Master in Publishing

The Master in Publishing is a professionalizing program that has the unconditional support of the main institutions and companies in the sector. You will take a detailed tour of the operation of publishing and the publishing sector, and acquire practical and in-depth knowledge about the book industry. 

  • Book publishing
  • Publishing
  • Publishing Sector
Next edition
Classes start
28 September, 2021
Classes end
22 June, 2022
Program ends
08 July, 2022
Schedule
Tuesdays, Wednesdays and Thursdays, from 18:00 to 21:00h. Some classes will take place on Monday.
Modality
On-campus
ECTS credits
60
Price
8450 €

The Master in Publishing is a 100% professionalizing course of recognized international prestige that offers a detailed tour of the functioning of the publishing sector while presenting practical and in-depth knowledge about the publishing industry. It provides strategies necessary for the creation of a publishing company or project or for working in companies or institutions in the publishing world.

The program, taught by an exceptional teaching team made up solely of influential professionals from the publishing world, explores the different areas of the sector, going from the general to the specific: editorial lines (company creation, catalogue creation), negotiation and contracting (literary agencies, foreign rights departments), the operation of new startups (market place, app creation, communication), production in different media (paper, digital, audiobook, app, enriched pdf, etc.), distribution, promotion, and marketing.

Some 25 years after its foundation, the Master in Publishing maintains different collaboration agreements with the main institutions and companies in the publishing sector, especially in the city of Barcelona, ​​which consolidates the national and international projection of the course and reinforces its highly professional and practice-oriented approach.

 

Collaborators:

Why choose this program

01

Links with the main institutions and companies in the publishing world

Since its inception, the master has had collaboration agreements with the main institutions and companies in the publishing sector, which consolidates its national and international projection and reinforces its highly professional approach, focused on the needs of publishers.

02

Teaching team made up of active professionals from the publishing sector

Benefit from an exceptional teaching team made up of professionals who are in relevant positions within the publishing sector, mainly in Barcelona.

03

The benchmark Master's in the sector

After 25 years, some 800 professionals endorse its long history and solid reputation. Most of the alumni currently hold important positions in the publishing sector or have created companies that they have established in various countries.

04

A Master's in tune with publishing innovation

This master deals with publishing in a practical and constantly updated way. You will become familiar with cutting-edge and latest generation programs for publishing: tablets, audiobooks, PDAs, smartphones, apps, and e-readers, among others.

05

A complete immersion in the book industry

The Master's undertakes an intense practical analysis of all the trades connected to books.

06

Direct access to the profession

A large majority of the students carry out internships in the main companies and a high percentage of Alumni are today professionals of reference in the sector.

Who is it for?

The course is aimed at young graduates or graduates who want to enter the publishing sector with a solid base of knowledge and experience, young publishing professionals who want to consolidate their knowledge about the sector, as well as publishing professionals who want to systematize and update their skills in the publishing world.

Admission and enrolment

Tools

The Master in Publishing offers the following tools:

Curriculum

The curriculum has been designed by a team of experts to provide you with a detailed tour of how the publishing industry works, while allowing you to gain in-depth, practical knowledge of it. Come and find out more.

Module 1

Introduction
Introduction to the publishing sector: the book between business and culture
The organization chart of the publishing company
The trajectory of the manuscript: from author to reader

Module 2

Intellectual property, negotiation, and contracting
Contracting and purchasing of rights
  • The legal framework and copyright
  • Intellectual property law
  • Negotiation of copyright
  • Buying rights: parameters and strategies
  • The publishing contract: clauses and conditions
  • Transfer rights: primary, subsidiary, and other transfer modalities
  • The contractual management of digital rights
Literary agents, scouts, and selling of rights
  • Literary agencies
  • The agency as a company
  • The figure of the literary agent
  • The agency contract. The author's contract
  • The sale of rights: negotiation and strategies
  • Cultural differences in negotiation
  • Contracting of rights and market
  • Scouts

Module 3

Editorial line, selection criteria, and programing
Criteria for creating an editorial line
  • The publishing project. Between company and culture
  • From the catalogue to the collection and the singular book
What and how does an editor read?
  • Criteria and practice of preselection and reading of originals
  • The professional reader and reading reports: from literary to commercial evaluation
  • Professional reading: criteria for editing
Editorial lines
  • Literary publishing. Fiction and non-fiction
  • Commercial, mainstream and best seller publishing
  • Children's and youth publishing
  • Kiosk and packaging publishing
  • Digital publishing and audiobooks (online and offline)
  • Others: comic, bibliophile, commissions, etc.a

