Master's in Innovation, Strategy, and Entrepreneurship

6 OCT 2021
Information sessions
18:30h, Online
Sign up

The Master's in Innovation, Strategy, and Entrepreneurship will give you the necessary tools to make strategic decisions regarding innovation and entrepreneurship or intrapreneurship. With them you will be able to generate new business opportunities in the VUCA environment and solve the new needs of the business world in a flexible and efficient way.

Next edition
Classes start
12 November, 2021
Program ends
02 July, 2022 (To be confirmed)
Friday from 4 pm to 9 pm and Saturdays from 9 am to 2 pm
Blended Learning
ECTS credits
9500 €

You will get to know and deepen key aspects of innovation and entrepreneurship both to materialize your own initiatives (entrepreneurship) and to promote initiatives within an organization (intrapreneurship). For this, the study plan offers a large module of optional subjects, so that you can customize the program with the areas that best suit your professional goals.

The curriculum delves into the understanding, meaning, and importance of innovation, and its management in companies and organizations.

In terms of business innovation, you will delve into how to innovate from Open Innovation and Corporate Venturing. You will learn to identify areas for improvement in the procedures of any department of an organization or company. You will learn the processes needed to align the interests of each of the departments with the business strategy and strategic innovation.

The Master's degree in Innovation will also prepare you to identify the drivers of digital transformation in the business world and to apply new technologies to decision-making. In addition, you will learn about the main creativity and specialization tools in depth, and the biggest types of corporate information systems such as Cloud, IoT and Industry X.0, Robotics, Big Data, AI, AR, and data driven or machine learning organizations.

Under the guidance of renowned experts in the innovation, strategy and entrepreneurship sector, you will discover disruption, one of the most popular terms in current management, and how disruptive innovation responds to the threats and opportunities created by digital technologies. You will also be able to acquire the techniques of innovation and development of new products, services, and processes in order to detect new opportunities and business models.

The Master in Innovation, Strategy, and Entrepreneurship includes a practical module on Innovation Design, in which you will apply the main innovation methodologies in group workshops. In them, you can apply the four most important methodologies today to a real project: Design Thinking, Service Design, Lean Startup, and Agile Methodologies.


Why choose this program


A qualification of international prestige

With this course you will obtain a degree backed by the recognition and academic quality of the UPF, the number one university in Spain.


Connection with the professional environment

We will connect you with teachers of the highest academic level and with a recognized track record in innovation and entrepreneurship, who will teach you best practices in terms of business model management and innovation in a real and tangible way.


Study at home and practice in class

The blended methodology will provide the student with flexibility to combine each subject with their work and personal responsibilities, advancing the theoretical contents on innovation and entrepreneurship at home, and then applying them in the campus classroom through dynamic and challenging workshops with expert teachers and other students.


Current and relevant content for the sector

You will acquire a professional profile aimed at implementing new tools and methodologies to carry out new forms of innovation management in the company, such as the execution of innovative and entrepreneurial projects.


Visits to innovation hubs

You will undertake scheduled visits to hubs or innovation centres in the Barcelona ecosystem.

Who is it for?

This Master's degree in innovation is aimed at managers of functional areas, intermediate positions, entrepreneurs, consultants, people responsible for innovation, transformation, and development of any activity sector, who seek specialization or the acquisition of tools and knowledge concerning innovation in the business world.

Admission and enrolment


The Master's in Innovation has a professional approach and it is therefore possible to customize the contents of the program to a great extent. The study plan is divided into 2 modules, one compulsory with 10 subjects, and another optional with the student choosing 5 subjects from a possible 9.

Innovation, strategic analysis, and new business models

Innovation and strategic analysis
  • What is innovation?
  • Differentiating elements
  • Attitude and type of innovation (incremental and disruptive)
  • Importance of innovation
  • Strategy and environment (Innovation competitiveness; local innovation systems, trends)
  • Drivers of digital transformation
New business models

'You will learn about Innovation in current business models and what the new business models are that have emerged in recent years. In addition, you will address the Lean Launch Pad and Blue Ocean methods for the creation of new business models based on innovation and focused on clients.

