Master in Communication Management and Business Relations

27 APR 2021

5% discount available to applications submitted before 27/04/21 

Learn to plan, develop, and implement effective communication strategies for private companies, public institutions, and non-governmental organizations, with special attention to commercial relations between Asian countries and Spanish-speaking countries.

  • Comunicación
  • comunicación corporativa
  • comunicación digital
Next edition
Classes start
16 September, 2021 (To be confirmed)
Classes end
03 July, 2022 (To be confirmed)
Program ends
15 September, 2022 (To be confirmed)
Full time Monday to Friday. Classes will be scheduled between 1 pm and 9 pm. Hours may vary depending on the selection of electives.
ECTS credits
12500 €

The Master in Communication and Business Relations is a program that provides the knowledge, tools and skills necessary to plan, develop, and implement communication and commercial relations strategies, adapted to various cultural and socio-political environments, focused mainly on Asian and Spanish-speaking countries.

Throughout the master, you will learn the fundamental concepts, theories, and methods related to the professional field of communication, with a clear international orientation, and through the combination of theoretical bases and practical skills. At the same time, you will deepen your knowledge of the new formats and trends in corporate and digital communication.

The objective of the master is to prepare participants to work in a sector that is evolving rapidly and constantly. Real cases of communication in companies or institutions will be analysed, learning to use data collection, analysis, and interpretation methodologies for effective decision-making. In the master you will also exercise in reflecting on and measuring the effects of communication on audiences and the public in order to adapt strategies for better performance in the medium and long term.

All this under the guidance of an excellent teaching staff that comes mainly from the UPF Communication Department, together with the participation of leading experts from the field of communication, branding, marketing, business, and commercial relations.

Program jointly offered with:

Logo Departament de Comunicació UPF

Why choose this program


Excellent teaching staff

You will be trained by an excellent teaching staff that comes mainly from the UPF Communication Department, which is among the 150 best in the world according to the QS ranking, together with the participation of experts from the sector who develop their work in international companies and institutions.


Adapted to your needs

The master's degree curriculum is designed to offer you a solid training in communication management, corporate and digital communication, and commercial relations. You will be able to adapt the contents to your needs by taking elective subjects.


Multicultural and international vision

You will acquire an international vision both due to the contents of the program and due to the multicultural environment in which you will study: you will share a classroom with students who come from different countries and disciplines who seek to train in an equally international city like Barcelona.


Connection with the professional world

The master includes the option to undertake a curricular or extracurricular internship in companies, to let you put in practice the knowledge acquired.

Who is it for?

The Master in Communication and Business Relations is aimed at recent graduates and young professionals of diverse backgrounds who wish to specialize in the areas of corporate, commercial and digital communication, with a special focus on relations between Asian and Spanish-speaking countries.

Admission and enrolment


We are an Institutionally Accredited Centre by the Quality Agency of the University System of Catalonia (AQU Catalunya). This accreditation certifies all the official university master's degrees that we teach and recognizes the quality of our educational model. AQU Catalunya guarantees the quality of higher education, its international recognition, and its approach to social and labour needs.



The Master in Communication and Business Relations is organized into three terms.

During the first two terms, participants combine compulsory subjects together with electives of their choice. During the third term, the remaining electives must be taken.

Participants can choose between taking 7 optional subjects, or 5 optional subjects plus some curricular internships. All participants must choose at least three optional subjects from the Business Relations subject, specific to this program.

The completion of a thesis or Master's Final Project, which is worked on throughout the three terms of the master's, is mandatory.

Compulsory subjects

Fundamentals of communication management
Introduction to communication management
Interpretive Theory and Research in Communication
Quantitative research in communication: theories and methods
Media industries and audience trends
Global strategic communication
Professional development skills
Inspirational project

Optional subjects

Corporate communication
Organizational communication
Planning and management of communication projects
Social networks and digital communication
Social networks and communication management
Business relations
Identification of opportunities
International marketing
Culture and negotiation
Asia-Latin America trade relations
Other electives
Oral communication and presentation techniques

Master's Final Project

Master's Final Project

The Master's Final Project may be carried out following one of the two following modalities:

  • Original research carried out by the candidate, leading to the execution of an academic research project in the field of communication
  • A project with an applied and practical approach, in which the candidate performs an organizational communication analysis or audit, a case study, or the creation of a corporate communication plan for a company or organization. This second option can be developed within a specific organization or company with which, through a contact, an agreement has been reached for the preparation of the work. In this case, the students will have, in addition to an academic tutor, a professional tutor in the company to guide and advise them in carrying out the project.


The Master's Final Project tutor must be a master's professor.

Professional internships (optional)

Professional internships

The assigned tasks will be agreed between the organization or company that receives the student and the management of the master's degree, always with the aim of responding to a real need of said institution or company. The managers of the master will supervise that the assigned tasks are relevant and related to communication management. In the internships in companies, the knowledge acquired throughout the program must be put into practice.

The 8 ECTS corresponding to the professional internships are interchangeable for two optional subjects of 4 ECTS each.

