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- About UPF-BSM
Corporate communication represents a pillar of organizations, with a transversal role that affects corporate identity, stories, reputation, and people. The Master in Corporate and Strategic Communication prepares people who have to manage and lead communication strategies in an exciting and constantly changing environment.
The Master in Corporate and Strategic Communication prepares people who are going to lead and manage the communication of all types of organizations, from the inside, as members of the organization, or from the outside, in an agency or communication consultancy.
During the course you will learn to develop communication strategies for all types of organizations and to turn them into a communication plan ready to apply in a real environment. You will boost your knowledge of the different areas of communication management: internal, digital, media, crisis management, public relations, branding, or social and ethical responsibility. You will explore the possibilities offered by different tools, platforms, and technologies. You will see your leadership, story building, event organization, interpersonal, professional, or media communication skills grow, as well as making impactful public presentations.
All this with a practical and participatory methodology, under the guidance of teachers and communication professionals with great experience, and with the collaboration of different companies and institutions that will allow participants to work on real management and communication challenges.
The Master in Corporate and Strategic Communication is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition, UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally.
Why choose this program
Consolidated path
The Master in Corporate and Strategic Communication was taught for the first time in 1997. Throughout these years it has trained hundreds of professionals from around the world, continuously adapting to the evolution of the profession and the needs of the market.
100% professionalizing program
It has a teaching staff made up of professionals who are, in turn, experienced teachers and who share their day-to-day knowledge and valuable reflections, the result of many years of practice.
Project based on real communication challenges
The master has the collaboration of directors of corporate communication of prominent companies that allow participants to develop their project based on real communication challenges.
Professional internship program
The long history of the master's allows us to have a consolidated program of professional internships in companies for those profiles who wish to gain experience.
International recognition
Study at a school accredited by EQUIS, an international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country.
Who is it for?
The Master in Corporate and Strategic Communication is aimed at university graduates of any speciality.
For people who are starting their professional career or who want to reorient it towards this area, the master's offers a path for specialization, and expansion of knowledge and skills of great utility to join the world of corporate communication.
For professionals from institutions or companies, the program is a key opportunity to update skills and systematize the acquired experience that will place them at an optimal point to boost their career.
Curriculum
The Master in Corporate and Strategic Communication is structured into two large modules and a Master's Final Project that is developed throughout the course. Module 1 focuses on Corporate Communication, develops essential communication skills, and has its common thread in the communication plan. This module corresponds to the Postgraduate in Corporate Communication. Module 2 focuses on Strategic Communication and adds strategic competencies and managerial skills, with an eye toward long-term professional development and strategic decision-making.
Module 1: Corporate Communication
Module 2: Strategic Communication
Note on the Curriculum
Complementary activities
The Master in Corporate and Strategic Communication also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
- UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.
- International mobility: The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.
Qualification obtained
Once you have passed the program, you will obtain an electronic degree (e-Título) for Master de Formación Permanente en Comunicación Corporativa y Estratégica issued by the Pompeu Fabra University.
The e-Título is an authentic digital degree, issued in pdf format and electronically signed, with the same legal validity as if it were in paper format.
Faculty
The Master in Corporate and Strategic Communication is a professionalizing master's degree. It has a teaching staff made up of professionals who are, in turn, experienced teachers who share their knowledge and valuable reflections, the result of many years of practice.
Academic directors
Faculty
Collaborating faculty
- Neus Arqués
Writer and analyst specialized in visibility management and personal branding. Degree in Political Science and Diploma in Translation from the Autonomous University of Barcelona. Master of Arts in International Affairs from Johns Hopkins University. She is the author of several titles including communication manuals and works of fiction. - Daniel Ayuso
Partner and creative director at Clase BCN Comunicació. Bachelor of Arts in Design from the Winchester School of Arts at Southampton University. Professor at Elisava. Former president of the ADG at FAD. - Belén Badia
Chief People & Culture Officer at Uriach, with responsibility for the global management of People, Communication and IT.
