The pharmaceutical industry is one of the fastest growing markets today. With the Master in Pharmaceutical Marketing from UPF Barcelona School of Management, a program for international students, you will learn the basics of current marketing and specialize in the exclusive concepts and tools of the pharmaceutical sector.
The Master in Pharmaceutical Marketing has been designed so that each participant can acquire a strong training to enable them to access the different positions offered by the pharmaceutical sector, in the field of marketing and sales and areas of contact with patients, customers and health administration.
With updated content and a completely practical approach, at the end of this lifelong learning program you will be able to draw up a complete marketing plan for any pharmaceutical product or service. For this, throughout the programme:
- You will learn the basis of current marketing while specialising in the exclusive concepts and tools of the pharmaceutical industry
- you will get a precise overview of the national and international legal-norm framework of the sector
- You will know the specificities of pharmaceutical marketing in both its strategic and operational dimension.
This Master's has been training professionals in the sector for almost three decades, making it a priority reference for pharmaceutical companies when they need to incorporate new talent into their organisations.
The Master in Pharmaceutical Marketing is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.
You will train with prestigious professionals from the main pharmaceutical companies. Thanks to close collaborations with the industry, you will benefit from permanently updated contents adapted to the reality of the market.
You will have the possibility of carrying out professional practices during the implementation of the programme. These are some of the companies that regularly collaborate with the Masters: Admiral, Amgen, Angelini, Bayer, Boehringer Ingelheim, Ferrer, Novartis, Palex or Sanofi, among others.
The Masters' programme focuses not only on knowledge but also on skills and attitudes. To this end, we emphasise teamwork and interpersonal communication. You will also, through sessions with managers in the sector, find out what professional and personal skills are most dear to young talent.
Throughout the program, you will have to develop a Master's End Work (TFM) for a pharmaceutical product, under real market conditions. TFM will develop it in a team that will have the continued support of a mentor/who will guide you through its development.
The Master in Pharmaceutical Marketing is aimed at all those professionals interested in developing professionally in the marketing department or in the commercial area of any type of company or institution in the pharmaceutical sector.
UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.
The Master in Pharmaceutical Marketing is organized in such a way that the student gradually acquires the necessary knowledge to lead the marketing and business strategy of a pharmaceutical company.
The Master in Pharmaceutical Marketing also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
Once you have passed the program, you will receive the following electronic degree certification (eTítulo©): Lifelong learning master's degree in Pharmaceutical Marketing, awarded by Pompeu Fabra University. The eTítulo© will be issued in Catalan, Spanish and English.
The electronic degree certification (eTítulo© ) is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.
The teaching staff of the Master in Pharmaceutical Marketing are unique. Entirely made up of active professionals in the sector, they will give you an up-to-date vision of the pharmaceutical sector and current market needs.
All the teaching sessions of the Master in Pharmaceutical Marketing will include discussion, real cases and practical exercises. In addition, there will be the opportunity to develop a thesis throughout the course, worked in a group and under the supervision of a professor.
The master combines the active participation of the student with the learning of theoretical and practical concepts. This type of learning focuses on the discussion and resolution of practical cases in the classroom, as well as on the practical application of the acquired knowledge in real situations.
The Master's Final Project will respond to a challenge posed by a pharmaceutical company. By mixing different profiles in the group, the Master's Project will allow you to acquire the necessary ideas to create the entire marketing plan for a pharmaceutical product.
Throughout the course, you will be able to request personalized coaching sessions with the Academic Management of the master's program and with the person responsible for it in the Professional Careers Services
During the development of TFM, you will have the opportunity to work with a heraldcare agency that will develop the creative concept of a communication campaign for your project. In the last edition of the Masters, the contributing agencies have been: CDM Barcelona, DDB Healthcare, Global Healthcare and Paradigma Health.
Con el objetivo de acercarte al máximo a la realidad de la Industria Farmacéutica, el programa incluye sesiones con directivos de empresas farmacéuticas que compartirán contigo su visión del sector desde la perspectiva de sus responsabilidades funcionales, así como su opinión sobre las competencias clave para triunfar en él.
Además de obtener conocimientos en marketing farmacéutico, el máster debe servirte también para tu orientación profesional. Para ello, tendremos ocasión de que distintos perfiles de profesionales del sector nos cuenten su día a día y te sirvan de referencia e inspiración en tus decisiones de carrera profesional.
From the first day, a mentor (an active professional in the pharmaceutical sector and a former student of the program) will guide you throughout the process of carrying out your work.
Thesis: realization and public defence of a group thesis.
Individual work: individually undertaking exercises concerning real cases.
Attendance: a high level of attendance is required for the course sessions.
Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.
You will have:
If you want to enter the pharmaceutical industry, the Master in Pharmaceutical Marketing is the training you need. Fully integrated by professors who are also professionals in the sector, you will develop your managerial skills to face the challenges of this constantly changing market.
The Master in Pharmaceutical Marketing is the training you need to enter the professional market. In its 25 courses, more than 400 students have passed, some from the health area such as Pharmacy, Biotechnology, Physics, Chemistry or Nutrition, and others from the management area such as Business Administration, Advertising and Marketing who want to focus their professional career in the pharmaceutical sector.
Average age
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International students
The Master in Pharmaceutical Marketing aims to convert those who study it into competent professionals in the area of pharmaceutical marketing. The program allows the option of carrying out extracurricular internships in pharmaceutical companies.
The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.
If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).
*Discount not compatible with other scholarships, discounts and reductions.
You can choose how to finance your studies by consulting our simulator.
In addition, we collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links.
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