There is also the possibility of recognition for professional experience.

Complementary activities

Master's students have the possibility of attending training activities that are parallel and complementary to their studies, free of charge, such as:

  • Training complements: Initial preparation course for participants who have the need to take them depending on their previous training. This is carried out prior to joining the program.
  • Professional Careers Program: Preparation sessions for entry into the world of work and development of professional skills.

Qualification obtained

Once students have completed the course they will obtain the Máster Universitario en Gestión de la Comunicación / Master of Arts in Communication Management official Master's Degree, issued by the Pompeu Fabra University.

Students will also receive an additional Master in Communication Management and Business Relations completion certificate awarded by the UPF Barcelona School of Management.

Issuance of official Master's Degrees: The amount stipulated in the DOGC (Official Gazette of the Government of Catalonia) must be paid for the rights to issue the title. This rate varies annually and the rate in force at the time of application for the degree will be applied.

Note: Elective courses will be carried out in case of reaching a minimum number of enrolled students. The final offer for each academic year may be adapted depending on the academic planning.

The information collected here is for informational purposes only and may undergo modifications in the adaptations of each academic year. The definitive guide for each subject will be available to the participants enrolled in the virtual environment before the start of each of them.


Academic directors

José Fernández Cavia

Associate Professor UPF-BSM

Carles Roca Cuberes

Associate Professor UPF-BSM


José Fernández Cavia

Associate Professor UPF-BSM

Monika Jiménez Morales

Associate Professor UPF-BSM

Nicole Kalemba

Lecturer BSM

Carolina Luis Bassa

Senior Lecturer BSM

Carles Roca Cuberes

Associate Professor UPF-BSM

Christopher Tulloch

Associate UPF-BSM

  • Elisenda Estanyol Casals
    Lecturer at the Information and Communication Studies of the Universitat Oberta de Catalunya
    Before joining the university, she has worked for more than 10 years in public relations consultancies (Llorente & Cuenca, Hill + Knowlton Strategies) and in-house communication departments (CAATEEB, DiR). She also teaches at the Department of Communication of the Universitat Pompeu Fabra (UPF), at the BSM (BSM-UPF), at the University Autònoma de Barcelona (UAB) and at the Istituto Europeo di Design (IED). She has been a visiting scholar at the Leeds Beckett University (UK) and at the University of Huddersfield (UK). a Public Relations Review, Emerald, Peter Lang, Sphera Publica, Revista International de Relaciones Públicas, El Profesional de la Información i Trípodos, entre d'altres. Her research interests are focused basically on public relations, creativity, social media and gamification with articles published in Public Relations Review, Emerald, Peter Lang, Sphera Publica, Revista Internacional de Relaciones Públicas, El Profesional de la Información, and Trípodos, among others.
  • Blanca Fullana Fernández
    Adjunct lecturer at the Department of Communication of Pompeu Fabra University
    PhD in Social Communication from Pompeu Fabra University. She is the Communications Manager at EINA. She was also General Manager for Spain at Edelman.
  • Frederic Guerrero Solé
    Lecturer at the Department of Communication of Pompeu Fabra University
    PhD in Public Communication from Pompeu Fabra University. He also holds a degree in Theoretical Physics and Slavic Philology from the University of Barcelona. He teaches sociology of communication, intercultural communication and quantitative methods in the Faculty of Communication. His main lines of research are: sociology of communication, effects of the media and social networks, and he is in charge of the design and coordination of the digital communication itinerary.
  • Olatz Larrea Estefanía
    Visiting lecturer at the Department of Communication of Pompeu Fabra University
    PhD in in Social Communication from Pompeu Fabra University. She also holds a degree in Journalism from Navarra University. Her teaching and research focuses on radio broadcasting, the study of voice and public speaking.
  • Enrique Schonberg-Schwarz
    Associate lecturer in the Department of Economics and Business at Pompeu Fabra University.
    Business consultant specialized in strategy and internationalization. Management Development Program from IESE Business School. PhD candidate.
  • Juan Rafael Ventura Álvarez
    Lecturer and Researcher at the Department of Communication of Pompeu Fabra University
    He has a degree in Advertising Communication and a Master's in International Peace, Conflict and Development Studies from the Jaume I University. He is currently finishing a PhD in Communication at UPF. He teaches communication theory, media industries and audience trends and has published in the areas of gender and communication, LGBT/Queer media studies, communication theory and communication for social change.


The master is developed full time and on-campus. Participants will acquire the skills and knowledge necessary to perform as communication professionals. One of the key elements is the Master's Final Project, an individual project structured in various stages and supervised by a tutor.


Interactive learning methodology

A combination of various learning methodologies, with seminars, lectures, practical cases, presentations, group activities, and simulations will be carried out to create an interactive and practice-oriented teaching experience. It will be supplemented with more academic tasks such as reading articles, books, reports, written analysis, and exams.


Master's Final Project

The Master's in Communication and Business Relations includes an individual project that the student must begin to define from the beginning of the course, in order to work on it throughout the program. It can consist of original research or a project applied to a specific organization. The student will be responsible for choosing the challenge to be addressed.