 

Formats
  • Paper format
  • Digital format, offline and online
  • Audiobook format, offline and online
Editorial programing. Building a catalogue
  • The publishing calendar versus the natural calendar and the ephemeris
  • The calendar at the service of the contractual and productive processes of the book

Module 4

The market
The importance of the Spanish language as a market
The international market: translations
The international market: co-publishing and packaging

Module 5

Publishing production
Publishing of originals: from the author's original on paper or in digital format to the printed book
  • Editing: objectives and techniques
  • Editing criteria
  • Orthographic correction. Correction techniques
  • The composition of the text
  • Review of pages and press proofs
  • Drafting of back covers and flaps
Typesetting
  • Bibliographic and typographic terminology
  • Typographic design
  • The letter: types and bodies
  • Measurement of bodies. Typometry
  • Design of the insides. Proportions
Graphic design
  • The book as an aesthetic object
  • The design of collections and image as a distinguishing feature of the company
  • The cover
  • The composition of the text: the mock-up
  • Graphic design: basic InDesign skills
  • Publishing outside the publisher: external trades (reading, proofreading, production, layout, and other freelance tasks)
Production
  • The paper production process. Direct printing
  • Structure and materials of the book. The 'anatomy of the book': paper, colour chart, insides, sheets, covers
  • Calculation of production costs: pricing
  • The figure of the production manager
Printing, binding, and handling techniques
  • Traditional printing (plates and photoliths)
  • Digital printing
  • Paper calculations. Runs, losses, and defects
  • Types of binding and finishes
Digital publishing technologies

Digital publishing. Book 2.0, and digital technology and cybersecurity Google and publishing Media and reading modes

Module 6

Distribution and marketing
Publishing distribution
  • Distributors, distribution networks, and logistics.
The distribution channel: bookstore, kiosk, department stores, subscription, club, special editions
Rotating books. Deposits and returns
Costs
  • Sales clearance
  • Billing
Stocks and warehousing
Marketing of publishing: operation and strategies
  • The marketing plan: strategy and business plan
  • Waterfall versus global launch
  • The danger of the "bargain bin" effect
  • Pricing policy
  • Advertising and merchandising

Module 7

The economic functioning of the publishing company. Finance for non-financial people
Business management

Introduction to the economic management of the company. Specificities of the publishing company

Financial statements. Balance sheet and income statement
Feasibility plans and budgets
Balance sheet analysis

Ideal balance sheet structure and equity analysis ratios: solvency, indebtedness, and capitalization

Analysis of the income statement
  • Income, fixed and variable expenses, results and impact on the price of the book
  • Reading and analysis of the operating account
Analysis of profitability and self-financing

Module 8

Promotion
The press officer and the director of communication
Advertising, and commercial and communication strategies
The concept of synergy and editorial relations with the media
Promotion strategies

From strips and displays to presentations and press conferences

Criticism and the media

Complementary activities

Workshops

The Master's includes three compulsory workshops within the usual hours:

  • Practical workshop on book anatomy, on its structure and materials, in which practical exercises and sample analysis are carried out
  • Practical workshop on creating a publishing company
  • Practical workshop on the functioning of literary agencies
  • Editing workshop

Furthermore, the Master's also makes three other optional workshops available to participants, at a different time than usual:

  • Practical workshop on spelling correction: 2 ECTS
  • Practical graphic design workshop: InDesign: 2 ECTS
  • Practical finance workshop for non-financial people: 2 ECTS

Total optional workshops: 6 ECTS

Despite being a basic training complement, attendance is not mandatory in this case, and a minimum quorum of 15 participants will be required for the sessions to take place.

Round tables

Throughout the course, round tables can be offered with prestigious professionals.

Visiting plan

Thanks to its collaboration with the Gremi d'Editors de Catalunya, the Master's in Publishing offers its students the possibility of attending The London Book Fair and the Frankfurter Buchmesse with the same conditions and bonuses as member editors, provided that travel restrictions and corresponding authorities allow it. The visit is carried out under the guidance of a prestigious professional from the sector.

