Postgraduate Course in Digital Transformation of Organizations

Digital transformation involves a challenge for the strategic vision, business development and adaptation of the team and the culture of organizations. The Postgraduate Course in Digital Transformation of Organizations gives you the strategic and global vision necessary to manage a transformation process going beyond technology or the point of view of a single department.

  • Digital Transformation
  • Digital Strategy
  • Digital Business
Next edition
Classes start
18 October, 2021
Program ends
31 May, 2022 (To be confirmed)
Monday and Tuesday from 6.00 pm to 9.00 pm
ECTS credits
4650 €

The Postgraduate Course in Digital Transformation of Organizations prepares you to successfully face the new digital paradigm that affects companies and institutions, both at a strategic and operational level.   

Throughout the course you will identify the changes caused by digitization in society, and how this affects companies and the creation of new business models. You will learn how to develop a digital transformation plan for your organization in the short and long term, and will also learn the main strategies and tools to undertake strategic analysis, project management, business improvement and cultural change that affects both customers and employees.

All this will come from leading experts in business transformation and digital strategy, and be complemented with real cases of important companies in our country, explained by top-level professionals from their management teams.

Why choose this program


Program focused on multiple sectors

The only training in Barcelona that focuses on the digital transformation process of organizations and businesses, with a global approach and not only focused on internet-based businesses or on a single functional area.


Gain a strategic vision

It provides a global strategic vision of the digital transformation of organizations but which is applicable to different areas and departments, from operations, marketing, communication and human resources to the general management itself.


Learn from leading experts

With an expert teaching staff who have applied these strategies in real digital transformation projects in leading multinational companies, SMEs and public administrations.


Methodology based on real projects

The methodology we use is based on real transformation projects where each student faces challenges and engages in work with professional interlocutors.


Postgraduate course comes highly-recommend by students

Recommended by 100% of the participants on the most recent courses.

Who is it for?

The Postgraduate Course in Digital Transformation of Organizations is aimed at professionals and managers interested in delving into digital culture and its transformative capacity to produce changes in organizations and open new avenues and business models. It is also aimed at communication and marketing professionals with the ability to undertake projects that take advantage of the digital environment and new forms of consumption and dissemination, as well as human resources professionals who need to be aware of the cultural change necessary in organizations to take on the new challenge.

Admission and enrolment


The program is structured in 6 modules throughout which a global and strategic vision of the digital transformation of a company is provided. The development of the Final Postgraduate Project involves the application of all that has been learnt throughout the course.

Understanding the environment
The current situation with regards to work and employment
The current situation with regards to creativity
The current situation with regards to technology
The current situation with regards to innovation
About digitization, business and society
The future is quantum
Workshop: Building Futures
Strategic planning and key factors in its implementation
Workshop: How to make a strategic plan
Workshop: Business Model Canvas I
Workshop: Business Model Canvas II
Process digitization
Workshop: Blockchain
Workshop: Artificial Intelligence
Industry 4.0
Digitization of Core Business
Value proposition - Personalization of experiences
Growth - Go to market
Omnichannel strategies according to customer cycle
Workshop: Marketing I
Workshop: Marketing II
Workshop: Customer Journey
Customer Intelligence / Social Intelligence
New business models
Exponential thinking
Introduction to innovation ecosystems
Keys to identifying and creating new digital business models
Activation strategies: development, startup valuation, negotiation
Workshop: From challenge to idea and MVP
New culture and change management
The new attributes of organizations in the new context
Digital talent
New ways of understanding organizations
Me facing the change
Workshop: How to commit teams to change
Postgraduate Final Project

The final project must respond to a professional challenge connected with reality. 

It is divided into different goals that will have to be submitted as documents and also presented to the group of participants, who will provide peer feedback:

  • Idea: need and opportunity
  • Action plan, resources and derived projects
  • Communication plan and Change Management plan
  • Indicators and results

Complementary activities

BSM Inside is a transversal and interdisciplinary module, common to all master's and postgraduate degrees at UPF Barcelona School of Management, which has been conceived to work on a set of key competencies for professional development in conjunction with the real needs of today's organizations. 

This module extends throughout the academic year and is made up of 3 areas of knowledge that constitute the identity traits of the UPF-BSM: Communication; Entrepreneurship and Innovation; and Planetary Well-being and Humanities. 

All the subjects of the BSM Inside module are 100% online and have been designed as self-learning subjects: from the first day of the subject until the end of the term you will have all the teaching materials available on the eCampus and you can work with the material and the different activities that it contains at your own pace, according to your availability and in a self-organized way. 

Qualification obtained

Once you have passed the program, you will obtain the degree of Diploma de Postgrado en Transformación Digital de las Organizaciones, issued by Pompeu Fabra University.


