Online Master in International Business
Program curriculum and final degree
INTERNATIONAL ENVIRONMENT: Economic Intelligence and Institutional Framework
- Economic Environment. Globalization and International Trade. The scenario for international markets in the current economic, social and political situation worldwide. Commercial policy and investment attraction. Financial environment. Intermediaries and institutions in capital markets. Financial markets.
- International Economics. Advantages of productive specialization. Product life-cycle. Competitive forces. Commercial policy and investment attraction. Business cooperation. Measuring foreign trade: external accounts. Inter and intra-industry Trade. Horizontal and vertical differentiation. Product quality. Specialization and growth.
- Institutional framework of regional processes of economic integration. Cooperation and economic integration. International Economic Institutions: WTO. Regional integration processes worldwide. The European Union. Mercosur. Comunidad Andina. SICA. TLCAN. ASEAN Online sources of information.
- Market research and sectorial analysis. Instruments for knowledge of markets and of production sectors. Sources of information for market research. Case studies on countries, sectors, products and services.
INTERNATIONAL BUSINESS STRATEGIES
- International competitive strategy. The internationalization process. Sources of competitive advantage. Corporate governance and social responsibility in businesses. External analysis and scenarios. Generic and growth strategies. Implementation of strategies.
- International Marketing. From the domestic to the international market. Company value: Product or client? Product internationalization check-list. Brand management. Cobranding. Network creation and distribution. Pricing. International communication. Drawing up a Marketing Plan in practice. Sales and Marketing.
- International Finance. Company financial statements. Corporate Finance. Import and Export financing. Debt markets, equity, currencies, future, options, and forwards markets. Risks and insurance. Financial management of the international business. International capital structures and capital cost. Direct foreign investment worldwide. Portfolio investments.
- Culture, business organization and international negotiation. The importance of culture in business. Culture as a competitive advantage or disadvantage. Simulating cultural clashes. Exploring cultures. Interactive cultural spheres. The process of international negotiation. Negotiation in a global economy. Simulating international business in different environments.
- International management of human resources. International business organization. Traditional organizational structures: functional, parent-subsidiary and multidivisional structures. Control systems. The "born global" company versus the "internationalization in stages" company.
- Game of simulating strategic decisions (Business game). This game helps understand company management from a holistic perspective, within its different functional areas. In this game, the formation of strategies on three levels are put into practice: corporate, strategic business unit, and functional strategy. Once the most appropriate strategy has been applied, learning to evaluate it begins.
INTERNATIONAL TRADE OPERATIONS
- Logistics and transport. International logistics. Logistic function and integrated logistics. Goods transport: types and means. The loading procedure in international transport: documentation and legal protection. Commercial exploitation of transport. Warehouse management.
- Incoterms, Customs and International Contracts. Incoterms. International sales agreements: clauses. Intermediary contracts: agencies and distribution. Legislation and mandatory rules: indemnification to agents once the contract has matured. Franchise contracts. Technology transfer contracts. The Harmonized Commodity Description and Coding System (HS). Combined nomenclature and TARIC codes. Customs documentation. Import and export clearance. Customs procedures. Tariff barriers: rights and duties. Trade within the European Community: Instrastat document. Export arrangements.
- Accounting, Payment Methods, and International tax systems. International payment methods. Cheques and Swift transfers. Payment orders and transfers. Irrevocable letter of credit. Treaties and means of avoiding double taxation. Residence, permanent establishment and parent-subsidiary relationship. Treatment of direct foreign investment.
- Management skills. Emotional intelligence in the workplace. Styles of management. Leadership. Personal interaction and communication. Motivation. Time and stress management. Public presentations. Organization of an export department and support and aids for company internationalization. Cooperation between manufacturers and international subcontracting. Support and aids for company internationalization. The creation of consortiums and export groups.
- Business opportunities within Latin America. Review of the geopolitical, social and economic environment in Latin America. Business opportunities in the region. Latin American multinationals. Entrance strategies into markets in this region. Fair trade. Case studies.
- Business opportunities within Asia. The impact of globalization on the Asian markets. Economic, political and cultural scenario in Asia. Economic sectors and business possibilities (niche markets). Market studies of Japan, South Korea, China, India and south-eastern Asia: legal environment, customs, distribution channels, payment methods, and establishment strategy. Legal system of investment in Asia and establishment costs. Case studies.
- Business opportunities within Europe. An introduction to the economic, political and cultural scenario in the European Union. The European consumer profile. Ways of entering the EU market. Business creation within the EU. Distribution channels. Niche markets in Europe. Eastern European markets. Case studies.
- Trade Mission
MASTER DISSERTATION The dissertation of the Master comprises a work of research relating to markets, products and/or companies with foreign operations. It could alternatively be a piece of work comprising an international business plan, a proposal to create a company or writing an example of the internationalization process of a company. This work will be carried out with the tutor's support, who will be one of the teachers of the master programme.
Once students have completed the programme they will receive the official Master's Degree Máster universitario en Negocios Internacionales awarded by the Pompeu Fabra University.
Issuance of official Master's Degrees: The issuance of officially recognised diplomas in Spain implies the payment of a certificate issuance tax. This tax is officially approved by the Catalan Government and it varies from year to year. The programme tuition fees do not include this tax, which must be paid by the student for the successful attainment of the programme's final diploma.