The Master's programs a compulsory guided visit to the INDEX printing press.

In any case, these trips will take place in a different time slot than usual to adapt to business hours.

BSM Inside:

BSM Inside is a transversal and interdisciplinary module, common to all master's and postgraduate degrees at UPF Barcelona School of Management, which has been conceived to work on a set of key competencies for professional development in conjunction with the real needs of today's organizations.

This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities.

All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way.

International mobility:

The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.

The Master is conducted in Spanish and Catalan. Some sessions may be given in English.

Videos

20th anniversary MEDI

MEDI and the Frankfurt Book Fair

MEDI at Cayfosa printing company

MEDI always tuned

MEDI at Índice printing company

Qualification obtained

Once you have passed the program, you will be awarded the degree of Máster en Edición, issued by the Pompeu Fabra University.

Faculty

The teaching staff of the Master in Publishing is made up of active professionals from the publishing sector with long experience. Their vision of the subjects is eminently practical and is adapted to innovations in the publishing sector.

 

Academic directors

Javier Aparicio Maydeu

Full Professor UPF
Full professor of Spanish Literature and Comparative Literature of the Department of Humanities of Pompeu Fabra University.
Literary critic for the El País newspaper. He was a literary agent and advisor for the Carmen Balcells Literary Agency.

Carlota Torrents Ferrer

Deputy Director of the Master in Publishing. Literary agent.

Coordinator

Josep Sola González

Adjunct professor BSM

Faculty

Javier Aparicio Maydeu

Full Professor UPF
Full professor of Spanish Literature and Comparative Literature of the Department of Humanities of Pompeu Fabra University.
Literary critic for the El País newspaper. He was a literary agent and advisor for the Carmen Balcells Literary Agency.

Carlota Torrents Ferrer

Deputy Director of the Master in Publishing. Literary agent.

Ramon Bastida Vialcanet

Vice Dean for Research and Knowledge Transfer at UPF Barcelona School of Management
Associate Professor BSM