The Postgraduate Course in Digital Transformation of Organizations has an expert teaching staff from real transformation projects. It also has the guidance and experience of the professional team at RocaSalvatella, a leading international consultancy in the field of digital transformation.

Academic directors

Joan Francesc Cánovas Tomàs

Lecturer BSM

Eduard Dalmau Gamarra

Strategist and specialist in leading transformation processes that incorporate the new attributes of the digital economy.

Genis Roca Verard

Expert in digital transformation.


Joan Francesc Cánovas Tomàs

Lecturer BSM

Eduard Dalmau Gamarra

Strategist and specialist in leading transformation processes that incorporate the new attributes of the digital economy.

Xavier Marcet Gisbert

Adjunct professor BSM

Genis Roca Verard

Expert in digital transformation.

  • Josep Aballó
    Specialist in business transformation and acceleration due to the incorporation of digitalization and customer experience at the core of the strategy.
    Industrial Organization Engineering from the UPC.
  • Magalí Benítez
    Specialist in digital marketing and Director at Polièdric.
    Bachelor in Economics and Business Sciences from the University of Barcelona
  • Jose Luis de Vicente
    Journalist and curator specialized in digital culture, art and technology. He is the curator of Sónar+D and the FutureEverything Festival (Manchester). He has also curated numerous exhibitions around the world, among them: “Big Bang Data”, “Machines and Souls”, “Game Mithologies” and “Invisible Fields”.
  • Lluís Escribano
    Senior Manager with more than 10 years of experience in business transformation.
    Master's in Digital and Direct Marketing from UPF Barcelona School of Management.
  • Bet Matoses
    Expert in Service Design and Design Thinking, specialized in the design of brand, product and service strategies with a completely digital approach.
    Bachelor's Degree in Political Sciences and Administration from Pompeu Fabra University and Degree in Industrial Design from IED.
  • Oscar Pallarols
    Director of Product Innovation and Strategy at Cellnex.
    Telecommunications engineer from the UPC.
  • Nacho Rosés
    Expert in digital strategy and its implementation with a strong emphasis on results.
    Bachelor's Degree in Economics and Business Studies from Pompeu Fabra University and MBA from ESADE.
  • Albert Solana
    Specialist in digital transformation and Big Data. Passionate about analysing how technology transforms society with a global vision of the digital impact on cities, companies and people.
    Bachelor in Computer science and MBA from ESADE.
  • Gerard Velez Vivas
    Specialist in corporate social networks and digital responsibilities. Expert in processes of collective intelligence in companies for business growth.
    Bachelor in Statistics from the UPC and Master's in Advanced Management of Human Resources from ESADE.


The program is based on active participation methodologies.

The Final Postgraduate Project is worked on throughout the course. It is divided into monthly goals to ensure monitoring of each aspect and promotes peer feedback.


Participatory methodology

At the end of each module, you must provide your personal and critical summary of the main ideas learnt, both in the sessions and in the cases presented. This analysis will be put in common using Design Thinking techniques.


Final Postgraduate Project

This is an individual digital transformation project that will be followed by a mentor during the course. The project will be as real as possible and presented to actors with the capacity to execute it. The work will become part of your professional portfolio.


Personalized help

We will assign you a mentor according to the characteristics of your project. The mentor will act as a guide and challenge your thinking and ideas. They will also help you identify teachers, projects, companies and activities with which to contrast and enrich your project.


Continuous evaluation: 60%

Project evaluation: 40%


The On-Campus&Live methodology allows you to follow the program in person and also remotely.

In this modality, two stable subgroups are opened that will coexist throughout the course: one face-to-face and the other with 100% remote students. The remote students (a maximum of 15 places per course) will follow the program in a synchronous way with the face-to-face students. That is, they will share the same school calendar and schedule as the face-to-face students.

Project-oriented learning and the combination of lectures and active methodologies such as case studies, flipped learning, solving real problems, and professional simulations allow the student to connect theory and practice, acquire advanced skills, and achieve learning which is transferable to the job. The face-to-face modality is enriched with elements of online programs (virtual learning environment, multimedia resources, among others) so that the learning experience of the two subgroups is equally satisfactory.

You will have:

  • Master's or postgraduate work to learn by doing
  • A personal mentor to monitor your Master's Final Project (TFM) or Postgraduate Final Project (TFP)
  • Digital resources to achieve transversal skills
  • Interdisciplinary activities and workshops
  • Digital resources and audiovisual blocks for online learning
  • Active methodologies for transferable learning

Professional Future

The program brings together professionals with validated experience who want to specialize in the field of digital transformation in order to take a step up in their careers, respond to the needs of their company, and start or open new lines of business. The program offers great opportunities for networking.