Innovation design

Design Thinking and Other Tools

We will facilitate the vision and techniques of this innovation and entrepreneurship system with the aim of learning how to design new products, services, and even new businesses that adapt to the new needs of consumers.

Service Design and user experience

Through the analysis and mapping of the customer experience, we will devise and prototype new solutions – whether physical or online – that enrich their experience, always taking into account the business vision.

Lean startup methods

Under the guidance of an expert teacher, you will learn about this user-centred methodology based on experimentation for launching your innovative business idea onto the market. You will learn to see if it really is a business opportunity suitable for entrepreneurship and to validate it through different tools and experiments such as: prototypes, interviews, customer development, Business Model Canvas, market potential, and minimum viable products (MVP).

Agile Methodology

You will learn about the values and principles that govern the so-called agile methodologies, such as SCRUM or QRM, for the development of projects and the organization of entrepreneurship processes.

Innovation and entrepreneurship management
Transforming organizations from innovation (3 ECTS)

You will delve into the following elements:

  • Transforming organizations from innovation
  • Innovative organizations
  • Digital transformation
  • Organizational behaviour, role of the leader.
Open innovation (3 ECTS)

You will learn about Open Innovation and Corporate Venture as an innovative growth strategy within the company. We will also address intrapreneurship and how to start and develop an entrepreneurship initiative within the company.

Key success factors for a business (3 ECTS)

You will learn about:

  • Creativity
  • Risk tolerance
  • Responsiveness to opportunities
  • Leadership and ability to take advantage of the rights granted to you


Technologies and their disruption in organizations

We will talk about technologies and their disruption in organizations: AR, VR, Blockchain, Yate, Machine Learning, Big Data, etc. as well as the visualization tools applied to decision making.

Cybersecurity - legal
  • Cybersecurity - legal
  • Security, legal
  • Surveillance and technological protection
  • Knowledge, intellectual property
Leadership for managing change
  • Leadership for managing change
  • Management and culture of change
  • Team management
Finance for non-financial people
  • Finance for non-financial people
  • Introduction to accounting
  • Economic-financial statements
  • Balance analysis
  • Financial fundamentals
Financing for start-ups
  • Financing for start-ups
  • FFF, Crowdfunding, Venture capital, Public subsidies, incubators and accelerators.
Social entrepreneurship
Marketing for entrepreneurs
  • Marketing for entrepreneurs
  • Customer demands and expectations
  • Identification of market trends and demands
  • Guidelines on the quality of the product or service
  • Promotion and Positioning
Global strategy
Global vision of the international business reality
  • Global vision of the international business reality
  • Participants are offered a set of activities of a diverse nature during a trip in which the student can visualize in situ the application of a business plan

Master's Final Project

Master's Final Project
Master's Final Project

This is structured in two different parts: in the first part, the students will have to propose to the academic managers of the Master's degree a project that brings together the knowledge of all the subjects taught. Once the academic leaders validate these projects, the students will start the second part of the project: developing and realizing the proposals.

In this second phase of the Master's Final Project, students will have a mentor professionally linked to the specific area in which their project is framed.

The Master's Final Project will be presented before a panel made up of teachers and professionals who will assess its quality.

Complementary activities

  • You will visit important companies and innovation and entrepreneurship hubs in Barcelona to see innovation at work first-hand.
  • International Study Trip: possibility of participating in study trips, mainly to Stockholm, with visits to leading companies in innovation and entrepreneurship.

BSM Inside is a transversal and interdisciplinary module, common to all master's and postgraduate degrees at UPF Barcelona School of Management, which has been conceived to work on a set of key competencies for professional development in conjunction with the real needs of today's organizations. 

This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities. 

All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way. 

International mobility

The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.

Qualification obtained

Once you have passed the program, you will obtain the Master's degree in Innovation, Strategy, and Entrepreneurship, issued by the Pompeu Fabra University.


The program is designed by Susana Domingo, director of the area of entrepreneurship and strategy at UPF-BSM. The faculty is made up of experts in the area of innovation dedicated to consulting, entrepreneurship, new business models, and other relevant and well-known projects within the Barcelona innovation hub and its organizations.