  • Yolanda Aguayo
    Senior Manager de Lynx Edicions.
  • Miguel Aguilar
    Literary Director at Debate, Penguin Random House Grupo Editorial.
  • Sergi Álvarez
    Responsible for Marketing at Editorial Planeta and Marketing Manager of the Editorial Division of Bookstores, Grupo Planeta.
  • Pep Amargant
    Commercial Director of the Literary Division at Grup Enciclopèdia.
  • Juan Jesús Arrausi
    Graphic designer, Professor of the design school Elisava and of the Pompeu Fabra University.
    CEO of Teachingdesigners Alliance.
  • Winfried Bährle
    Graphic designer. He has been art director at Círculo de lectores, Grupo Bertelsmann.
  • Juan Baixeras
    Country Manager of Audible, Amazon in Spain.
  • Ferran Brunet
    Director of Legal Advice at RBA
  • Jordi Calsamiglia
    Lawyer at Calsamiglia law firm.
    Legal and intellectual property advisor at Gremi d'Editors de Catalunya.
  • Marià Capella Pifarré
    Lawyer at Capella law firm.
  • Gemma Cera
    Founder and Director of Somnins
  • Juan Cerezo
    Editor at Tusquets Editores, Grupo Planeta.
  • Luis Collado
    Responsible for Google Play Books for Spain, Portugal and the Middle East.
  • Álvaro Colomer
    Journalist and writer.
  • Antonio Corzo
    Rights Manager at IMC Literary Agency. Roger Domingo.
    Editorial Director at Deusto, Gestión 2000, Alienta and Para Dummies, Grupo Planeta.
  • Josune García
    Director of Ediciones Cátedra.
  • Luiz Gaspar
    Research Director, NIELSEN BOOK.
  • Edgar Gasòliba
    Director at Deleatur Editorial Services.
  • Carles Geli
    Coordinator of the book pages of the Quadern supplement of the newspaper El País.
    He has also been founder of the supplement Libros of the newspaper El Periódico de Catalunya, Grupo Zeta.
  • Andreu Graupera Sardà
    Economy and Business Associate Professor of Pompeu Fabra University.
  • Eva Güell
    She is a specialist in the development of digital content business for the global market in Spanish, and focused on digital transformation in publishing. She has been the Director of Marketing and Digital Business at Editorial Anagrama and the responsible for the Digital Area of the Editorial Division of Bookstores at Grupo Planeta. She is currently a digital advisor for companies and institutions.
  • Nahir Gutiérrez
    Communications Director at Seix Barral and Communication Coordinator of the Editorial Division of Bookstores, Grupo Planeta.
  • David Hernando
    Editorial Director at Comics Department, Grupo Planeta.
  • Jorge Herralde
    Founder and Director of Editorial Anagrama publishing house.
    He is also author of several books.
  • Paula Jarrín
    Owner of the children's and youth bookstore Al·lots.
  • Josep Lafarga Sarrà
    General Secretary of Gremi d'Editors de Catalunya.
  • Pilar Lafuente
    Foreign Rights at Grupo Planeta.
  • Josep Lluch
    Editor at Proa, Pòrtic and Empúries, Grup 62.
  • Aurelio Major
    Literary Scout. Editor of the magazine Granta en español.
  • Gerardo Marín
    Deputy Director at Alfaguara and Taurus Hispánica, Penguin Random House Grupo Editorial.
  • Jan Martí
    Director of Blackie Books.
  • Mònica Martín
    Director of MB Literary Agency.
  • Marga Medina Carmona
    General Director of Collectibles at RBA.
  • Noemí Mercadé
    Editorial Director at Editorial Casals.
  • Antoni Montagut
    Controller at Grupo Planeta de Agostini.
  • Mercedes Morán
    Lawyer at CEDRO.
  • Lilian Neuman
    Freelance editor and critic for La Vanguardia newspaper.
  • Berta Noy
    Editorial Director at Ediciones B, Penguin Random House Grupo Editorial.
  • Míriam Paulo Roselló
    Editor at Penguin Clásicos and at the collections Contemporánea and Ensayo of DeBolsillo, Penguin Random House Grupo Editorial.
  • Geòrgia Picanyol
    Rights & Permissions Manager, Grupo Edebé.
  • Rafael Pozo Puértolas
    Printer. Director of Graphic Production Consulting and Editing at CPG.
    Director of the Master in Graphic Production and Packaging of ELISAVA.
    Doctor in Communication from the Pompeu Fabra University.
  • Silvia Querini
    She has been Editorial Director at Editorial Lumen, Penguin Random House Grupo Editorial.
  • Antonio Ramírez
    Manager at La Central Bookshop, Barcelona-Madrid.
  • Elena Ramírez
    Editorial Director at Seix-Barral and Director of International Fiction, Grupo Planeta.
  • Cristina Ramos
    Technician at Barcelona Activa.
  • Marc Rocamora
    Director of Marketing and Communication of the Editorial Division of Libraries, Grupo Planeta.
  • Marta Sanllehí
    Educational Project Manager at Vicens Vives.
  • Marc Santandreu
    Big data consultor and founder of Tekstum.
  • Silvia Sesé
    Editorial Director at Editorial Anagrama.
  • Joan Solà Domingo
    Executive consultant at Abol Consulting (logistics and operations) and associate consultant at Roca Junyent Business Consultants.
  • Anna Soldevila
    Editor of Spanish Fiction at Ediciones Destino.
  • Joan Tarrida
    Managing Director of Galaxia Gutenberg.
  • Francisco Vázquez Rodríguez
    Purchasing Manager at Grupo Planeta.
  • Sergio Vila-Sanjuán
    Writer and journalist. Head of La Vanguardia newspaper supplement Cultura/s.
  • Gemma Xiol
    Literary director of Montena, Nube de Tinta, Beascoa and Alfaguara IJ, Penguin Random House Grupo Editorial.

Guest lecturers and special sessions 

Methodology

The Master in Publishing offers a detailed tour of the book publication chain through practical classes, specialization workshops, and the development of the Master's Final Project.

Throughout the course, the program covers the different areas of the publishing sector, both the most general and the most specific areas, providing the necessary strategies to create a company or your own publishing project.

Videos

Book icons on MEDI

MEDI leads Forum Edita

MEDI and the publishing business

01.

Learn with professionals in the publishing sector

Our teaching team is made up of professionals from the sector who transmit to the participants knowledge acquired over years of experience in the publishing world.