Guidance from the mentor

As a central part of its teaching model, the master has a key figure: the mentor. The mentor will be assigned by the academic directors of the master's based on the characteristics and needs of the projects. They will act as a guide to the project and will stimulate the student's ideation and planning processes, while helping to identify tools, resources and materials that contribute to the development of the project.


Professional development skills

Together with the contents of the different subjects, the improvement of the students' communication skills will be stimulated. The following skills will be worked on in a specific and integrated way: interpersonal communication, written communication, high-impact presentations, negotiation, digital identity, and ideation methodologies.


Evaluation will be based on theoretical exams, oral presentations, individual essays, group projects, debates, and participation in the classroom and the evaluation of the written report and the oral defence of the Master's Final Project.


Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.

You will have:

  • Master's or postgraduate work to learn by doing
  • A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops

Professional Future

Throughout the program, participants will learn to plan, develop, and implement strategies related to corporate and digital communication and business relations for all types of companies and institutions. In the Master's Final Project, students will put into practice all the knowledge acquired. It is also possible to carry out curricular internships, with these being validated as 2 optional subjects.

At the end of the Master, participants will be able to join the labour market in positions related to the field of communication, marketing, branding, and institutional and commercial relations.

Student profile

The Master in Communication and Business Relations brings together recent graduates and young professionals with diverse backgrounds who wish to specialize in the areas of corporate, commercial, and digital communication in the city of Barcelona, a vibrant, cosmopolitan, and international city that is a magnet for international companies, communication agencies, as well as organizations, foundations, and institutions.

Career opportunities

The Master in Communication and Business Relations prepares recent graduates and young professionals to join the professional world in communication agencies, multinational companies, start-ups, government organizations, etc., both in the city of Barcelona and in any other location.

The program also offers the possibility of carrying out curricular internships and providing students with a professional experience in companies, these being validated as 2 optional subjects.

  • A limited number of internship opportunities will be offered by the UPF Barcelona School of Management career service.
  • Participants must have a proactive attitude in the search for internships. Resources and assistance will be provided by the internship coordinator and the Careers Service.
  • The Professional Careers Service will make an advisor available to the participants to supervise the required documentation and manage the internship agreement.
  • The school does not intervene in the selection process. Remember that the ultimate managers of the selection process are the companies and organizations themselves. For more information, please see our internship regulations.


  • Brand Manager
  • Marketing and Communication Specialist
  • Digital Marketing Specialist
  • Consultant (brand, strategy, communication, etc.)
  • Press officer
  • Advertising specialist
  • Head of Public Relations and Institutional Relations
  • Market researcher
  • Positions related to management and corporate communication in companies or public organizations
  • International business department of a multinational company
  • Public institutions and private consultancies in the field of business internationalization
  • International sales and commercial teams

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

Those interested in submitting an application for admission to the Master in Communication and Business Relations must be university graduates (Bachelor's Degree or equivalent) from an accredited and recognized university in the official university system of their country of origin.

Those participants who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must prove that they have at least a B2 level of Spanish (Common European Framework of Reference), as well as fluently take part in a personal interview with the academic director, if necessary. Otherwise, additional certifications or tests may be requested to allow adequate and sufficient following of the sessions.

For the development of the teaching period of the master, it is recommended that participants have a level of English that allows the activities to be followed easily.

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through its form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Applications are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Resgistration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
    • Stamped and/or authenticated photocopy of your transcript of records.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 1568.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Talent Scholarship

Apply for one of our Talent Scholarships, specifically awarded to master students who can demonstrate an exceptional academic, professional or personal trajectory.

Partner Talent Scholarship

If you are a graduated from one of the UPF Barcelona School of Management partner universities you can apply to the Partner Universities Scholarships.


Apply for one of our UPF-BSM Scholarships, awarded specifically to Pompeu Fabra University students with a good academic record.

Social Value Scholarships

UPF Barcelona School of Management, for this next academic year, and aiming at the commitment for social welfare, offers the Social Value Scholarships with the objective of supporting and favoring the groups that the School considers a priority. Enter and consult the details.

Grants and discounts

External financial aid

A large number of external entities and institutions offer financial aid options to students who want to enrol on one of our master programs and postgraduate courses.


Alumni discounts

If you are a member of our alumni associations or of one of our partner universities, we offer you a series of applicable discounts on the amount of tuition for your program.

UPF Employee Discounts

If you are a member or family member of an employee of the UPF group or belonged to the collaborating institutions of the UPF Barcelona School of Management, you can enjoy a series of applicable discounts on the tuition fees for your program.

Early Bird discount

Discount available to applications submitted before the stated deadline.

UPF Partner Latinoamerican Universities Discount

If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).

Application for admission
You are applying for admission to the program:
Master in Communication and Business Relations
Modality: Presencial
Language: Spanish
Price: 12500
Admission fee: 120
We will deduct this amount from the total registration fee if your application is accepted. If your application is rejected, we will reimburse you.

Master in Communication Management and Business Relations