Student profile

The Postgraduate Course in Digital Transformation of Organizations brings together professionals from different places and training backgrounds, predominantly Business Administration and Management, Communication, Marketing and Advertising, and various Engineering, Life Sciences and other social Sciences.

All participants have validated professional experience and stand out in consulting, banking, the automotive industry, the pharmaceutical industry and HR. The program is open to any business sector.

The diversity of studies and business areas of the participants contributes to creating a multidisciplinary, collaborative and enriching spirit for all.


Average age


Number of years of professional experience


International students

Career opportunities

The Postgraduate Course in Digital Transformation of Organizations provides in-depth training in digital culture and its transformative capacity to produce changes in organizations, open new avenues and business models, and undertake projects that take advantage of the digital environment and new forms of consumption and diffusion.

Likewise, it provides the knowledge needed to lead the cultural change in organizations in order to take on the new challenge. 


  • Head of digital transformation: You will lead digital transformation projects in organizations and open new avenues and business models. You will understand the environment and the current business model, so that the levers that have to be pulled for digital transformation to take place are seen.
  • Head of innovation: You will master the trends and the different innovation ecosystems that are emerging. You will define innovation areas. And you will be able to lead the process from the challenge to the idea, to the solution, to the pilot and to the launch of innovation initiatives.
  • Head of customer experience: You will detect the needs of customers, the new services that need to be designed and created, and measure experiences.
  • Head of digital marketing: You will take advantage of all the potential of digital marketing to attract, convert and retain customers, and exploit all channels in an omnichannel way.
  • HR business partner: Oriented to helping the Organization's teams to work on talent, the development of digital skills, and change management.

Admission and enrolment

Our admission process consists of a rigorous evaluation of each application to preserve the quality of the group as well as the training, experience, and work capacity of all students.

Who can apply?

A university degree and validated professional experience is needed to apply for the program.

Other candidates without the required university degree may take part in the selection process by virtue of their academic or professional merits and the place of work they occupy.

Those participants who do not have Spanish as one of their mother tongues or who did not have it as a teaching language in their training studies, must prove that they have at least a B2 level of Spanish (Common European Framework of Reference), as well as fluently take part in a personal interview with the academic director, if necessary.

How to apply?

To apply for admission to this program, students must read and accept the Terms and Conditions of Contract once they start the application for admission through the following form.

Application for admission

Complete your application within the next admission rounds:

RoundApplication deadlineAdmission resolution

Applications for admission will be evaluated when you complete the following steps:

  • Complete the online admission form.
  • Pay the €120 admission fee. This amount will be returned if you are not admitted.
  • Send the following documents through the online platform e-registrar:
    • Presentation letter or video
    • CV
    • Scanned copy of university degree (if you are in the last year of your degree, you can provide your academic records)
    • Scanned copy of Transcript of Records. Make sure that it includes your GPA (Grade Point Average)
    • Scanned copy of ID Card or Passport
    • Passport-size photo (jpg format)

Additional documents may be requested in certain cases.
Application rounds are subject to the number of places available on the program.


  • The Admissions Committee will select the candidates on the basis of a personal or CV-based interview.
  • You will be notified of the admission decision in writing.


  • Registration must be paid within a 15 days after the admission.
  • Once the letter of acceptance to the program has been received, you will need to submit the following original documents before the course begins:
    • Stamped and/or authenticated photocopy of your university degree.
  • If you have a foreign degree you may need to submit additional documents.
  • Paying the reservation fee (25% of the program's tuition fees) is essential in order to reserve your place
  • If you pay the tuition fees by bank transfer you will be required to introduce the program code. The program code for this course is 2962.
  • The remaining tuition fees must be paid 2 weeks before the start of the course.

Grants, scholarships and financing


The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education or through collaboration agreements with financial entities.

Grants and discounts


Financing simulator

You can choose how to finance your studies by consulting our simulator and receive an answer in less than 24 hours.

Go to the simulator

Collaborating entities

In addition, UPF Barcelona School of Management collaborates with various banks and financial entities which provide study loans on favorable terms. For more information you can contact any of the following links (in Spanish).

Note, however, that in order to benefit from these special conditions you must have a NIE if you are not a European Citizen. Therefore, UPF Barcelona School of Management strongly recommends international students to seek first for students loans at bank entities of their country of origin, or to search for funding opportunities through international entities.

The Agency for Management of University and Research Grants of Catalonia (AGAUR, in Spanish) also offers loans to university students with legal residence in Catalonia through the PREPOST program.

Application for admission
You are applying for admission to the program:
Postgraduate Diploma in Digital Transformation of Organizations
Modality: Presencial&Live
Language: Spanish
Price: 4650
Admission fee: 120
We will deduct this amount from the total registration fee if your application is accepted. If your application is rejected, we will reimburse you.

Postgraduate Course in Digital Transformation of Organizations