02.

Professional focus of the course

The sessions combine the necessary theoretical knowledge typical of a university with an eminently practical approach that allows to show in depth the challenges and difficulties that publishing professionals face on a daily basis.

03.

The Master's Final Project connects theory with practice

The Master's Final Project that is developed throughout the course responds to a professional challenge linked to the reality of the publishing world. With the help of a mentor, the student will link what they have learned in class with the professional practice of publishing.

04.

Barcelona, international capital of publishing in Spanish and Catalan

The student will live and work in Barcelona, where they can enjoy all the resources that the master's degree and the city make available to them to learn and be part of the nerve centre of publishing in the Spanish and Catalan languages.

05.

CEDRO awards

Thanks to the close collaboration of CEDRO, the Master in Publishing offers 3 awards to the best publishing projects of each course.
 

Evaluation

The Master in Publishing applies a continuous evaluation system through the exercises and exams corresponding to each subject, the development of the Master's Final Project, and other factors such as attendance and contribution in the classroom.

To obtain the corresponding qualification, it is essential to pass the Master's Final Project, attend classes regularly (a minimum of 80%) and pass the practical exercises and compulsory work, whose delivery conditions and preparation is indicated by the professionals who commission them, in each case.

Tools

Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.

You will have:

  • Master's or postgraduate work to learn by doing
  • A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops

Professional Future

In the Master in Publishing you will share a classroom in Barcelona with students from different national and international backgrounds, which will allow you to grow not only academically, but also culturally and personally.

 

The participants of the master come from various academic and business areas. This contributes to creating a multidisciplinary and collaborative spirit in the classroom, which is enriching for everyone.

Student profile

The Master in Publishing brings together students from all over the world with a very heterogeneous profile in which three large groups stand out: recent graduates in Humanities or Social Sciences who aim to make the leap from the university to the professional world and enter the publishing sector; young people who are already working as professionals in the publishing sector and who want to advance in their professional career, and independent professionals or professionals with accredited experience in the publishing sector who want to expand their knowledge to start and create their own publishing company or literary agency.

27

Average age

15%

International participants

17%

Previous studies in Letters (Humanities, Applied Languages, Philosophy, etc.)

7%

Previous studies in Journalism and Communication

3%

Previous studies in Law

Career opportunities

In the more than 20 years of the master's, two out of every five of our students develop a prestigious professional career in publishing companies of the highest international level. Their presence in positions of high responsibility in large corporations is numerous and recognized.

One in 10 students creates their own company in the publishing sector.

The network of Alumni of the master's is extensive and international and encourages meetings and professional exchanges between former students of the master's degree.


  • Publisher in a publishing company
  • Create your own publishing company
  • Literary agent
  • Marketing in Publishing

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

Higher university graduates or higher graduates.

Those participants who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must prove that they have at least a B2 level of Spanish (Common European Framework of Reference), as well as fluently take part in a personal interview with the academic director, if necessary.

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution
111/11/202026/11/2020
203/12/202018/12/2020
317/12/202031/12/2020
412/01/202128/01/2021
502/02/202117/02/2021
623/02/202110/03/2021
716/03/202131/03/2021
808/04/202123/04/2021
927/04/202112/05/2021
1013/05/202128/05/2021
1127/05/202111/06/2021
1208/06/202123/06/2021
1322/06/202107/07/2021
1406/07/202121/07/2021
1520/07/202130/07/2021
1602/09/202117/09/2021
1716/09/202101/10/2021
1805/10/202120/10/2021
1921/10/202105/11/2021

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.

Admission

  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.

Enrolment

  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1045.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing

Scholarships

The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Grants and discounts

Funding

Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

In addition, UPF Barcelona School of Management collaborates with various banks and financial entities which provide study loans on favorable terms. For more information you can contact any of the following links (in Spanish).

Note, however, that in order to benefit from these special conditions you must have a NIE if you are not a European Citizen. Therefore, UPF Barcelona School of Management strongly recommends international students to seek first for students loans at bank entities of their country of origin, or to search for funding opportunities through international entities.

The Agency for Management of University and Research Grants of Catalonia (AGAUR, in Spanish) also offers loans to university students with legal residence in Catalonia through the PREPOST program.

Master in Publishing