Academic directors

Susana Domingo Pérez

Head of the Strategy and Entrepreneurship Area
Senior Lecturer BSM


Fàtima Vidal Ayuso

Teaching Assistant BSM


Xavier Marcet Gisbert

Adjunct professor BSM

Xavier Puig Pla

Senior Lecturer BSM

Luz Parrondo Tort

Head of Accounting and Finance
Senior Lecturer BSM

Genis Roca Verard

Expert in digital transformation.

Carlos Gómez Ligüerre

Associate Professor UPF

Enrique Schonberg Schwarz Letzen

Management Development Program from IESE Business School.PhD candidate.

Ernest Solé Udina

Senior Lecturer BSM

Mercè Martín Vicente-Ruiz

Lecturer BSM

Ana Maria Freire Veiga

Postdoctoral Contract UPF

  • Alfons Cornella

The Institute of Next and Infonomia Founder. Innovation consultant.

  • Miguel Carretero Rodriguez

FIBOOST Leader at FI Group. Telecommunications Engineer from the Polytechnic University of Catalonia. Master of Science in Telecommunication Engineering & Management (MASTEAM) from the UPC. Certified European Financial Analyst (CEFA) by Institut d'Estudis Financers (IEF).

  • Jordi Hurtado Ortega

Innovation Director at FI Group. Electronic Engineer from the Polytechnic University of Catalonia. Master in Leadership and Management of the Science of Innovation from Pompeu Fabra University.

  • Xavier Marcet

President at LTC Lead to Change (LTC Project), strategic innovation consultancy firm. Bachelor in History from the Autonomous University of Barcelona.

  • Miquel Martí

CEO at Barcelona Tech City. Industrial Engineer from the Polytechnic University of Catalonia and MBA from ESADE.

  • Jordi Mercader Sanjuan

CEO of Infinitum Projects. Board Member of Customer Care Technologies, Full of Tradition, Traspacar, Mercaconsult, IDT, IoTip etc.

  • Christian Rodriguez Fornos

Serial entrepreneur. Founder of BYHOURS, Urban Secretsm Netip Consulting, Chocolate Studio, among others. Board Member at Barcelona Tech City and Hawkers Group. Professor and university mentor on innovation and digital ecosystems.

  • Bet Matoses

Expert in Service Design and Design Thinking, specialized in the design of brand, product and service strategies with a completely digital approach. Bachelor's Degree in Political Sciences and Administration from Pompeu Fabra University and Degree in Industrial Design from IED.

  • Diana Pinos

Consultant and trainer in Creativity, Innovation, and Entrepreneurship at Diana Pinos.

  • Miquel Angel Oliva Sans
  • Expert in innovation, business strategy, and organization. Founder and General Director of the FUNDACIÓ PRIVADA PER A la CREATIVACIÓ® (
  • Marina Vall
  • Usability, accessibility, and user experience (UX) specialist. UX Designer at Adevinta. Has been UX Lead at Accenture Interactive, UX Manager at RocaSalvatella, and Senior UX Designer at FC Barcelona.


The Master in Innovation, Strategy, and Entrepreneurship in blended modality combines online training credits with on-campus classes to offer you a university degree with the best of both worlds: flexibility and direct interaction with experts and other students. The blended modality will allow you to move forward with content on innovation and entrepreneurship online, without schedules and at your own pace, thanks to a flexible and dynamic online model, while maintaining direct contact with your teachers and colleagues through classes and practical workshops on-campus.

The Master's program in innovation offers students traditional methodologies (master classes and seminars taught by experts and business professionals), active methodologies (discussion on previously assigned readings, presentation of work, analysis and discussion of cases) and autonomous methodologies (reading of assigned texts, realization of individual and group work) to achieve the qualification.


Blended methodology

You will be able to combine your work and personal life with your studies, making the most of the time you have. This curriculum on innovation and entrepreneurship gives you maximum flexibility, without losing the direct contact and dynamics of on-campus classes. The main objective will be to prepare the content at home, in order to dedicate the on-campus classes to practice.


Didactic and interactive teaching materials

Materials of various formats will make the experience more motivating: videos, case studies, tests, content maps, and downloadable resources. These materials on innovation and entrepreneurship are designed and updated periodically so that you have the latest knowledge, skills, and tools at your fingertips.


