The Master in Brand Strategy and Creative Brand Management will turn you into a professional specialist in the management of a brand, the definition of its strategy, its communication plan at all levels, and its creative activation from a rigorous, innovative, and creative approach.
The Master in Brand Strategy and Creative Brand Management provides you with the necessary methodologies and tools to strategically think about the brand and define the guiding and unifying concept of what the brand wants to mean and commit to doing for people. A world of meanings and concepts that help structure, give meaning, and order all the actions that take place at the different points of contact of a brand.
From concepts such as brand purpose, value proposition, brand meaning, archetypes, brand identity, strategic innovation and social responsibility, you will learn to plan the creation and development of a brand strategically, to safeguard its reputation, and ensure its impact. Throughout the course you will learn how to endow brands with a defined identity (ensure that their differential values are recognized and transmitted through Brand Meaning Creation), how to apply innovative concepts to keep it current and unique (Brand Strategy & Innovation), how to make it profitable through marketing, how to communicate it and with what creative pieces to highlight its presence in the market, to make the consumer react or how to get them to live in harmony with their environment by applying principles of social responsibility.
All this under the leadership of professors and professionals in marketing, strategic planning, creativity and brand identity, and with the collaboration of different real brands that allow participants to work on real brand and communication problems.
The Master in Brand Strategy and Creative Brand Management is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.
The first master's degree in Spain that considers branding from a 3.0 vision, conceiving the competitive advantage of a brand as a way to add value to people's lives and at the same time creating income for the company. The only master where you will be able to develop analytical, reasoning, and creative skills through a wide set of strategies and tools of Design Thinking.
All the professors in the program are highly regarded professionals in the sector who work for large clients. Professionals in marketing, strategic planning, creativity, and brand identity provide both the agency's vision and that of the advertiser.
The program has the collaboration of important brands that allow participants to develop their master's project around real brand and communication problems.
There is a growing demand in companies, advertising agencies, and consultancies, for specialists in strategy and brand management. Strategic brand planning and its communication has become a necessary speciality to generate products, content, and messages that respond effectively to rapidly changing needs.
Study at a school accredited by EQUIS, an international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country.
The Master in Brand Strategy and Creative Brand Management is aimed at graduates in business administration and management, advertising, communication, marketing, design, sociology, social psychology, and market research, as well as experienced professionals who wish to receive complete training in brand management.
The Master in Brand Strategy and Creative Brand Management is structured in 6 modules and a master's project that is developed throughout the course. The first four modules focus on the figure of the brand planner and correspond to the Postgraduate Course in Strategic Brand Planning and Brand Meaning.
Project applied to the identity, innovation, and reputation of a brand based on a real client.
The Master in Brand Strategy and Creative Brand Management also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
Once you have passed the program, you will obtain an electronic degree (e-Título) for Máster de Formación Permanente en Estrategia y Gestión Creativa de la Marca, issued by Pompeu Fabra University.
The e-Título is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.
The Master in Brand Strategy and Creative Brand Management is a professionalizing master. As such, it is taught by professionals of great prestige in their different disciplines of marketing, strategic planning, creativity, and brand identity, and who contribute both the view of the agency and that of the advertiser.
The methodology of the program aims to be eminently participatory and oriented to professional practice. For each of the course modules, the following is considered:
The concepts will be put into practice by defining a brand and communication strategy project on a specific case that the participants will work on throughout the course.
Participative sessions with a teaching staff made up of professionals with wide experience in large clients and who contribute both the view of the agency and that of the advertiser.
The postgraduate project is developed on a real brand problem presented by the different companies that partner the program. Participants solve real brand strategies on these problems. Companies change every year and one of them is always a foundation or NGO.
The postgraduate project is developed in groups of four participants proposed by the management of the program. In this way, learning and implementation just like in the professional world is guaranteed.
Throughout each module, the participants have two workshop classes to advance their project.
In turn, the work groups will have a tutor to prepare the project. At the end of each module, the groups will have a minimum of two personalized tutorials.
Work for a brand is the fundamental piece of postgraduate evaluation. Each group must make a brand diagnosis, a strategic brand plan, and a Brand Manifesto, a communication strategy, and proposals for creative activation.
Peer to peer evaluation, attendance of the workshops, evaluation by the tutors and evaluable exercises will increase or decrease the individual grade.
The On-Campus&Live methodology allows you to follow the program in person and also remotely.
In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.
Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.
You will have:
The Master in Brand Strategy and Creative Brand Management brings together participants from all over the world who want to turn their professional careers towards the world of brands and become experts in strategic planning of the brand, its innovation, and its communication.
A unique training under the leadership of recognized professionals that enables you to work as Account Planner in advertising agencies, direct projects in brand strategy and innovation in consultancies, or perform strategic marketing functions in any company.
The master brings together participants from all over the world with training and experience in business administration, advertising, communication, marketing, or design. The program also has profiles from other backgrounds, such as sociologists and psychologists, interested in how different social and cultural movements affect brands, as well as entrepreneurial profiles.
The master has an international reputation and participants from more than 20 countries.
Average professional experience
The Master in Brand Strategy and Creative Brand Management provides the knowledge and skills necessary to practice as an Account Planner in advertising agencies, direct projects in brand strategy and innovation in consultancies, or perform strategic marketing functions in any company.
Includes the option of doing extracurricular internships.
Both in companies (communication or marketing development departments), and in brand consultancies and advertising agencies (strategic brand planning and communication departments).
The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.
If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).
*Discount not compatible with other scholarships, discounts and reductions.
You can choose how to finance your studies by consulting our simulator.
In addition, we collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links.CaixaBankBBVACaixa d'EnginyersAGAUR