3rd session of the Sports Conference: The new reality of post-Covid-19 events

people running a marathon

The topic to which the third session of the 10th Conference of the Master in Sports Management will be dedicated will be the new reality of post-Covid-19 events. The outbreak of the pandemic during 2020 implied the cancellation or suspension of the vast majority of sports events, events that have had to adapt to the new reality and that have meant a before and after in their management and organization. 
 
During this session, important topics such as the necessary adaptation to the new security protocols for the prevention of the pandemic, the transformation of the traditional business models of the companies organizing sports to allow their viability in the future, new sources of income, the future of virtual events as a complement to mass sports events and its future path, among other topics. Within the sports industry, the organizing companies of sports events and large events constitute one of the most important parts and their future will be discussed by the speakers in this third session.
 
WELCOME (from 3:30 p.m. to 3:40 p.m.)
 
Carles Murillo, director of the Master in Sports Management at UPF-BSM
 
GUEST PRESENTATION (from 3:40 p.m. to 4:20 p.m.)
 
Luca Scafati, Director of Business Operations at Euroleague Basketball
 
ROUND TABLE (from 4:20 p.m. to 5:10 p.m.)
 
Javier Donadeu. Content & Social Media Manager at Kosmos
Marina Fernández, Marketing Services & Events Management, Ona Carbonell Brand Manager & PR at YouFirst.
Enrique García, Project Manager - L’Étape Spain by Tour de France at RPM-MKT
Ferrán Giménez, Operations Director at IRONMAN South EMEA
 
Moderator: Gerard Valldepérez, CEO Trust Sport Management and co-organizer of the UPF-BSM Master's Degree in Sport Management Conference
 
DEBATE (from 5:10 p.m. to 5:30 p.m.)

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