Postgraduate Course in Corporate Communication

In a world that is increasingly digital and with fewer borders, communication represents a pillar of organizations, with a transversal role that affects brand, story, reputation, and people. The Postgraduate in Corporate Communication prepares people who want to play an active role in the development of these functions in all types of companies.

  • Corporate Communication
  • Strategic Communication
  • Digital Communication
Next edition
Classes start
01 October, 2021
Program ends
12 February, 2022 (To be confirmed)
Schedule
Friday from 4 pm to 9 pm and Saturdays from 9 am to 2 pm. Starting in February, also on Thursdays from 6.30 pm to 9 pm.
Language
Spanish
Modality
On-campus&Live
ECTS credits
30
Price
5050 €

The Postgraduate in Corporate Communication prepares you for managing communication in companies, organizations, institutions, and entities from very diverse sectors. The program will teach you about a great variety of techniques and platforms within the sphere of communication that will place you in a privileged position to apply for positions with an ever-increasing projection and responsibility.

With a very practical and participatory methodology, you will learn to develop a communication plan throughout the course that integrates different aspects such as message creation, content strategy, internal communication, crisis management, organization of events, and social and ethical responsibility. You will explore the possibilities of the different tools, platforms, and technologies. And you will grow your personal and professional communication skills.

All this under the guidance of teachers and communication professionals with extensive experience, and with the collaboration of different companies that allow participants to work on real communication cases.

Why choose this program

01

Consolidated track record

The Postgraduate Course in Corporate Communication was taught for the first time in 1997. Over the years it has trained hundreds of professionals from around the world, continually adapting to the evolution of the profession and the needs of the market.

02

Gain access to a 100% professionalizing program

It has a teaching staff made up of professionals who are, in turn, experienced teachers and who share their day-to-day knowledge and their valuable reflections, the result of many years of practice.

03

Mentored final project

The Postgraduate Final Project integrates the knowledge acquired in the main subjects in order to provide solutions for an organization. Each student is assigned a mentor to guide them on their project and challenge their ideas and thinking.

04

Undertake professional internships

The long history of the program means you have a consolidated program of professional internships for those profiles that need to gain experience.

Who is it for?

The Postgraduate in Corporate Communication is aimed at university graduates of any speciality who want to expand and update their professional potential in this field.

For people without initial experience, the program offers the opportunity to specialize and professionally enter the field of corporate communication.

For expert professionals, the program represents a key moment for updating knowledge and systematizing the acquired experience which places them at an optimal point to boost their career.

Admission and enrolment

Curriculum

The Postgraduate in Corporate Communication is structured into 9 subjects and a Postgraduate Final Project that is developed throughout the course. The program focuses on essential communication skills and has the communication plan as its common thread.

This postgraduate course is part of the curricular itinerary of the Master in Corporate and Strategic Communication.

Corporate Communication

Marketing and research techniques
Marketing and branding policies.
Analysis of the environment: change and uncertainty.
Business branding process in the digital economy.
Advertising management.
Research techniques in corporate communication.
Communication plan
The context of corporate communication.
Innovation and communication.
Methodology and production process.
Strategic Communication Canvas.
Strategic agenda.
Results measurement: KPI (Key Performance Indicator).
Strategy and content creation
Stakeholders, audiences, and messages.
Projection in the media.
Story construction: storytelling.
Content Marketing, Branded Content and Brand Journalism.
Dissemination and viralization.
Internal communication
Descending, ascending, horizontal, and informal communication.
Components and instruments of internal communication.
The internal communication plan.
Crisis communication
Perceptions, realities, and crisis.
Vulnerabilities, characteristics of crises, and audiences.
Strategy, tactics, and methodology for facing a crisis.
The crisis plan and manual.
The spokesperson in crisis situations.
The role of the media.
Online crises.
Digital strategies and tools
The new digital communication paradigm.
The social networks of corporations.
The Social Media Plan.
Multimedia networks and professional networks.
From metrics to indicators.
Social and ethical commitment
The 2030 Agenda and Sustainable Development Goals.
CSR in the organization.
Initiatives and standards for communication in CSR.
Ethics in corporate communication.
Reputation, credibility, and social licence.
Events and protocol
Organization and management of events.
Key points to innovate and impact with events.
Personal image and company image.
Rules of protocol and ceremonies.
Impact public presentations
Voice and oral expression techniques.
Characteristics and functions of the spokesperson. Public speaking resources.
The spokesperson in audiovisual media.
Verbal, vocal (paralanguage), and non-verbal communication.
Information presentation methodology.
Graphic and presentation support resources.
Key points and principles for impact presentations.
Postgraduate Final Project
Postgraduate Final Project

Complementary activities

The postgraduate course includes BSM Inside, a transversal and interdisciplinary module, common to all master's and postgraduate degrees at UPF Barcelona School of Management, which has been conceived to work on a set of key competencies for professional development in conjunction with the real needs of today's organizations. 

This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities. 

All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way.

Qualification obtained

Once you have passed the program, you will be awarded the degree of Diploma de Postgrado en Comunicación Corporativa, issued by Pompeu Fabra University.

Faculty

The Postgraduate in Corporate Communication is a professionalizing program. It has a teaching staff made up of professionals who are, in turn, experienced teachers and who share their knowledge and valuable reflections, the result of many years of practice.

