How face-to-face grocery shops can make e-commerce profitable

The Chair for Future Scenarios for Retail, directed by Josep-Francesc Valls, and the Mercadona Chair of Circular Economy, headed by Carolina Luis Bassa, are joining forces and organising the competitive challenge "How face-to-face grocery shops can make e-commerce profitable". 

During two sessions, held on 2 and 23 November, from 3pm to 5:30pm, UPF Barcelona School of Management (UPF-BSM) students from different disciplines will address the challenges of the food retail sector and propose solutions to make e-commerce profitable in the field, based on the concepts learned. 

After the institutional inauguration, by the Vice-Dean of Knowledge Transfer, Ramon Bastida, students will be guided in the first session by Sergio Murillo, Head of IT/CTO at Condis; Ivan Romera, E-commerce Director at Ametller Origen; and Gabriel Yaquinta, Customer Success Manager at VTEX, to whom they can ask about their experiences and seek advice on the subject. 

After a first session in which the guidelines of the challenge will be explained and the working groups will be created, on the 23rd they will have to present their conclusions before a panel formed by Valls and Luis Bassa, as well as Susana Domingo, Director of the Academic Department of Business & Management Strategy of the UPF-BSM, on the academic side, and Manel Romero, Director General of Condis; Roberto Gómez, Director General of Ametller Origen; and Daniel Viana, CEO of VTEX, on the business side. 

Program

11/02 - Welcome

• Mr. Ramon Bastida, Vice-Dean for Knowledge Transfer, UPF-BSM

Challenge guidelines and submission of documentation

• Mr. Josep-Francesc Valls, Director of the Chair for Future Scenarios of Retail, UPF-BSM
• Ms. Carolina Luis Bassa, Director of the Mercadona Chair of Circular Economy

Business presentations and question time

• Mr. Sergio Murillo, Head of IT / CTO Condis
• Mr. Ivan Romera, E-commerce Director of Ametller Origen
• Mr. Gabriel Yaquinta, Customer Success Manager of VTEX

11/23 - Project presentation

Panel questions and deliberation

• Mr. Josep-Francesc Valls, Director of the Chair for Future Scenarios of Retail, UPF-BSM
• Ms. Carolina Luis Bassa, Director of the Mercadona Chair of Circular Economy
• Ms. Susana Domingo, Director of the Academic Department of Business & Management Strategy
• Mr. Manel Romero, Director General of Condis
• Sr. Roberto Gómez, Director General of Ametller Origen
• Daniel Viana, CEO of VTEX

Award ceremony for the winning group