at the UPF Barcelona School of Management. He has worked in business consulting within the sports sector and has extensive experience in academia.

Contact: xavier.moya@bsm.upf.edu
LinkedIn

 

Munné Tomàs, Maria

Lecturer BSM
Business & Management Strategy

Supervisor of the Criminal Mediators in Adults at the Department of Justice. Lecturer in the Department of Social Psychology of the University of Barcelona. She is also a trainer in mediation for the Council of Spanish Law, the Council of the Catalan Bar, the Bar Association of Barcelona and Bar Association of Valladolid.

Co-Director of:

Personal Website
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Murillo Fort, Carles

Distinguished Professor BSM
Business & Management Strategy

PhD in Economics and Business from the University of Barcelona.

Professor of Applied Economics at Pompeu Fabra University. Director of the UPF Sports_Lab Study Centre and director of the Observatory of Relations with Latin America (ORLA) of the UPF. He has also been a principal investigator of the Centre for Research in Health and Economics (CRES) and has chaired the Statutory Economic Commission of FC Barcelona.

Co-Director of:

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UPF Research
Personal Website
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Navarro Lopez, Vicenç

Distinguished Professor BSM
Management, Law, Society & Humanities

Professor of Political Science and Public Policy at Pompeu Fabra University.
Lecturer on Public Policy at Johns Hopkins University (USA).
Director of the JHU-UPF Public Policy Centre.

Co-Director of:

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Navarro Martínez, Daniel

Tenure-Track Professor UPF-BSM
Business & Management Strategy

PhD in Economics from the Universitat Jaume I.
Master in Economics from the Universitat Jaume I.

Assistant professor in the Department of Economics and Business at Pompeu Fabra University. His areas of research are behavioural economics and behavioural decision-making theory.

UPF Profile
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Navarro Campàs, Oscar

Teaching Assistant BSM
Operations, Technology & Science

Degree in Economics from Pompeu Fabra University.

Assisting in teaching and research in the Health Economics and Pharmacoeconomics programmes.

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Notó Brulles, Pere

Associate Professor UPF-BSM
Management, Law, Society & Humanities

Doctor of Psychology.

Head of the area and tenured lecturer of Social Psychology at the Department of Political and Social Sciences at Pompeu Fabra University. Member of the Spanish Society of Psychoanalysis International Psychoanalytical Association (SET-IPA) and the Centre Pi i Molist Associate Consultants.

Co-Director of:

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Oliveras Villanueva, Marc

Teaching Assistant BSM
Finance & Control

PhD student in Law, Economics and Business at the University of Girona
Master in Accounting and Financial Management.

Associate lecturer of the Department of Economics and Business at Pompeu Fabra University. Lecturer at the UPF Barcelona School of Management and academic tutor of the Master's in Accounting and Financial Management. Associate lecturer of the business area of the TecnoCampus of Mataró.

UPF Profile
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Ortún Rubio, Vicente

Distinguished Full Professor UPF-BSM
Operations, Technology & Science

PhD in Economics and Business from the University of Barcelona.
Doctoral studies in Health Management and Policies at the Johns Hopkins School of Hygiene and Public Health.
MBA from ESADE. MSc in Industrial Administration from Purdue University.

Professor of the Department of Economics and Business and Director of the Centre for Research in Health and Economics (CRES), Pompeu Fabra University. Member of the Advisory Board of the Gaspar Casal Foundation. Visiting Professor at the Massachusetts Institute of Technology.

Co-Director of:

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UPF Research

 

Pagà Peris, Roger

Associate Professor UPF-BSM
Business & Management Strategy

PhD in Economics, Finance and Management from Pompeu Fabra University.

Lecturer at ESCI-UPF School of International Studies.

 

Palau Pinyana, Erola

Teaching Assistant BSM
Business & Management Strategy

MSc in Business Analytics, UPF-BSM.

TA & Business Analyst at UPF-BSM.

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Parrondo Tort, Luz

Head of Accounting and Finance
Senior Lecturer BSM
Finance & Control

PhD in Economics, Finance and Business from Pompeu Fabra University.

Head of the finance department and director of the Postgraduate in Blockchain. As a researcher, she specializes in the impact of new technologies on the financial, accounting and auditing sectors. Since 2015, she has coordinated the RCD professional magazine and is part of the REA technology commission. As a professional, she has worked as a Chief Financial Officer in several SMEs in Barcelona.

Director of:

UPF Profile
Contact: luz.parrondo@bsm.upf.edu
Personal Website
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Pascual Argenté, Natàlia

Lecturer BSM
Operations, Technology & Science

MSc Health Economics and Policy (BGSE), MPA (UAB-UB-UPF), Graduate in Political Science (UPF).
Studying a PhD in Biomedicine UPF.