Degree in Psychology from the University of Barcelona. Master in European Training at the Polytechnic University of Catalonia, Executive in People Management at ESADE and PDG at IESE, ESADE-CEOE Senior Management Program for Women. - Josep Maria Brugués
Consultant specialized in corporate and crisis communications. He holds a degree in Information Sciences from the Universidad Autónoma de Barcelona and a postgraduate degree in Public Relations from the University of Washington at Seattle (USA). He has been Director of Communication at Roche Diagnostics, University of Girona, Blanquerna Communication Faculty, BBDO Group and Port Aventura. - Santiago Cabrera
Founder and CEO of Solo Advertising.
Degree in Information Sciences from the Universidad Autónoma de Barcelona. Master in Marketing from ESADE (1988). - Joan Còdol
General Manager of Projects and Events at Grupo Focus. - Anna Diloy
Director of Tinkle Consultants Barcelona. Degree in Journalism from Pompeu Fabra University. - Carles Fabró
Responsible for the Palau de Pedralbes in Barcelona of the Generalitat de Catalunya. Former Head of the Office of External Relations and Protocol of the Office of the President of the Generalitat de Catalunya. - Ariel Guersenzvaig
Independent consultant. PhD in Design Theory from the School of Management and Law at Southampton University. Head of the Graphic and Interactive Design Area at Elisava School of Design and Engineering. Director of the Master in Design and Project Management for Internet at Elisava. - Samanta Júdez
General Manager DDB Barcelona.
Degree in Advertising from the Autonomous University of Barcelona. Professor of Communication at the University of Barcelona. Former head of Advertising Research at Ipsos. Master in Internet Business and PDG by IESE. - Aurora Masip
Journalist and communications consultant.
Degree in Journalism from Pompeu Fabra University. Former Director of Communications at the Blood and Tissue Bank. Former spokesperson for the Government of the Generalitat de Catalunya. - Jordi Mateu
Founding partner and CEO of Summa. Degree in Business Administration and MBA from ESADE and degree in Services & Cultural Industries Management from IESE. - Mich Micenmacher
Communication consultant and professor at Elisava. - Ana Palencia
Director of Communication and Sustainability at Unilever. - Ferran Pastor
Public relations manager of Futbol Club Barcelona. - Eva Pedrol
Senior Director at LLYC Barcelona, where she leads the area of Corporate Communication and Crisis and Risks.
Master in Communication Management from UPF-Barcelona School of Management. She has worked at the EFE news agency and at the UNICEF Regional Office for Latin America and the Caribbean. - Víctor Puig
Founder and director of the online marketing and communications agency Zinkdo Digital and Vice President of Consultancy & Content Services at Adsmurai.
He holds a degree in Information Sciences from the Universidad Autónoma de Barcelona and a European Master in Interactive Communication, Telecommunications and Multimedia from the same university. - Ferran Ramon-Cortés
Director of the 5 Fars Institute of Communication. MBA from ESADE. Specialist in interpersonal communication and writer. - Genís Roca
Expert in digital transformation in organizations, digital strategy and environmental analysis. Archaeologist specialized in Lower Paleolithic and MBA from ESADE. Director of the Postgraduate in Digital Transformation of Organizations at UPF-Barcelona School of Management. He has been general director of Infonomia and, previously, he was in charge of the internet area of the Universidad Oberta de Cataluña. - Núria Rodríguez
Head of the Office of External Relations and Protocol of the Department of Economy and Finance of the Generalitat de Catalunya. Graduate in Advertising and Public Relations from Pompeu Fabra University, Master in Digital Communication and New Technologies from Abat Oliba CEU University, Master in Cultural Management from the Open University of Catalonia and Master in Protocol, Institutional Relations and Strategic Management of Events from Ramon Llull University. - Ramon Rovira
Assistant to the President and Director of Institutional Relations of Grupo Godó. Journalist in different media (radio, press and television). Former correspondent for Televisión de Cataluña in the United States and director of news services and presenter. - Anna Sánchez
Director of the brand's area in Atrevia. Bachelor in Information Sciences from the University of Barcelona. - Anna Teixidó
Head of the Office of External Relations and Protocol of the Office of the President of the Generalitat de Catalunya. - Raymond Torrents
Founder and CEO of Torrents & Friends. - Pilar Yépez
Partner and executive creative director at ÚbicaBelow, an agency specializing in digital marketing and communication. Degree in Advertising and Public Relations from the University of Seville. Professor at ICEMD.