Academic directors

Joan Francesc Cánovas Tomàs

Lecturer BSM

Carles Singla Casellas

Associate Professor UPF

Faculty

Joan Francesc Cánovas Tomàs

Lecturer BSM

Xavier Marcet Gisbert

Adjunct professor BSM

Carles Singla Casellas

Associate Professor UPF

Antonio Valls Roig

Lecturer BSM

  • Belén Badia
    Director of Human Resources and Communication at Grupo Uriach.
    Bachelor in Psychology from the University of Barcelona.
  • Josep Maria Brugués
    Corporate communication and crisis consultant.
    Postgraduate in Public Relations from the University of Washington (Seattle).
  • Santiago Cabrera
    Director at Solo Advertising.
    Bachelor in Information Sciences from the Autonomous University of Barcelona.
  • Samanta Júdez
    General Manager at DDB.
    Bachelor in Advertising from the Autonomous University of Barcelona. Lecturer of Communication at the University of Barcelona.
  • Víctor Puig
    Manager at Zinkdo Digital.
    Master in Interactive Communication, Multimedia and Telecommunications from the Autonomous University of Barcelona.
  • Anna Sánchez
    Director of the brand's area in Atrevia.
    Bachelor in Information Sciences from the University of Barcelona.

Methodology

The Postgraduate in Corporate Communication has an eminently practical approach and is aimed at promoting active learning.

The teachers are active professionals with extensive teaching experience which guarantees a high level of teaching. We also have, on an occasional basis, guests and experts who provide complementary views from different fields and sectors. During the course, lectures are combined with case methods, presentations made by the students, role-playing games, and workshops.

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01.

100% professionalizing

You will learn under the guidance of a teaching staff made up of active professionals with extensive professional and teaching experience.

02.

Practical and participatory methodology

The program combines lectures with real and current practical cases, workshops, and role-playing sessions.

03.

Undertake a postgraduate final project

The Postgraduate Final Project integrates the work carried out for the main subjects related to the same organization. The Communication Plan is the common thread and includes elements of internal communication, crisis communication, content strategy, and use of social networks.

04.

Project mentoring

Each student is assigned a mentor who will act as a guide for their project and challenge the student's thinking and ideas.

Evaluation

The Final Postgraduate Project and its defence before a committee is one of the pillars of the program's evaluation system, along with the work and activities (individual or team) that are commissioned in the different subjects, multiple choice exams, and class attendance.

Tools

The On-Campus&Live methodology allows you to follow the program in person and also remotely.

In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.

Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.

You will have:

  • Master's or postgraduate work to learn by doing
  • A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops
  • Digital resources and audiovisual blocks for online learning
  • Active methodologies for transferable learning
 

Professional Future

The Postgraduate in Corporate Communication brings together students from all over the world who want to direct or further their professional career towards the field of corporate communication.

This training has a clearly practical and professional orientation that will provide you with the necessary tools and skills to develop quality work in the field of business communication.

Student profile

The postgraduate program brings together students from many backgrounds. Participants with studies in Communication, Journalism, Advertising, Marketing, and Public Relations stand out, but also Law, Political Science, Philologies, and Business Administration, among others.

The program has a great reputation internationally.

35

Average age

9

Average number of years of professional experience

15%

International students

Career opportunities

The Postgraduate in Corporate Communication provides the knowledge and skills necessary to develop your professional career in the field of corporate communication, either in the communication department of a company, or in communication agencies and consultancies.

Includes extracurricular internships.

 


  • Communication and Strategy Department
  • Public/External Relations Management
  • Institutional Relations Management
  • Internal Communication Management
  • Head of Communication and Strategic Projects
  • Head of Press/Media Relations
  • Head of Digital Projects
  • Community Manager

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

In order to access the program you need to have a higher university degree.

Those participants who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must prove that they have at least a B2 level of Spanish (Common European Framework of Reference), as well as fluently take part in a personal interview with the academic director, if necessary.

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution
111/11/202026/11/2020
203/12/202018/12/2020
317/12/202031/12/2020
412/01/202128/01/2021
502/02/202117/02/2021
623/02/202110/03/2021
716/03/202131/03/2021
808/04/202123/04/2021
927/04/202112/05/2021
1013/05/202128/05/2021
1127/05/202111/06/2021
1208/06/202123/06/2021
1322/06/202107/07/2021
1406/07/202121/07/2021
1520/07/202130/07/2021
1602/09/202117/09/2021
1716/09/202101/10/2021
1805/10/202120/10/2021
1921/10/202105/11/2021

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.

Admission

  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.

Enrolment

  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 2011.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing

Scholarships

The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Grants and discounts

Funding

Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

In addition, UPF Barcelona School of Management collaborates with various banks and financial entities which provide study loans on favorable terms. For more information you can contact any of the following links (in Spanish).

Note, however, that in order to benefit from these special conditions you must have a NIE if you are not a European Citizen. Therefore, UPF Barcelona School of Management strongly recommends international students to seek first for students loans at bank entities of their country of origin, or to search for funding opportunities through international entities.

The Agency for Management of University and Research Grants of Catalonia (AGAUR, in Spanish) also offers loans to university students with legal residence in Catalonia through the PREPOST program.

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Application for admission
You are applying for admission to the program:
Postgraduate Diploma in Corporate Communication
Modality: Presencial&Live
Language: Spanish
Price: 5050
Admission fee: 120
We will deduct this amount from the total registration fee if your application is accepted. If your application is rejected, we will reimburse you.
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Postgraduate Course in Corporate Communication