Assistant director of the Health Economics and Pharmacoeconomics programmes. Researcher at the Centre for Research in Health and Economics (CRES) and associate professor in the UPF Department of Economics and Business.

UPF Profile
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Pérez Jurado, Luis Alberto

Full Professor UPF-BSM
Operations, Technology & Science

Doctor of Medicine from Pompeu Fabra University and specialist in clinical and molecular genetics and paediatrics.

Full Professor of the Department of Experimental and Health Sciences at Pompeu Fabra University. He is also the co-ordinator of the Molecular and Genetic Medicine programme of the Vall d'Hebron University Hospital (Barcelona) and teaching co-ordinator of the Biomedical Research Centre in Rare Diseases Network (CIBERER).

UPF Profile
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Perramon Costa, Jordi

Associate Professor BSM
Finance & Control

PhD in Economics and Business from the University of Barcelona.

He has published more than 30 peer-reviewed articles, most of which are in the highest academic category within their field of specialization and indexed in the first quartiles of JCR and Scopus. In recent years he has been awarded the "Outstanding Paper in 2018" at the Emerald Literati Awards and the award for best teaching in the degree field by the Board of Trustees of the Pompeu Fabra University. He currently has ANECA and AQU accreditations both in terms of teaching and research and has previously had experience in auditing, accounting and finance departments in both Big4 and PepsiCo.

Director and co-director of:

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UPF Research
Contact: jordi.perramon@bsm.upf.edu
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Pinzón Sarmiento, Luz Mary

Instructor UPF-BSM
Finance & Control

PhD in Applied Multivariate Statistics from the University of Salamanca.
Degree in Maths from the University of Colombia.

Main lines of research: applied statistics, environmental research, social research, media, consumer products and services, and methodologies applied to multivariate analysis.

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Planiol Ribera, Miquel

Lecturer BSM
Finance & Control

Degree in Economics from the University of Barcelona. Master in Accounting and Financial Management from UPF-IDEC.

Lecturer at UPF-BSM, project manager at Gesiuris Asset Management SGIIC SA. In charge of different parts of the departments of backoffice, control, regulatory compliance and risk management at Gesiuris AM since 2001; currently projectmanager. Professor at UPF-BSM since 2003. Promoter of business initiatives in business consulting, catering and apps in the tourism sector.

Contact: miquel.planiol@bsm.upf.edu
LinkedIn

 

Pont Sorribes, Carles

Associate Professor UPF-BSM
Management, Law, Society & Humanities

PhD in Social Communication. Master in Social Communication. Graduate in Journalism and Education Sciences.

Director/Vice-Dean of Journalism Studies at UPF. He is a lecturer and researcher at the Department of Communication at the Pompeu Fabra University of Barcelona (UPF). As a researcher he specializes in the fields of political communication and public opinion, and risk and crisis communication, as well as in the field of journalism. He has contributed to numerous scientific articles, many in significant journals indexed in the Social Science Citation Index (SCCI) or SCOPUS. Pont is the author of seven books and more than ten book chapters for publishers specializing in Communication and has participated in outstanding competitive research projects (R+D+I). In 2017 he created the Political Communication, Media and Democracy (POLCOM) research group of which he is the founder and co-ordinator. Pont has lectured at national and international universities and centres. He has conducted research stays at internationally renowned centres such as the Risk, Science, Health and the Media research group led by Professor Jenny Kitzinger at Cardiff University’s Cardiff School of Journalism, Media and Cultural Studies.

Co-Director of:

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Personal Website
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Puig Junoy, Jaume

Distinguished Professor BSM
Operations, Technology & Science

PhD in Economics from the UAB. Degree in Economics and Business, UAB.

Lecturer UPF (1994–2019). Research in health and public sector economics, and health management. He has been director of CRES-UPF and president of AIAQS (currently AQUAS). Author of more than 200 publications.

Co-Director of:

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UPF Research
Personal Website
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Puig i Pla, Xavier

Senior Lecturer BSM
Finance & Control

PhD in Business Administration from UPF.

Work experience in the Universidad del Pacífico, Lima; Ford Motors, Caracas; US Federal Government Consultant assigned to the government of Puerto Rico. Head of the Corporate Finance Department at B&T Sociedad de Valores y Bolsa, Barcelona. He is currently a partner and director of Gesiuris Asset Management, SGIIC, SA. Author of several articles, books and book chapters on business topics and in particular on finance. He has been a speaker at conferences, courses and seminars in Spain and in various countries in Europe and the Americas.

Academic director of the various in company programmes in the field of Banking and Finance of the UPF-BSM.

UPF Profile
UPF Research
Contact: xavier.puig@bsm.upf.edu
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