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Next Marketing: the UPF-BSM marketing event


Wednesday July 14th from 16:00 to 17:30H (CET)


Linkedin Live

Register to the coolest happening fo the summer #NextMarketing

What is the impact of Customer Experience on Digital Marketing?

We invite you  to our #NextMarketing, the coolest event in the marketing world, in which we will talk about Customer Experience and its impact on the Digital Marketing sector. It will take place on July 14th at 4pm and  through LinkedIn Live


"Brand Storytelling vs. Customer Experience: analysing the experience gap”, by Lau Moyano, current Experience Strategy Partner at Ogilvy Barcelona. Moderates Josep-Maria Fàbregas, academic director of the UPF Barcelona School of Management master in digital marketing management. 


"Analysing the customer experience from an industry perspective", with the participation of experts in the matter:  Fernando Sáiz, CMO at Tappx, and Lorna Thurnbull, Marketing Manager at Nobu Hotel BCNModerates Albert Garcia Pujades, CEO & Co-Founder at Foxize and Jordi Urbea, Senior Vice President at Ogilvy Spain and CEO at Ogilvy Barcelona. 

Are you up for it?

Next Marketing

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