October 19 and 20 2021
Old Damm Factory and online
On October 19 and 20, the UPF Barcelona School of Management will participate in SPORTBIZ, the global benchmark event in the world of sport, as an Official partner.
The new edition of SPORTBIZ, which will take place in the old Damm factory and can also be followed online, will address the latest trends in the sports industry in terms of innovation, transformation, and future.
Christopher Tulloch, journalist and professor of the Master's in Sports Management at UPF-BSM, will give a talk on Controlling the play: new communication channels for elite athletes on Tuesday 19 at 15:45.
In addition, on Wednesday 20 at 12pm we will be moderating the round table sponsored by Unicef that will deal with sponsorship and sport.