Methodology
The Master in Corporate and Strategic Communication has an eminently practical approach and is aimed at promoting active learning.
The teachers are active professionals with extensive teaching experience that guarantees a high level of teaching. It also has, on an occasional basis, guests and experts who will provide you with complementary views from different fields and sectors.
During the course the exposition is combined with case methods, presentations made by students, role plays, and workshops.
100% professionalizing
You will learn under the guidance of a teaching staff made up of active professionals with extensive professional and teaching experience.
Practical and participatory methodology
The program combines lectures with real and current practical cases, workshops, and role-playing sessions.
Project based on real communication challenges
The program has the collaboration of directors of communication of companies that allow participants to act as communication consultants through their Master's Final Project projects.
Through the project, participants will have to solve current, real and complex communication challenges, which they will later present to the directors of communication and other professors of the program.
Collaborating companies on the Master's Final Project
Companies and institutions such as Nissan, Bayer, Agència de Salut Pública de Catalunya, Balearia, Cuatrecasas Advocats, BASF, Sanofi, SEAT, FC Barcelona, Col·legi d'Arquitectes de Catalunya, Grup Lavínia, Universitat Oberta de Catalunya, RACC, Mercabarna, Uriach, the Blood and Tissue Bank, the Barcelona Bar Association, the Liceu Theatre, Unilever, Nestlé, Banc Sabadell, the Sagrada Família and Caprabo, among others have contributed challenges for the Final Master's Thesis.
Project mentoring
Each student is assigned a mentor who will act as a guide for their project and challenge the student's thinking and ideas.
Evaluation
The Master's Final Project and its defence before a committee is one of the pillars of the program's evaluation system. The assignments and activities (individual or team) that are commissioned in the different subjects, multiple choice exams, and class attendance are also used.
Tools
The On-Campus&Live methodology allows you to follow the program in person and also remotely.
In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.
Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.
You will have:
- Master's or postgraduate work to learn by doing
- A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
- Digital resources to achieve transversal skills
- Interdisciplinary activities and workshops
- Digital resources and audiovisual blocks for online learning
- Active methodologies for transferable learning
Professional Future
The Master in Corporate and Strategic Communication brings together participants from all over the world who want to project or boost their professional career towards the field of corporate communication, corporate identity, social responsibility, business communication, event organization, etc.
Training with a clear practical and professional orientation will provide you with the necessary tools to develop quality work in the field of business communication.
Student profile
The master brings together students with degrees mainly in Communication, Journalism, Advertising, Marketing, and Public Relations. However, it is open to multiple studies and there are also students from Law, Political Science, Philology, and Business Administration, among others.
The master has an international reputation and welcomes participants from more than 12 countries.
Average age
Average number of years of professional experience
International students
Career opportunities
The Master in Corporate and Strategic Communication will provide you with the necessary knowledge to develop your professional career in the field of corporate communication, either in the communication department of a company or in institutions, agencies and communication consultancies.
The master's degree includes extracurricular internships.
- Communication and Strategy Department
- Public/External Relations Department
- Institutional Relations Department
- Internal Communication Department
- Head of Communication and Strategic Projects
- Head of Press Office/Relations with the Media
- Head of digital projects
- Community Manager
Grants, scholarships and financing
Scholarships
The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.
Grants and discounts
UPF Partner Latinoamerican Universities Discount
If you are alumni of one of our Partner Universities, you are entitled to a discount of 10% on the UPF Barcelona School of Management Masters and postgraduate program tuition fees (those programs with more than 15 credits).
*Discount not compatible with other scholarships, discounts and reductions.
Funding
Financing simulator
You can choose how to finance your studies by consulting our simulator.
Collaborating entities
In addition, we collaborate with various entities which provide study loans on favorable terms. For more information you can contact any of the following links.
CaixaBankBBVACaixa d'EnginyersAGAUR