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Advisory Boards

In the different areas of knowledge of our school there is an Advisory Board made up of executives from companies and institutions. This is a body that debates and proposes how to improve our educational model and the quality of training, providing an expert and professional vision.

Strategy Advisory Board

  • Mar Alarcón: Founder and CEO at SocialCar, Partner at 19NStrategies, Vice President of Foment, Board Member of Fira Barcelona
  • Oriol Barrachina: CEO/Managing Partner at Cushman & Wakefield
  • Laura Canudas: Head of Marketing and Business Development at Cuatrecasas
  • Alfons Cornella: CEO
  • Eduard Fitó: CEO Semillas Fitó
  • Ramon Martin: CEO Ricoh Spain
  • Jordi Mercader: Partner at Infinitum Projects
  • Christian Rodriguez: CEO ByHours and Venture Builder
  • Xavier Urioste: (CEO) (SDG)

Finance Advisory Board

  • Ramon Aznar Pascua: Senior Advisor (ex-PwC Audit Partner)
  • Gerard Campos: CFO Group Hotusa
  • Kirsten Sánchez: Chief Financial Officer at Henkel Spain and Portugal
  • Vanessa Servera: Responsible for the Finance and Operations area of the entity (CFO)
  • Jordi Solé Tuyà: Entrepreneur, Executive Director in Kreedit
  • Rosalía Soler: Partner at EY
  • Victor Vera: Director of Orange Catalonia

Marketing Advisory Board

  • Anna Aubert: Director of Marketing for Women'secret. Alumni MBA UPF-BSM
  • Gabriele Palma: Director CASA SEAT
  • Aina Cortina: Creative Director - DEC BBDO, Alumni Master in Marketing UPF-BSM
  • Lluis Torra: President of the Marketing Club Barcelona
  • Guillermo Corominas: Chief Client Officer. Director of Institutional Relations at MANGO, Alumni UPF Economics Degree
  • Daniela Goicoechea: CEO at Brandcrops, Creator of the Goiko Grill brand
  • Diego Fernández: CEO at Gellify, Chief Innovation Officer (CIO) Ogilvy Spain
  • Miquel Campmany: Head of Communication and Marketing NESTLE

Personnel Advisory Board

  • Sergio González-Anta Rodriguez-Orta: Partner at People Services-KPMG Spain/Europe
  • Silvia Ciurana: Corporate Human Resources Director – CaixaBank
  • Marcos Hernando Ponce: HR Associate Director Consorci Mar Parc de Salut de Barcelona
  • Puri Pinilla: HR Director at FICOSA NORTH AMERICA
  • Tomàs Rubió: HR Program Director UPF-BSM
  • Miriam Filella: Head of Communication Endesa Catalonia
  • Belén Badia: Director of Personnel & Communication & IT in Uriach

Operations and Technology Advisory Board

  • Jordi Arrufí: Digital Transformation Projects Director at Mobile World Capital Barcelona
  • Josep Maria Martorell: Associate Director of the Barcelona Supercomputing Center
  • August Mabilon: Partner at SDG Group
  • Jordi Torrent: Open Innovation Manager at Damm
  • Marian Garrigues: Logistics & Accessories Sales Manager at Ikea Spain
  • Enric Martí: Director of Logistics at SEAT
  • Núria Piñol: Customer Solutions Manager at Nestlé Spain
  • Marta Losada: Manager at Cluster Catalonia Logistics
  • Patricia Fernández: Logistics and Supply Chain Manager at Médecins Sans Frontières
  • Jordi Duran: Partner and Project Manager at Aftershare
  • Josep M. Berengueras: Head of Communication of the Innovation Area at Mediapro
  • Helena Ramalhinho: Professor at Pompeu Fabra University
  • Quim Escura: Chief People Officer at Nuclio Venture
  • Joan Lluís García: Journalist and deputy director of El Món at RAC1

Alumni Advisory Board

The Alumni Advisory Board is made up of former students from different programmes that work in diverse industries and countries.  The Council helps the school to strengthen links with the corporate world and advises UPF-BSM on its alumni network strategy.


  • Jose Manuel   Martínez Sierra, UPF-BSM Director General


  • Cristina Alba, OakNorth, Chief Financial Officer
  • Rayde Luis Baez, The Connect, Founder & Chief Connection Builder
  • Victor  Bultó, Novartis, President Novartis Pharmaceuticals US
  • Miriam Company, Bufet Molins, Lawyer
  • Pere Condom-Vilà, Universitat de Girona, Director Research & TEch Office
  • Eva Faustino, FG Legal. Lawer and partner
  • Maria Giné, Arola Comercio Internacional, COO
  • Jordi Nicolau, CaixaBank, Executive director
  • Manuel Pedrosa, Naturgy, Customer Intelligence (Loyalty & Development)
  • Raúl Enrique Rigo, Gobierno Argentina, Secretary of Finance


  • Cristina Torralbo, UPF-BSM Head of Academic Programming and Quality