The Master of Digital Marketing Management aims to empower marketing professionals to lead conscious economic progress in their organisations, through digital marketing management.
In October 2020, the Master in Digital Marketing Management celebrated its 15th anniversary. During those fifteen years, more than 400 people of 21 different nationalities have taken it, and these individuals are currently carrying out their professional careers in the world of digital marketing in multinational companies, SMEs, agencies, consultancies, or in their own start-ups created during the master. As a result of this trajectory, the EDUNIVERSAL ranking places the program among the 15 best masters in its speciality on an international level and qualifies it as the second best master at the national level.
In addition to studying the theoretical bases of digital marketing, you will create a relationship and digital marketing plan based on an individual project with the personalized support of a mentor.
In order to provide theoretical and practical knowledge in this master in marketing management, conceptual and strategic competencies and practical and instrumental skills are balanced. You will work in coaching sessions on key competencies: leadership, empathy, creativity, or emotional intelligence.
This then allows you to adapt to the accelerated pace of changes to which you find yourself subjected and acquire all those necessary management skills.
The program is designed so that each participant achieves six essential objectives:
With the Master in Digital Marketing Management you will become a competent expert both in management and in decision-making, and in the execution of marketing and its associated technical-technological dimension.
The Master in Digital Marketing Management is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.
The teaching team consists of experts from the digital marketing sector, a large number of them, Masters students. All subjects include a practical approach with knowledge on permanent upgrade
Strengthens business orientation with customer-centric marketing built on key pillars (data, strategy, content, channels, analytics, and technology, among others) and combines a solid conceptual base with experience in the use of online marketing tools (Google Analytics & Data Studio, Google Ads, Facebook Ads, etc.).
Apply everything learned in the Master's Final Project, an individual project freely chosen by each participant, in which a complete marketing plan is developed for an existing company or the student's own entrepreneurial initiative.
The course offers the possibility of doing professional internships in leading companies and organizations such as Nestlé, Ogilvy, RocaSalvatella, Seat, FC Barcelona or Sanofi, among others.
Grow your digital skills and professional development competencies with the support of teachers and individualized coaching.
The Master in Digital Marketing Management is aimed at marketing technicians who want to become experts in the use of digital media and tools. This is a master with an entrepreneurial spirit which it also aims to find and develop in its participants. An entrepreneurial spirit that must not only serves the economic progress of companies and organizations but also aims to generate a positive impact on people, society, and the planet.
The program is structured in the following 6 areas of knowledge: strategic planning of relationship and digital marketing, data management, digital channels and content management, online analytics, marketing technology and economic planning.
The practical application of knowledge is achieved throughout the development of the Master's Final Project, a relationship and digital marketing plan based on an individual project, freely chosen by each participant and guided by their mentor, and whose purpose should be to have a positive impact in the world, aligning with some of the UN's Sustainable Development Goals.
Likewise, the master emphasizes key professional competencies such as emotional intelligence, communication skills, or the definition of digital identity and personal brand.
All of the above fulfils the aim of the master when each participant transfers what they have learned to their professional field. To do this, the UPF Barcelona School of Management—through its Career Services department—offers the possibility of carrying out extracurricular professional internships during the development of the program for those who are not yet working.
The Master in Digital Marketing Management also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
Once you have passed the program, you will obtain an electronic degree (e-Título) Máster de Formación Permanente en Dirección de Marketing Digital issued by the Pompeu Fabra University
The e-Título is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.
The master is taught by teachers who are professionals in digital marketing. This guarantees a continuous update of the academic contents, as well as a pragmatic and practical methodological approach.
The Master’s methodology in Digital Marketing Management aims to accompany you continuously and customarily throughout the program. To this end, it combines several learning methods.
Master's group sessions will be mostly held in a presential manner, with the exception of some, which will be taught in streaming, through webinar and meeting platforms.
In all sessions, teachers facilitate learning dynamics and deepen the appropriate content. The work that can be assessed for each subject will be explained at the appropriate group meetings to facilitate its preparation.
Throughout the Master's, you will work on your own professional challenge: a project that each participant defines from the start. A mentor will guide and supervise your project, helping you to apply the skills acquired during the Masters, to develop analysis and diagnostic skills and to make workable proposals for its implementation.
In addition, the Academic Management Team keeps track of the evolution of each participant by providing the necessary support for the maximum use of the programme.
In this methodology the tasks are reversed: you will review the materials (documents, videos, and other sources) before the class, and you will work on them with other participants of the master, solve exercises and submit them in the class sessions. In this way we encourage participation, critical thinking, collaborative work, and creativity.
Master's Final Work will respond to a real challenge, with a strategic and operational marketing plan of a project that connects to your personal interests and professional aspirations. TFM will allow you to deepen the application to your project of all the concepts, techniques and tools provided in the group sessions.
From the first day, a mentor (professional from the marketing sector or master's alumni) will guide you, challenge your ideas, help you identify reference teachers, projects, companies, and activities with which to enrich your project and give you emotional support.
We have identified the key competences that favour your professional development: leadership, communication, cooperation, adaptive thinking and autonomous learning. We will work these skills in a personalized manner throughout the development of the TFM and its milestones. In addition, through masterclasses with digital marketing professionals, we will develop the key competences for effective management.
After the first and second trimesters of the program, you will have an individual track session with a member of the Academic Management Team. In it you can contrast your evolution in the program and you will get feedback on your progress. The purpose will be to help you to get the fullest performance from the Masters and connect it to your professional development.
The evaluation of the progress of each participant is carried out continuously throughout the program of the master and takes into account the following aspects:
Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems and professional simulations allow the student to connect theory and practice, acquire advanced skills and achieve learning which is transferable to work.
You will have:
The current environment has shown that the digitization of companies is not only essential, but is a matter of strict survival. All organizations must continue to compete in an uncertain environment, for which their marketing needs to be effective and responsible more than ever.
All this creates a great professional opportunity for those who are true experts in digital marketing, since they will find a wide range of professional opportunities among their multiple specialties or will be able to develop their own entrepreneurial initiative (start-up).
The Master in Digital Marketing Management brings together students from more than 21 countries and mostly from the Marketing and Sales area, although some also have previous experience in Journalism, Business Administration and Management, Economics, or Psychology. Most of the participants already have, in addition to their university studies, some experience in the world of work and seek to take another step in their professional career. In addition, all share the entrepreneurial spirit of this program.
This is the profile of the people you will share this master with:
Previous studies in Advertising and Marketing
Previous studies in Journalism
Previous studies in Business Administration and Management
The Master in Digital Marketing Management aims to turn those who study it into competent professionals both in management and in the execution of digital marketing and its associated technical-technological dimension.
It includes the option of doing extracurricular internships.
The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.
If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).
*Discount not compatible with other scholarships, discounts and reductions.
You can choose how to finance your studies by consulting our simulator.
In addition, we collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links.CaixaBankBBVACaixa d'EnginyersAGAUR