Practical workshops in classes

You will carry out more than 40 hours of practical workshops so that you can apply in a real way, and as a team, the 4 most important methodologies for innovation, entrepreneurship, and decision-making today.


Innovation project

Students will develop an innovation and entrepreneurship project in all its phases (definition, ideation, prototyping, and testing), applying each of the innovation techniques to obtain a specific and tangible final product.


StartLab + Visits to innovation hubs

You will have the possibility to start, develop, or work on your project at the StartLab and visit the main innovation and entrepreneurship hubs in Barcelona.


Para evaluar el aprendizaje y adquisición de las habilidades directivas y competencias, se utilizará un amplio abanico de métodos que incluye evaluaciones finales y mecanismos de evaluación continua.

Métodos de evaluación:

  • Participación en las actividades planteadas dentro del aula.
  • Trabajo individual (casos prácticos, informes, role play etc.).
  • Trabajo en grupo.
  • Actividades en el campus global.
  • Exposiciones, presentaciones en público.
  • Exámenes.


The combination of online learning and face-to-face sessions favours the balance between theory and practice in a flexible learning process. The various multimedia resources that are made available to the student allow them to acquire knowledge in a self-regulated manner and the face-to-face sessions seek to put them into practice with active methodologies.

You will have:

  • Digital resources and audiovisual blocks for online learning
  • Face-to-face sessions with active methodologies for transferable learning
  • Master's or postgraduate work to learn by doing
  • A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)

Professional Future

The Master's degree in Innovation, Strategy, and Entrepreneurship will give you the managerial skills and practical knowledge necessary to implement an innovation or entrepreneurship project in any sector or company. At the end of the program you will have a range of methodologies and tools for entrepreneurship. You will be able to optimize new processes, products and services for the development of the company, new business models, and new user experiences.

Student profile

The master's brings together professionals from various academic and professional profiles whose interest is disruptive or incremental innovation. You will be able to share experiences with professionals with more than 10 years of experience in consulting, marketing, business, change management or innovation and entrepreneurship, among others.

Career opportunities

Students will also have access to the Talent UP professional management and development program from Careers, a training complement designed to increase managerial skills, value, creativity, and the positioning of our students in the professional market. This program provides you with tools, knowledge, and resources, through individual career counselling, training activities, company events, and career opportunities.

  • Entrepreneur
  • Innovation Consultant
  • Innovation Manager
  • Entrepreneurship consultant
  • Consultant in Digital Transformation
  • Service Design Consultant
  • Design Thinking Consultant
  • Specialist in Research, Development, and Technological Innovation Agencies
  • User Experience Consultant

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

An official university degree is required (graduate, engineer, architect, diploma, technical engineer, technical architect) or equivalent diploma (graduates with studies from universities with a minimum of 180 credits), or other qualification issued by a higher education institution of the European Higher Education Area that is empowered in the country to issue degrees for applying to postgraduate education.

The academic management will assess the candidates and all the documentation provided, as well as any evidence deemed appropriate (personal interviews, tests, etc.) taking into account academic and professional merits.

Although the teaching language will be Spanish, a minimum level of reading comprehension (articles, videos) in English is recommended.


How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1289.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Grants and discounts


Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

In addition, UPF Barcelona School of Management collaborates with various banks and financial entities which provide study loans on favorable terms. For more information you can contact any of the following links (in Spanish).

Note, however, that in order to benefit from these special conditions you must have a NIE if you are not a European Citizen. Therefore, UPF Barcelona School of Management strongly recommends international students to seek first for students loans at bank entities of their country of origin, or to search for funding opportunities through international entities.

The Agency for Management of University and Research Grants of Catalonia (AGAUR, in Spanish) also offers loans to university students with legal residence in Catalonia through the PREPOST program.

Application for admission
You are applying for admission to the program:
Master`s Degree in Innovation, Strategy and Entrepreneurship
Modality: Semipresencial
Language: Spanish
Price: 9500
Admission fee: 120
We will deduct this amount from the total registration fee if your application is accepted. If your application is rejected, we will reimburse you.

Master's in Innovation, Strategy, and Entrepreneurship