Next Marketing: the UPF-BSM marketing event
Register to the coolest happening fo the summer #NextMarketing
What is the impact of Customer Experience on Digital Marketing?
We invite you to our #NextMarketing, the coolest event in the marketing world, in which we will talk about Customer Experience and its impact on the Digital Marketing sector. It will take place on July 14th at 4pm and through LinkedIn Live:
"Brand Storytelling vs. Customer Experience: analysing the experience gap”, by Lau Moyano, current Experience Strategy Partner at Ogilvy Barcelona. Moderates Josep-Maria Fàbregas, academic director of the UPF Barcelona School of Management master in digital marketing management.
ROUND TABLE (45’)
"Analysing the customer experience from an industry perspective", with the participation of experts in the matter: Fernando Sáiz, CMO at Tappx, and Lorna Thurnbull, Marketing Manager at Nobu Hotel BCN. Moderates Albert Garcia Pujades, CEO & Co-Founder at Foxize and Jordi Urbea, Senior Vice President at Ogilvy Spain and CEO at Ogilvy Barcelona.